際際滷

際際滷Share a Scribd company logo
A WEB APP THAT 
VISUALIZES 
FIELD DATA 
ON MAPS
VOTERS ARE MORE RESPONSIVE 
TO THEIR NEIGHBORS 
THAN TO ADVERTISEMENTS 
"Get Out the Vote" Green and Gerber, 2008
ORGANIZERS DISTRIBUTE 
RESPONSIBILITY FOR 
GEOGRAPHIC AREAS TO PROSPECTIVE 
VOLUNTEER LEADERS 
"How Organizations Develop Activists" Hahrie Han, 2014
USE 
DATA TO 
MOTIVATE & INSPIRE
I use the maps to justify our methods 
and give context to our strategies. 
The visualizations really 
help volunteers get behind what, and 
how we are doing things. 
-Alex Lark, Field Organizer for OFW 2014 (Most Doors Knocked, Most Door Shifts)
KNOCK MORE DOORS 
prioritize your precincts with the greatest target density
REGISTER MORE VOTERS 
DNC "Arbor Project" data at the precinct level
ANALYZE DEMOGRAPHICS 
match volunteers to voters
DEMONSTRATE PROGRESS 
show volunteers their work adds up
DISRUPTING 2016 
1. Build tool to interactively define custom districts 
2. Test effects of individualized maps on engagement 
and persuasion

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Empower Engine Disrupt 2016

  • 1. A WEB APP THAT VISUALIZES FIELD DATA ON MAPS
  • 2. VOTERS ARE MORE RESPONSIVE TO THEIR NEIGHBORS THAN TO ADVERTISEMENTS "Get Out the Vote" Green and Gerber, 2008
  • 3. ORGANIZERS DISTRIBUTE RESPONSIBILITY FOR GEOGRAPHIC AREAS TO PROSPECTIVE VOLUNTEER LEADERS "How Organizations Develop Activists" Hahrie Han, 2014
  • 4. USE DATA TO MOTIVATE & INSPIRE
  • 5. I use the maps to justify our methods and give context to our strategies. The visualizations really help volunteers get behind what, and how we are doing things. -Alex Lark, Field Organizer for OFW 2014 (Most Doors Knocked, Most Door Shifts)
  • 6. KNOCK MORE DOORS prioritize your precincts with the greatest target density
  • 7. REGISTER MORE VOTERS DNC "Arbor Project" data at the precinct level
  • 8. ANALYZE DEMOGRAPHICS match volunteers to voters
  • 9. DEMONSTRATE PROGRESS show volunteers their work adds up
  • 10. DISRUPTING 2016 1. Build tool to interactively define custom districts 2. Test effects of individualized maps on engagement and persuasion