Employer Branding Service
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Motivetalent specializes in employer branding and recruitment strategies tailored to attract top talent. They focus on understanding company values and goals to design unique candidate experiences, while emphasizing a genuine commitment to student benefit over financial gain. Their services include campus recruitment strategies, talent attraction events, and long-term employer branding development, with a proven track record of successfully connecting companies with prospective candidates.
Employer Branding Service
- 1. Created by MotiveTalent EMPLOYER BRANDING FROM STRATEGY TO EXECUTION
- 2. BEFORE :) WHY SHOULD WE CHOOSE YOU? TODAY:( WHY SHOULD I JOIN?
- 3. WE DESIGN UNIQUE RECRUITMENT EXPERIENCE TO ATTRACT THE TYPE OF TALENT THAT MONEY CANT BUY The past 3 years of experience in designing career for individuals give us insights into what the ideal candidate journey should look like. But before we can design that journey to attract the right candidate for you, you 鍖rst need to understand your own company brand, values and goals. Each company weve worked with has their own unique value proposition, we make it our mission to 鍖nd it and share that with your dream candidates.
- 4. Campus Connect Talent Attraction Campaign Employer Branding Strategy Talent Engagement Platform Provider Campus network ≒ Campus contact ≒ Campus recruitment strategy Program concept development both online and of鍖ine ≒ Talent attraction event ≒ Management trainee ≒ Career Facebook Fanpage and website ≒ Career Video ≒ Onboarding program Strategic way to build your brand attractiveness ≒ Branding research ≒ Focus group ≒ Employee value proposition (EVP) ≒ Year-plan talent attraction roadmap Platform Building ≒ Annual career conference ≒ Industry-speci鍖c career conference ≒ Online content provider and platform Created by MotiveTalent PRODUCT PORTFOLIO FROM STRATEGY TO EXECUTION
- 5. Created by MotiveTalent WHAT WE LOVE TO SUPPORT ≒ We believe that employer branding is part of solution in helping people to make a better career decision. ≒ We want to drive more exposure for great career opportunities. WHAT WE DONT DO ≒ We dont do things for face value or for PR only. Our goal is to eliminate your recruitment fees/cost. ≒ We dont communicate what does not exist as it is not sustainable to do so. ≒ We dont connect students to businesses that do not put students bene鍖t 鍖rst for a short-term 鍖nancial gain. Our Value
- 7. Created by MotiveTalent Youre looking to raise awareness through promoting your company with future graduates, 鍖ll a summer internship, or a full- time graduate opportunity WE offer ≒ Time and resources spent on contacting more than one campus separately for just one campaign ≒ Unsure who is the right person to contact to get what you want at speed ≒ Getting bored of campus documentation and administration required to connect ≒ One-stop service to connect to all campuses ≒ Advice to connect to decision makers on university side ≒ Documentation and administration service to speed up your process YOURE concerned about
- 8. Created by MotiveTalent We have experience in connecting with more than 15 universities and drive more than 1000+ signups for a career development event. 4% 5% 20% 7% 5% 4% 26% 6% 23% AU BU CU KU MU SWU TU UTCC Others Public University in Bangkok and Provincial Areas 10Sample of our network ≒ Chulalongkorn University ≒ Thammasat University ≒ Kasetsart University Private University in Bangkok and Provincial Areas 5Sample of our network ≒ Bangkok University ≒ Assumption University ≒ University of Thai Chamber of Commerce
- 9. Created by MotiveTalent Our network covers 6 key departments of each university. We work directly & continuously with career centers, professors, student communities to bring more career development opportunities onto campuses. 41% 20% 15% 13% 6% 5% 犖犖犖萎犖迦犖巌犖∇絹犖迦肩犖犖犢 犢犖ム鍵犖犖迦牽犖犖園犖犖/犖犖犖 犖犖犖巌見犖迦牽犖犖伍牽犖犖巌 | Faculty of Commerce and Accountancy 犖犖犖萎犖犖犖犖犖犖迦肩犖犖犢 | Faculty of Economics 犖犖犖萎賢犖園犖犖犖犖迦肩犖犖犢/犖犖犖萎絹犖巌献犖犖犖迦肩犖犖犢/犖犖犖 犖÷犖伍県犖∇絹犖迦肩犖犖犢 | Faculty of Liberal Arts 犖犖犖萎硯犖巌絹犖о犖犖犖÷絹犖迦肩犖犖犢 | Faculty of Engineering 犖犖犖萎硯犖巌犖∇顕犖犖迦肩犖犖犢 | Faculty of Science 犖犖犖萎肩犖園犖犖÷絹犖迦肩犖犖犢 | Faculty of Social Science
- 10. Created by MotiveTalent CASE STUDY: INSURANCE CAREER KICK OFF CLIENT BRIEF Our leading insurance client was seeking ways to promote career options in insurance sector to Thai university students. Their employees strongly believe in their brand role of being Born to Protect. The Thai of鍖ce operates in a very international and innovative environment. Objective ≒ To increase employer brand awareness and consideration among target university students ≒ To widen recruitment pool for various functions Target: Insurance major students
- 11. Created by MotiveTalent The Campaign idea: Insurance career kick-off We latched on the idea of soccer game that requires a team to play to represent their companys culture in our creative theme. Strategy Our client has a very team-focused culture, where everyone collaborates closely. Moreover, the company celebrates diversity in the organization which leads to innovative idea and better products that serve customers needs. Execution CareerVisa team organized a 1-day activity that students can learn and experience the possibilities of being part of the company. Students learned how our client team works together and grows together, understood what position is more suitable for them through MBTI analysis, experienced working with the company mentor coming up with future product, and competed against peers from different universities to win prizes. Student insights: Im seeking a culture that fosters growth with steep learning curve. Having a mentor support is important for my personal growth. CASE STUDY: INSURANCE CAREER KICK OFF SOLUTION
- 12. Created by MotiveTalent Over 5,000 students reached across 9 universities Exceeding event capacity with more than 80 students showed up 100% of participants agreed to attend again and recommend the event All entry-level positions 鍖lled with 12 quali鍖ed candidates beyond clients expectation RESULT
- 13. Created by MotiveTalent CareerVisa's team is a group of high performance persons with a strong passion in this job. They are new generation with a powerful innovation that can attack to our prospect and outstanding from competitors in job market. We would like to introduce our company branding to new graduate especially in insurance 鍖eld but we have no connection with them. So, we expect CareerVisa to help us in this part. We believe that Career Visa is a community of graduate that can help to set up an activity for graduate to join our company in the future. Career Visa can help us to design and create an organization of activity and also provide a survey result of graduate need for new career. Introduce our company branding to graduate and also recruit them to joint with us and help us organize for special event of career fair. Khun Preeya Wongfant-AXA Thailand
- 15. Created by MotiveTalent Youre looking to build long term strategy that aligns between your business & people strategy We offer ≒ Framework to 鍖nd optimum point between corporate branding, consumer marketing, and people leader ≒ Strategy development process that is driven with candidate research. ≒ Solution that is set to eliminate your recruitment cost. but youre concerned about ≒ Working with corporate, consumer, and employer brand ≒ Attracting future talent and building pipeline
- 16. Created by MotiveTalent Explore ≒ Brand health check & goal setting ≒ Quantitative & Qualitative research ≒ Scanning competitive landscape Planning ≒ Develop EVP, brand architecture, persona ≒ Brand roadmap ≒ Map candidates journey Measuring ≒ Tracking results against the goal being measured Building ≒ Storyboarding ≒ Develop the collateral including website, job ads, poster, recruiting activities, internal activities etc.
- 18. Created by MotiveTalent Youre looking to build employer brand awareness while managing your budget in the most ef鍖cient manner Annual career conference that reaches more than 1000+ students in exposure and engage more than 300+ students ≒ Attracting massive number of young generation and eye balls ≒ Maintaining exposure over long period of time (minimum of 1 month) ≒ PR-ability of your content WE offer YOURE concerned about
- 19. Created by MotiveTalent where students can set career goal and equipped with basic foundation to reach their goal 1-day intensive career preparation 97% have a greater understanding about making career transition 99% have a greater understanding about making career transition 99% of the students report high satisfaction from the experience.
- 20. Who have we worked with
- 21. STILL CURIOUS? LEARN MORE : ) http://motivetalent.wordpress.com FOLLOW US www.facebook.com/motivetalent Contact: Pin Kasemsiri E-mail: Pin.kasemsiri@careervisathailand.com Cell phone: 089-776-3203