Internal Marketing
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Enterprise Rent-A-Car is a large car rental company operating in the US, Canada, UK, Ireland, and Germany. The document discusses Enterprise's value-added services, history, key concepts around service differentiation and the service profit chain. It provides recommendations such as keeping customer records for 3 years, integrating new technologies, improving service encounters and training, and extending service settings.
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Enterprise Rent-A-Car is a large car rental company founded in 1957 that has expanded internationally. It has over 8,000 locations and 700,000 vehicles. Australia is a potential market for expansion due to its strong economy, tourism industry, and population of over 20 million concentrated near cities. While it would face competition from an established local company, Enterprise is well-known for excellent customer satisfaction and could leverage technology and partnerships to distribute rentals cost effectively in Australia.Enterprise Animated PowerPoint Presentation
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The document provides an overview of Hinduja Global Solutions (HGS) including its capabilities in customer lifecycle management, industries served, full service continuum, case studies, and touch point strategy. HGS is a global BPO provider majority owned by Hinduja Group with over $175M in revenue, 80 clients, and operations in 7 countries. It focuses on delivering a seamless customer experience through multiple touch points and channels.More from LSamuels01 (10)
Pdfnew
PdfnewLSamuels01
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The document appears to be a portfolio from Lawrence Samuels including details about his skills in corporate valuation, accounting, statistics, and additional tools. It includes a case study and analysis of Thumbs Up Corporation, a company that launched two projects to generate buzz about new products and establish a customer base. Samuels provides forecasts and analyses of Thumbs Up Corporation's sales, budgets, expansion projects, and marketing strategies.Skillsresume
SkillsresumeLSamuels01
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This document is a resume for Lawrence Samuels providing his contact information, objective, education, skills, management experience, marketing experience, financial skills, work experience, and honors. The resume highlights his Bachelor's degree in Business Management, marketing and retail experience, Microsoft software skills, management of a team of 13 support agents, marketing plan development, and recognition as Employee of the Month at his job at Time Warner Cable.Resume.Lls.3
Resume.Lls.3LSamuels01
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Lawrence Samuels provides a summary of his skills and qualifications for marketing and product management positions in 3 sentences. He has over 8 years of diverse work experience, skills in Microsoft applications, and education in management and marketing from the University of Colorado. His experience includes leadership, marketing research, communications planning, and technical support roles.Advertising Execution.
Advertising Execution.LSamuels01
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The document outlines a marketing campaign for Nissan that targets multicultural consumers through lifestyle-focused advertising, promotions, and events. The campaign aims to position Nissan as a youthful and innovative brand by engaging consumers through social media, competitions, and community involvement. The proposed budget allocates funds across various media channels, schools, and community initiatives to generate buzz and sales among the target demographic.Newsletter communication 
Newsletter communication LSamuels01
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This document promotes Make a Difference Month 2011, which takes place in October. It encourages individuals, businesses, and organizations to register to volunteer, sponsor projects, or create their own project through the website listed. Key dates are provided for registration, project proposals, t-shirt pickup, and national participation in Make a Difference Month in October. The overall message is that small positive actions by individuals can make a meaningful impact in the community.Strategy and Marketing Communication 
Strategy and Marketing Communication LSamuels01
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The marketing plan summarizes Lawrence Samuels' analysis and recommendations for marketing a newsletter and operations for a nonprofit organization. Key points include conducting customer surveys and segmentation, targeting specific customer segments through various communication channels, and creating a customer database to gather information. The goal is to effectively manage processes, gain customer commitment, and treat different clients uniquely to create a competitive environment and maximize results.About me and Skill Sets 
About me and Skill Sets LSamuels01
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Lincoln drew connections through his ability to relate to people and situations. He was able to
connect with his audience by sharing personal stories and experiences. His communication style allowed
him to make others feel heard and understood. Lincoln worked to find common ground and bring people
together towards shared goals and ideals of unity and democracy.
Walton
Sam Walton drew connections through his 10 rules of leadership which focused on people and
processes. Rules like getting your priorities straight, motivate your partners, and share your profits with
those who help make them, all work to draw connections between associates at different levels. His
focus on communication also helped draw connections as he believed the frontline associates knew
best.
Colin PowellWriting Execution 
Writing Execution LSamuels01
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China has been increasing censorship by blocking access to websites through its "Great Firewall." This has impacted Google's search engine and mobile services, reducing its advertising revenue. Tensions have risen since January 2010 when Google took a stance against China's censorship and hacking of its servers. While China has 400 million internet users, they only account for $250-600 million of Google's projected $28 billion in annual revenue. The relationship between the commercial and political powers remains uncertain.Lawrence Samuels.Interentresume.Lls
Lawrence Samuels.Interentresume.LlsLSamuels01
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Lawrence Samuels is seeking an internship in business where he can grow and learn. He has experience conducting presentations and meetings. He has computer skills in Microsoft applications and 8 years of experience in customer service, sales, retail, marketing, and technical support. Samuels is graduating from the University of Colorado, Colorado Springs with a degree in Management and Marketing and has worked at Time Warner Cable as a Tier 3 Support Team member.Disney Internal Marketing Success WOW
Disney Internal Marketing Success WOWLSamuels01
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This document summarizes an article about how Walt Disney truly understood the human heart and marketing is about winning people's hearts. It then outlines the agenda covered in a video and article review, including reasons for selecting the article, key learning points, and how the concepts could be applied to an enterprise service audit. The key learning points focus on surprising customers, making spending a privilege, paying attention to details, being willing to change, listening and responding to customers, exceeding expectations, rewarding customers, and eliminating barriers. The article is helpful for service leaders because it provides an inside look at extraordinary service and easy to follow steps from a master of the industry.Internal Marketing
- 1. Enterprise Rent-A-CarEnterprise HoldingsUS Canada - UK - Ireland - GermanyPrepared By: Lawrence Samuels, Erin McCormick, & Sarah FogleUniversity Of Colorado College of Business: Service Marketing Audit
- 2. Agenda Description of Value added ServiceHistoryKey Concepts and LearningRecommendations and ImplementationsPerformanceChallenges For ServicesBibliographyA Special Thanks
- 3. Description of Value Added ServiceHistory
- 4. Key Course ConceptsService differentiation
- 5. Relationship Marketing for internal and external Customers
- 7. Value EquationChallenges for ServicesValue = Solution + Good Feelings Price + Hassle
- 8. Our brand are most valuable things we ownCustomer service is our way of life ValuesDo you speak the customers language?We strengthen our communities, one neighborhood at a time our doors are openDo you put the customer first ?Great things happen when you listen to our customers and each otherHiring and RecruitmentEnterprise Service Quality IndexTraining and FeedbackAnnual ReviewsMystery CallersDigital Records Measuring Performance
- 9. Its BackImplementationsRecommendationsKeep records for 3 yearsIntegrate Technology in cars to enhance servicesGreen Promotions Seasonal and Occasional PromotionsExtend their service settings Service Setting Extension
- 10. Mailings at end of record disposal
- 11. CRM- Sophisticated Marketing in Vehicles
- 12. Training toward Service Recovery and Practices.
- 13. Improve Service Encounters Bibliography: Special ThanksA special thanks to: Business Week, St. Louis Business Journal, Wall Street Journal, CNN Money, and Fortune for various articles Kirk Kazanjian for the book Exceeding Customer Expectations Enterprise Holdings Publications Valarie Zeithaml writer of text book Thanks again, to Enterprise for providing us with this learning experience opportunity to research such a successful company.