Goodyear Auto Accessories Presentation (C)
Download as PPT, PDF0 likes1,357 views
- Goodyear aims to develop affordable branded products at competitive prices to attract more customers and open new markets beyond generic products. - The Goodyear brand is internationally renowned and associated with automotive and racing, allowing sales of more than just tires through over 3000 shops and 50 licensees worldwide. - A range of auto accessories and branded products could be developed and sold through various retail channels, online stores, and Goodyear's existing network to boost sales.
1 of 9
Downloaded 14 times
![A Boost for your sells A full line of GOODYEAR Branded Affordable products to Boost Up your Sells ! THANK YOU FOR YOUR TIME North America Tools & Accessories David Behar [email_address] 1-(858)-414-5384](https://image.slidesharecdn.com/goodyearautoaccessoriespresentationc-12918637327249-phpapp01/85/Goodyear-Auto-Accessories-Presentation-C-9-320.jpg)
Recommended
Future of Car Accessories Industry lies here !!
Future of Car Accessories Industry lies here !!Ketan Soni
油
The Car Accessories market comprises more than 90% as unorganised sector.
And now the shift of business opportunity from After-market to Showroom shows a new move in the upcoming future...Open a 3M Car Care Franchisee Store (http://www.facebook.com/3MCarCareIndia)
Open a 3M Car Care Franchisee Store (http://www.facebook.com/3MCarCareIndia)Vishesh Nigam
油
Hello!
Happy to see your interest in the 3M Car Care Franchise!, a franchise that is going to change the way India keeps its cars
An already matured and evolved business in the USA, Europe and Australia, this is known as CAR DETAILING. After extensive market research that started in 2005, 3M is confident that Car Detailing is the next big thing to happen in automotive space in India
let us step back for a moment and think - have we not often wished our car upholstery and interiors could look and feel fresh again. Or maybe get those stubborn scratches on the car surface removed and car body made to look like a 2 month old beauty again.
Yes, we all have at some point of time thought that wayand more often when someone we value sits in our car. However, we rarely find an authentic place for getting our car care needs addressed. 3M India Ltd. sees this as a big opportunity in the ever growing Indian car market.
3M is now entering the car care business through a nation wide network of franchisee run stores. These stores would address most car related needs of a car owner,
This presentation would give you a glimpse of the very detailed work that is happening at 3M in making this business a success and how you can be a part of it.
Read on!
Truly,
Vishesh Nigam
For more inquiries please call/ write to-
Paresh Padia: 09686669486 pareshpadia@mmm.com if you are in South
Seshu Rao: 09225805476 srao@mmm.com if you are in West
Kapil Dua 09910900042 dkapil@mmm.com if you are in North or East
Gulf Oil best
Gulf Oil bestMICA
油
Gulf Oil aims to increase its market share in the premium car motor oil (PCMO) segment in India by promoting its synthetic and premium products. Currently, Gulf Oil has a relatively low market share compared to competitors like Castrol and Veedol despite strong sports sponsorships. The document analyzes Gulf Oil's customer segments and identifies issues like low visibility among end consumers, communication gaps in supply chains, and low interaction with mechanics who influence most car owners' purchase decisions. Exploratory research in cities found various reasons for mechanics' brand preferences. The proposed marketing strategy includes both above-the-line campaigns like influencer marketing and below-the-line activities like loyalty programs and retail promotions to target customers, mechanics, and corporationsGoMechanic Partners
GoMechanic Partnersanuj03232
油
Thank you Go Mechanic-JMD team, Abhishek and Javed for turning your magic and repairing a car which was near to scrap. It feels like a new car and you people have become like a family to us. Thanks GoMechanic for everything. Every appreciation is very less for you people. Will visit again.
visit : https://gomechanic.in/gomechanic-partners
Enterprise Animated PowerPoint Presentation
Enterprise Animated PowerPoint PresentationModicum
油
Enterprise Holdings is a leading global vehicle rental company with over 2,100 airport and neighborhood locations in more than 90 countries. It has over $23 billion in annual revenue and over 100,000 employees. Enterprise prides itself on its proven financial stability as the largest privately-held company in North America and largest annual purchaser of new vehicles. It provides a single global loyalty program across its Enterprise and National brands.Marketing Class PP2
Marketing Class PP2bnickers
油
Enterprise Rent-A-Car is a large car rental company founded in 1957 that has expanded internationally. It has over 8,000 locations and 700,000 vehicles. Australia is a potential market for expansion due to its strong economy, tourism industry, and population of over 20 million concentrated near cities. While it would face competition from an established local company, Enterprise is well-known for excellent customer satisfaction and could leverage technology and partnerships to distribute rentals cost effectively in Australia.Automotive insight
Automotive insightniloc66
油
The document discusses several insights for automakers regarding opportunities in urban centers and with millennial customers. It suggests that automakers focus on developing innovative small and foldable vehicles better suited for parking in cities, implement loyalty programs to encourage return maintenance business, and improve the car buying process by reducing haggling and providing transparent pricing. It also recommends automakers partner with car sharing services and address issues with in-vehicle technology not meeting consumer expectations in order to appeal to customers in urban areas and among younger demographics.Internal Marketing 
Internal Marketing LSamuels01
油
Enterprise Rent-A-Car is a large car rental company operating in the US, Canada, UK, Ireland, and Germany. The document discusses Enterprise's value-added services, history, key concepts around service differentiation and the service profit chain. It provides recommendations such as keeping customer records for 3 years, integrating new technologies, improving service encounters and training, and extending service settings.Cox Automotive
Cox AutomotiveSonia Robertson
油
An insightful look into Cox Automotive, a family owned and leading provider of Automotive products and services globally, handling and selling over 8 million vehicles a year.Car Hygiene? Tips In Washing Your Car
Car Hygiene? Tips In Washing Your Carwetsite8962
油
Is it possible to outsmart the casino dealer when purchasing a fresh car? This might sound untenable...Cars
Carsskoufaras
油
The document discusses the major players in the online car industry, including lead generators that pass customer inquiries to dealers, direct sellers that allow customers to buy cars online directly, and hybrid models. It provides examples of companies that use each model. The document also discusses how these companies attract customers, provide value, and try to retain customers in the emerging online car buying market.Enterprise Rent-a-Car
Enterprise Rent-a-CarNCVPS
油
I do not have enough context to summarize the full document. The document appears to be a presentation about Enterprise Rent-A-Car and discusses their history, operations, marketing strategy, competition, and focus on customer satisfaction. However, without viewing the actual presentation, I cannot provide a high-level summary.Driven Brands Mobile Services
Driven Brands Mobile ServicesDriven Brands, Inc.
油
This document summarizes franchise opportunities for mobile vehicle service companies that provide services like paint repair, interior detailing, and restoration directly to car dealerships. It describes the market opportunity, benefits to dealerships, and low investment and risk for franchisees. Franchisees can start with one van and equipment for $25,000 and provide services like paint repair, interior detailing, and deodorizing to help dealerships sell used cars faster for more money.Marketing analysis of TATA MOTORS
Marketing analysis of TATA MOTORSShubhamRajDevolia1
油
Tata Motors was founded in 1945 and entered the passenger vehicle market in 1991. The marketing analysis examines Tata Motors' market share, products, competitors, customer segmentation, and recommendations. It found that while Tata has a strong brand legacy, it could improve its after-sales service and expand its service center network. The future prospects suggest Tata will launch new models, invest in R&D, and double its dealer outlets by 2020.Hertz Marketing Plan
Hertz Marketing Planraquelkink
油
A marketing plan I constructed on Hertz Car Rental complete with Internal, External, and Customer analysis. Marketing recommendations and action plans were created by me to enhance company profitability and customer market share.Advisors presentation (1)
Advisors presentation (1)Alexa-Jane Moore
油
This document provides an agenda and information about an event hosted by Enterprise Rent-A-Car. The agenda includes introductions to Enterprise, a graduate market breakdown, employer events, social media, lunch, and an open forum discussion. Key details about Enterprise include that it is the largest car rental company in North America and the UK, has over 80,000 employees worldwide, and operates over 1 million vehicles across 7,600 locations globally. Recruitment statistics for fiscal year 2012/13 are presented, including application rates from various universities and overall hiring rates. Skills that graduates often lack are discussed. The event will also cover Enterprise's use of social media and employer events on campuses.Winning Complex Accounts
Winning Complex AccountsISA Marketing & Sales Summit
油
The document discusses strategies and tactics for winning complex accounts. It defines a complex account as one involving multiple decision makers from different roles. Key strategies include developing a long-term focus on the account rather than individual sales, account mapping to understand needs and opportunities, and leveraging relationships through ongoing marketing and communication. Tactics covered include social media, publications, events, and customer relationship management tools to build name awareness and foster strong customer relationships.2016 Audi TT Brochure | Audi Dealer In Orange County 
2016 Audi TT Brochure | Audi Dealer In Orange County Audi Mission Viejo
油
Our Orange County Audi dealer is excited to introduce shoppers to the race-car drive that the 2016 Audi TT will offer them. Crm Enterprise Rent A Car Case Study
Crm Enterprise Rent A Car Case Studypgsm.crm
油
Enterprise Rent-A-Car is the largest car rental company in North America, with over 850,000 vehicles. It focuses on superior customer service, using customer satisfaction surveys and tying employee compensation to satisfaction scores. This customer-centric approach has helped it grow revenues to $9 billion while becoming the most satisfied rental car company. Though competitors like Hertz and Avis are larger globally, Enterprise stands out through neighborhood locations, home pick-up services, and focus on repeat local customers rather than air travel. It continues expanding internationally and into new markets while adapting new technologies to maintain excellent customer service.Maaco Franchise Opportunities
Maaco Franchise OpportunitiesDriven Brands, Inc.
油
The document summarizes the MAACO auto body repair franchise opportunity. It outlines that MAACO is the #1 auto body repair franchise that provides franchisees with brand recognition, a proven operating system, and industry-leading sales and profits. Franchisees benefit from MAACO's training, real estate assistance, purchasing power, and advertising. The initial investment to open a MAACO franchise ranges from $153,500 to $296,500.The Importance Of Vehicle Safety
The Importance Of Vehicle Safetyobtainablewager09
油
Car makers and law makers have been cooperating for a lot of years to some improvements on our cars...Self driving car 
Self driving car Praneeth Prabodha Dissanayaka, MILT
油
An油autonomous油vehicle capable of fulfilling the human transportation capabilities of a traditional car.
Autonomous vehicles sense their surroundings with such techniques as油radar,油lidar,油GPS, and油computer vision.
Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and relevant signage
Hertz Case Study
Hertz Case StudyTVKlipp
油
This document outlines Hertz's process for mapping the customer experience through their car rental decision journey. The process involves mapping out the four phases of a customer's rental decision, identifying touchpoints within each phase where customer behavior data is available, noting where media optimizations intersect with customer behaviors, and specifying current and potential tactics. The resulting customer experience map highlights the most effective current tactics and identifies opportunities to improve the customer journey. This map informed metrics to evaluate tactics and guided development of Hertz's digital marketing plan.CPEST analysis of honda amaze
CPEST analysis of honda amazeDeepshree Sharma
油
The document provides an analysis of the upcoming Honda Amaze sedan. It will be Honda's first diesel car in India, expected to launch in 2013-2014. It will utilize a 1.5L multijet diesel engine to provide good fuel efficiency between 15-16 km/L. The Amaze is aimed at competing in the entry-level sedan segment against cars like the Maruti Suzuki Dzire. It promises comfortable interiors, reasonable performance figures, and standard safety and audio features. However, its success will depend on factors like India's economic conditions, high interest rates, and stringent emission regulations.Nonfleet Loyalty programs in PetroRetailing sector
Nonfleet Loyalty programs in PetroRetailing sectorKaran Mehta
油
Retailing is an integral function of marketing that creates utilities in terms of Economic, Social, Emotional, Conditional and Epistemic values sought by customers. Petro-retailing equally performs similar tasks as it is face of Oil Marketing Companies before the customers. Loyalty Card program has been one of the techniques used by OMCs in order to stimulate customer loyalty.The MerBimAu Advantage
The MerBimAu AdvantageStradablog
油
Mercedes-Benz, BMW, and Audi (MerBimAu) gained an advantage in the Canadian luxury vehicle market through superior products, a large network of flagship dealerships, and strong leasing and vehicle remarketing programs. While competitors have improved their products, MerBimAu's dealership presence and control over the entire vehicle ownership lifecycle through leasing and certified pre-owned programs allow them to maintain their dominant position in Canada.Baig adidas car repot
Baig adidas car repotMirza Baig
油
Adidas is a German sportswear company founded in 1949 with the mission of becoming the best sports brand in the world. It has a three-tier organizational structure and is divided into three divisions: Adidas sport performance, Adidas sport heritage, and Adidas sport style. A SWOT analysis shows Adidas's strengths include competitive pricing and brand strength, while weaknesses are a high cost structure and limited product lines. Opportunities exist in new markets and technology, while threats include increased competition and changing consumer trends.Branding & PR Seminar
Branding & PR Seminarrolandaoun
油
A Seminar about the relation between Branding and PR, Internet Branding and General ideas about building strong brandsAnalysis of the global brand Adidas
Analysis of the global brand AdidasYesitha92
油
The document analyzes the global brand Adidas. It begins with an introduction to Adidas' history and current position as one of the largest sportswear manufacturers. It then performs a situational analysis including a PESTEL analysis, SWOT analysis, and analysis of market demands using Porter's Five Forces. Next, it outlines Adidas' STP strategy of segmentation, targeting, and positioning. It discusses Adidas' international marketing mix of products, price, place, and promotion. Finally, it addresses some global issues Adidas faces and provides recommendations.Puma India Analysis
Puma India Analysisjithin_mohan
油
Puma was founded in 1948 by Rudolf Dassler after splitting from his brother's company Adidas. It is now a major global brand distributing products to over 120 countries. Some key points:
- Puma is known for its marketing through major sponsorships like Usain Bolt and FIFA World Cup. It invests heavily in research and development.
- Revenue depends heavily on footwear sales. It aims to expand into new product categories like lifestyle apparel.
- Major competitors are Adidas and Nike. Puma focuses on sports like football and running while continuing to diversify its product range.More Related Content
What's hot (18)
Cox Automotive
Cox AutomotiveSonia Robertson
油
An insightful look into Cox Automotive, a family owned and leading provider of Automotive products and services globally, handling and selling over 8 million vehicles a year.Car Hygiene? Tips In Washing Your Car
Car Hygiene? Tips In Washing Your Carwetsite8962
油
Is it possible to outsmart the casino dealer when purchasing a fresh car? This might sound untenable...Cars
Carsskoufaras
油
The document discusses the major players in the online car industry, including lead generators that pass customer inquiries to dealers, direct sellers that allow customers to buy cars online directly, and hybrid models. It provides examples of companies that use each model. The document also discusses how these companies attract customers, provide value, and try to retain customers in the emerging online car buying market.Enterprise Rent-a-Car
Enterprise Rent-a-CarNCVPS
油
I do not have enough context to summarize the full document. The document appears to be a presentation about Enterprise Rent-A-Car and discusses their history, operations, marketing strategy, competition, and focus on customer satisfaction. However, without viewing the actual presentation, I cannot provide a high-level summary.Driven Brands Mobile Services
Driven Brands Mobile ServicesDriven Brands, Inc.
油
This document summarizes franchise opportunities for mobile vehicle service companies that provide services like paint repair, interior detailing, and restoration directly to car dealerships. It describes the market opportunity, benefits to dealerships, and low investment and risk for franchisees. Franchisees can start with one van and equipment for $25,000 and provide services like paint repair, interior detailing, and deodorizing to help dealerships sell used cars faster for more money.Marketing analysis of TATA MOTORS
Marketing analysis of TATA MOTORSShubhamRajDevolia1
油
Tata Motors was founded in 1945 and entered the passenger vehicle market in 1991. The marketing analysis examines Tata Motors' market share, products, competitors, customer segmentation, and recommendations. It found that while Tata has a strong brand legacy, it could improve its after-sales service and expand its service center network. The future prospects suggest Tata will launch new models, invest in R&D, and double its dealer outlets by 2020.Hertz Marketing Plan
Hertz Marketing Planraquelkink
油
A marketing plan I constructed on Hertz Car Rental complete with Internal, External, and Customer analysis. Marketing recommendations and action plans were created by me to enhance company profitability and customer market share.Advisors presentation (1)
Advisors presentation (1)Alexa-Jane Moore
油
This document provides an agenda and information about an event hosted by Enterprise Rent-A-Car. The agenda includes introductions to Enterprise, a graduate market breakdown, employer events, social media, lunch, and an open forum discussion. Key details about Enterprise include that it is the largest car rental company in North America and the UK, has over 80,000 employees worldwide, and operates over 1 million vehicles across 7,600 locations globally. Recruitment statistics for fiscal year 2012/13 are presented, including application rates from various universities and overall hiring rates. Skills that graduates often lack are discussed. The event will also cover Enterprise's use of social media and employer events on campuses.Winning Complex Accounts
Winning Complex AccountsISA Marketing & Sales Summit
油
The document discusses strategies and tactics for winning complex accounts. It defines a complex account as one involving multiple decision makers from different roles. Key strategies include developing a long-term focus on the account rather than individual sales, account mapping to understand needs and opportunities, and leveraging relationships through ongoing marketing and communication. Tactics covered include social media, publications, events, and customer relationship management tools to build name awareness and foster strong customer relationships.2016 Audi TT Brochure | Audi Dealer In Orange County
2016 Audi TT Brochure | Audi Dealer In Orange County Audi Mission Viejo
油
Our Orange County Audi dealer is excited to introduce shoppers to the race-car drive that the 2016 Audi TT will offer them. Crm Enterprise Rent A Car Case Study
Crm Enterprise Rent A Car Case Studypgsm.crm
油
Enterprise Rent-A-Car is the largest car rental company in North America, with over 850,000 vehicles. It focuses on superior customer service, using customer satisfaction surveys and tying employee compensation to satisfaction scores. This customer-centric approach has helped it grow revenues to $9 billion while becoming the most satisfied rental car company. Though competitors like Hertz and Avis are larger globally, Enterprise stands out through neighborhood locations, home pick-up services, and focus on repeat local customers rather than air travel. It continues expanding internationally and into new markets while adapting new technologies to maintain excellent customer service.Maaco Franchise Opportunities
Maaco Franchise OpportunitiesDriven Brands, Inc.
油
The document summarizes the MAACO auto body repair franchise opportunity. It outlines that MAACO is the #1 auto body repair franchise that provides franchisees with brand recognition, a proven operating system, and industry-leading sales and profits. Franchisees benefit from MAACO's training, real estate assistance, purchasing power, and advertising. The initial investment to open a MAACO franchise ranges from $153,500 to $296,500.The Importance Of Vehicle Safety
The Importance Of Vehicle Safetyobtainablewager09
油
Car makers and law makers have been cooperating for a lot of years to some improvements on our cars...Self driving car
Self driving car Praneeth Prabodha Dissanayaka, MILT
油
An油autonomous油vehicle capable of fulfilling the human transportation capabilities of a traditional car.
Autonomous vehicles sense their surroundings with such techniques as油radar,油lidar,油GPS, and油computer vision.
Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and relevant signage
Hertz Case Study
Hertz Case StudyTVKlipp
油
This document outlines Hertz's process for mapping the customer experience through their car rental decision journey. The process involves mapping out the four phases of a customer's rental decision, identifying touchpoints within each phase where customer behavior data is available, noting where media optimizations intersect with customer behaviors, and specifying current and potential tactics. The resulting customer experience map highlights the most effective current tactics and identifies opportunities to improve the customer journey. This map informed metrics to evaluate tactics and guided development of Hertz's digital marketing plan.CPEST analysis of honda amaze
CPEST analysis of honda amazeDeepshree Sharma
油
The document provides an analysis of the upcoming Honda Amaze sedan. It will be Honda's first diesel car in India, expected to launch in 2013-2014. It will utilize a 1.5L multijet diesel engine to provide good fuel efficiency between 15-16 km/L. The Amaze is aimed at competing in the entry-level sedan segment against cars like the Maruti Suzuki Dzire. It promises comfortable interiors, reasonable performance figures, and standard safety and audio features. However, its success will depend on factors like India's economic conditions, high interest rates, and stringent emission regulations.Nonfleet Loyalty programs in PetroRetailing sector
Nonfleet Loyalty programs in PetroRetailing sectorKaran Mehta
油
Retailing is an integral function of marketing that creates utilities in terms of Economic, Social, Emotional, Conditional and Epistemic values sought by customers. Petro-retailing equally performs similar tasks as it is face of Oil Marketing Companies before the customers. Loyalty Card program has been one of the techniques used by OMCs in order to stimulate customer loyalty.The MerBimAu Advantage
The MerBimAu AdvantageStradablog
油
Mercedes-Benz, BMW, and Audi (MerBimAu) gained an advantage in the Canadian luxury vehicle market through superior products, a large network of flagship dealerships, and strong leasing and vehicle remarketing programs. While competitors have improved their products, MerBimAu's dealership presence and control over the entire vehicle ownership lifecycle through leasing and certified pre-owned programs allow them to maintain their dominant position in Canada.Similar to Goodyear Auto Accessories Presentation (C) (20)
Baig adidas car repot
Baig adidas car repotMirza Baig
油
Adidas is a German sportswear company founded in 1949 with the mission of becoming the best sports brand in the world. It has a three-tier organizational structure and is divided into three divisions: Adidas sport performance, Adidas sport heritage, and Adidas sport style. A SWOT analysis shows Adidas's strengths include competitive pricing and brand strength, while weaknesses are a high cost structure and limited product lines. Opportunities exist in new markets and technology, while threats include increased competition and changing consumer trends.Branding & PR Seminar
Branding & PR Seminarrolandaoun
油
A Seminar about the relation between Branding and PR, Internet Branding and General ideas about building strong brandsAnalysis of the global brand Adidas
Analysis of the global brand AdidasYesitha92
油
The document analyzes the global brand Adidas. It begins with an introduction to Adidas' history and current position as one of the largest sportswear manufacturers. It then performs a situational analysis including a PESTEL analysis, SWOT analysis, and analysis of market demands using Porter's Five Forces. Next, it outlines Adidas' STP strategy of segmentation, targeting, and positioning. It discusses Adidas' international marketing mix of products, price, place, and promotion. Finally, it addresses some global issues Adidas faces and provides recommendations.Puma India Analysis
Puma India Analysisjithin_mohan
油
Puma was founded in 1948 by Rudolf Dassler after splitting from his brother's company Adidas. It is now a major global brand distributing products to over 120 countries. Some key points:
- Puma is known for its marketing through major sponsorships like Usain Bolt and FIFA World Cup. It invests heavily in research and development.
- Revenue depends heavily on footwear sales. It aims to expand into new product categories like lifestyle apparel.
- Major competitors are Adidas and Nike. Puma focuses on sports like football and running while continuing to diversify its product range.Goodyear aquatred launch
Goodyear aquatred launchNigam Bhavsar
油
The document discusses Goodyear's plans to launch its new Aquatred tire. It proposes a $21 million budget to launch the tire during the Winter Olympics in January 1992. This would take advantage of the mass promotion and publicity of the Olympics. The launch plan focuses on value-oriented and quality customer segments. It recommends an integrated communication plan highlighting the tire's safety, trustworthiness and all-weather performance. Initial inventory should focus on domestic and imported mixes based on test market results. The plan also recommends using Goodyear's existing distribution channels and dealers while motivating other independent dealers to ensure consistent messaging across all touchpoints.Know Your Supplier - Rubber & Tyre Machinery World June 2016 Special
Know Your Supplier - Rubber & Tyre Machinery World June 2016 SpecialRubber & Tyre Machinery World
油
In this special edition of Know Your Suppliers cover story, we feature Bharaj Machineries Pvt. Ltd., a company that has been steadily building up their repute with global approach and right technology.Goodyear aquatred launch
Goodyear aquatred launchSameer Mathur
油
Goodyear is planning to launch the Aquatred tire, which has an innovative tread design that channels water out to reduce hydroplaning and improve wet traction. Some concerns have been raised about the Aquatred launch, including whether it is the right product, the right time to launch, and how distribution should be handled. The document discusses the tire market in the 1970-80s, Goodyear's past successful product launches, consumer preferences, competition, and distribution channels. It recommends that Goodyear control dealers' pricing before launch and use upcoming events like the Winter Olympics to introduce the Aquatred, as test data shows the innovative tread design could attract buyers and gain traction over competitors.Case good year tire
Case good year tireMohd Izzuddin
油
Goodyear Tire & Rubber Company faced declining market share and lost sales to competitors at Sears auto centers. They reconsidered a proposal from Sears to sell Goodyear tires, specifically the popular Eagle brand. Analyzing factors like increased sales and minimizing promotion costs, they decided to accept the proposal and have a joint venture selling only Eagle tires at Sears, while promoting other brands elsewhere. They developed a plan to implement this and evaluated that the decision was appropriate to address the problems and improve profits.
Changemytyre.com presents tyre retail caddy
Changemytyre.com presents tyre retail caddyAmit Sharma
油
Changemytyre.com has pivoted its business model to become an online marketplace for tyres, connecting consumers with local tyre retailers. It allows consumers to search for tyre options by location, see prices from multiple local dealers, read reviews, and order tyres that are delivered and installed by the selected local retailer. Changemytyre.com also provides a mobile app called Tyre Retail Caddy that allows local tyre dealers to list their inventory and prices on the marketplace in order to generate more online orders and sales. This platform aims to benefit consumers by offering convenience and competitive prices, retailers by providing an additional sales channel, and tyre brands by helping them reach more customers.Summer training project
Summer training projectGURNOOR2110
油
Godrej is a leading Indian manufacturer of home appliances and other products. However, its appliance division faces competition from other brands like Samsung, LG, and IFB. This study aimed to understand consumer perceptions and preferences regarding Godrej appliances. Primary research was conducted through surveys in Chandigarh. The findings showed that while Godrej provides good service, consumers prefer other brands due to higher brand awareness, variety of products, and attractive promotions offered by competitors. The report provides suggestions for Godrej to improve brand image, increase promotions and dealer network, and offer more products and attractive schemes to boost sales.2015_GAHBIN
2015_GAHBINLucas (jae bong) Heo
油
Gahbin Corporation is a leading exporter of auto spare parts from Korea founded in 1982. Its vision is to become the world's leading auto spare parts specialist. It prides itself on competitive pricing, timely delivery, and supplying a wide selection of brands. Gahbin has over 60 employees and supplies parts to over 150 countries worldwide through regional subsidiaries and partners. It aims to achieve maximum customer satisfaction through accurate and prompt service.From can-kickers to total solution provider - Ole W端rtz, Senior Training Cons...
From can-kickers to total solution provider - Ole W端rtz, Senior Training Cons...Tim McAloone
油
BASF has transformed their business from the sales of paint and small devices to the total provision of coating facilities for the automotive industry. This transition was based on deep insight into the companys customers needs and activitiesGoodyear the aquatred launch
Goodyear the aquatred launchManisha Shrivastava
油
Goodyear is launching a new tire called Aquatred designed to provide improved traction in wet conditions. The vice president of marketing is analyzing key issues for the launch, including whether Aquatred meets consumer needs, the appropriate timing for launch, whether to expand distribution channels, and pricing and promotion strategies. Consumer surveys found wet traction is important to buyers and they may accept a higher price for Aquatred. However, competitors plan lower-priced, longer-warranty tires. A full-scale launch is estimated to cost $21 million and targeting the quality buyer segment through existing channels could attract nearly 3 million tire sales.PPC Advertising For Dealerships - The Ultimate Guide
PPC Advertising For Dealerships - The Ultimate GuideKogneta
油
Find out the many campaigns that dealerships should be using to grow their dealership by targeting automotive buyers at each stage of their purchasing journey with advanced PPC advertising campaigns. These campaigns include:
- Branded PPC Campaigns
- Dynamic Inventory Campaigns
- Conquest Campaigns
- 4 Types of Remarketing Campaigns
- General Campaigns
Find out more by reading our comprehensive blog post: https://kogneta.com/ppc-marketing-for-dealerships/Jewelultra company profile
Jewelultra company profileLance Boseley
油
Find out about Jewelultra, A UK manufacturer of Chemicals for the Automotive, Marine, Leisure, Motorcycle and Janitorial markets.Brand Management : Tata Indica
Brand Management : Tata Indicakoushik das
油
Tata Indica used slogans over time to position itself as an affordable yet aspirational car for average Indians. Initial slogans emphasized its economical value and ability to provide "more dreams per car." Later slogans focused on style and premium features to generate likability among consumers. The car offered the interior space of larger cars but at a price close to the Maruti 800. A digital marketing campaign promoted test drives to increase footfalls at dealerships. While the Facebook page did not address complaints well, Twitter was more active in customer service.(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata IndicaSameer Mathur
油
These slides are prepared by Koushik Das during the Brand Management course under Prof. Sameer Mathur. IIM Lucknow.Edifice Group Presentation
Edifice Group Presentationbobbydaily
油
This document summarizes Edifice Group's marketing services for auto dealerships. They generate targeted traffic to dealerships from their large database using email, postal, and web initiatives. Dealerships only pay for actual car sales generated, not just traffic, through a money-back guarantee. Edifice analyzes dealership customer records to create custom prospect lists and campaigns. They provide tracking and reporting dashboards to measure campaign performance. Their services include both retention programs for existing customers and conquest programs to attract new customers.Google dealer guidebook best practices complete
Google dealer guidebook best practices completeRalph Paglia
油
The document provides guidance for dealers and agency partners on optimizing their use of Google's products. It is organized into four pillars: Fundamentals, Basics, Differentiators, and Growth Levers. The Fundamentals section focuses on basic but important tactics like prioritizing website speed and simplicity. The Basics section outlines tested growth strategies for paid search, display, and audience targeting like maximizing brand search and location-based targeting. The Differentiators section presents advanced strategies in these areas. The Growth Levers section explores emerging tactics for measurement and automation. The goal is to help partners prioritize Google's products based on their marketing objectives and digital maturity.More from dbehar9 (8)
Goodyear Auto Accessories Presentation (C)
- 1. GOODYEAR PRODUCTS AFFORDABLE BRANDING PRODUCTS WITH COMPETITIVE PRICES May, 2009
- 2. WHY AFFORTABLE BRANDING IS THE FUTURE Less Work and Money on making the products (brand making is a long costly operation) more effort on marketing and products. Branding with a competitive prices give the customer an attractive option after the generic products. Quality problems all ready have been take care off due the fact that Goodyear Revised the Products. New Markets Possibilities Example: ADIDAS Goodyear Racing Shoes. Successful Branding examples..
- 3. WHY GOODYEAR ? The Goodyear is an internationally known brand. The Goodyear Brand is associated with Racing and Automotive repair Shops that allow them to sell more than just tires. The Goodyear Brand is known at retail and professional level. The Goodyear Blimp is one of the biggest symbols of professional sports. Goodyear has more than 3000 tire shops around the world with Brand Recognition Over 50 Licensees Thats why we chose Goodyear
- 4. AUTO ACCESSORIES by North America Tools & Accessories Inc WHEEL COVERS (HUBCAPS) STEERING WHEEL COVERS CAR COVERS SEAT COVERS SEAT CUSHIONS AIR FRESHENERS TIRE PRESSURE GAUGES SUN SHADES WORK TENTS CANOPIES RECHARGRABLE LANTERNS STEERING WHEEL LOCKS
- 5. BRANDED PRODUCTS by OTHER LICENSEES (Those Products CAN be provided by Us to REDUCE SHIPPING COSTS) FLOORMATS GPS CAR CARE PRODUCTS WIPER BLADES CLEANING WIPES AIR COMPRESORES TIRE AND WHEEL CARE PRODUCTS ORGANIZERS TOOL SETS DRILLS GLOVES AND LOTS OF OTHER PRODUCTS....
- 6. WHERE GOODYEAR BRANDED PRODUCTS CAN BE SOLD ? Auto Parts Stores Car Wash Stores Tire & Wheel Stores Internet ecommerce Self Service Stores Club Stores Catalog Sales Hardware Big Stores Goodyear Tire Network
- 7. HOW GOODYEAR PRODUCTS CAN BE SOLD ? We can work Together on Point of Sales Displays. Women the new Tendency in the After Market Auto Accessories knows the Brand. A Full line of products is available with competitive prices.
- 8. WHAT IN IT FOR YOU ? A Full Program with a lot of products. A Better Sellers on e-commerce. A Better Quality Perception. New Markets Possibilities. Better & More Sells means more MONEY Join the Team
- 9. A Boost for your sells A full line of GOODYEAR Branded Affordable products to Boost Up your Sells ! THANK YOU FOR YOUR TIME North America Tools & Accessories David Behar [email_address] 1-(858)-414-5384