Employer Branding Salesforce.com
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Salesforce.com focuses on employer branding through interactive experiences that allow customers and potential employees to engage with the company culture. They emphasize building their brand through online communities and social networks rather than traditional products, and measure their success through web analytics and participation in online conversations about the company.
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- 1. 1 Salesforce.com Employer Branding NCHRA Talent Management Conference Scotty Morrison Director, Global Recruiting Programs & Marketing July, 2010
- 2. 2 About Me
- 4. 4 How do I define the Employer Brand?
- 5. 5 We dont own the brand. Our customers do.
- 6. TYPE Brand the experience 鏤Brand the Experience. Experience the Brand.
- 7. TYPE - Brands of the future 鏤The great brands of the future will not be about products, but about interactive cultures around which people resonate.
- 8. 8 How have we executed it (programs)
- 9. 9 RSS Feeds/Alerts, Tagging, Opt-ins, Chat, SEO/SEM Extending the Brand in the Cloud Blogs, Microblogs Twitter, YouTube Social Networks: LinkedIn, Facebook, Xing, Ning Mobile Careers Site CRM
- 11. 11 How have we measured it?