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Feb 3, 20121 like479 views

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Prezentácia Pavla Hapáka a Martina Mazága z TheMarketers.biz na konferencii OOH RULEZZ 2012.

Education Business Technology

THE BEST 20
OF EUROPEAN OOH
EPICA 2011, PARIS

PAVEL HAPÁK, MARTIN MAZAG

3 KATEGÓRIE OOH

1. CLASSIC OOH
2. REALITY OOH
3. DIGITAL OOH

The document provides information about analyzing and interpreting data through various graphs and calculations. It defines terms like mean, median, mode, and range. It explains how to calculate the mean, median, mode, and range of a data set. It also defines and compares different types of graphs like bar graphs, circle graphs, line graphs, line plot graphs, pictographs, and Venn diagrams. Finally, it provides some practice websites for interpreting data.

Big Data Analytics with HadoopPhilippe Julio

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The document discusses the capabilities and applications of big data analytics, particularly focusing on Hadoop and its ecosystem. It outlines the importance of handling large volumes of multi-structured data, the advantages of using distributed systems, and offers examples of big data use cases across various industries including healthcare, finance, and marketing. Additionally, it covers key components of Hadoop architecture, tools for data management, and machine learning algorithms applicable to big data.

Qualitative data analysisTilahun Nigatu Haregu

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This document provides a comprehensive overview of qualitative data analysis, discussing its definitions, purposes, methodologies, and comparison with quantitative research. It elaborates on data collection techniques, sampling methods, and various frameworks for analysis, including content, narrative, and grounded theory. Additionally, it emphasizes the importance of contextual understanding and the iterative nature of qualitative research, as well as introduces software tools that facilitate qualitative analysis.

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SMS´s not dead!rulezz-sk

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HOT MOBILE NEWS! Novinky z festivalu MWC v Barcelonerulezz-sk

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Mobil nie je ilúzia - spoznajte jeho možnosti už dnes!rulezz-sk

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The document discusses key topics from the South by Southwest (SXSW) Interactive conference in 2010 and 2011, including mobile applications, tablets, social media, location-based services, and near field communication (NFC). It notes that thousands of mobile applications are developed each year without purpose, wasting developers', marketers', and users' time and resources. The document advocates emptying mobile app stores and rethinking mobile application development to create more meaningful experiences for users.

Ako a prečo motivovať ľudí, aby používali mobil a zapájali sa do vášho market...rulezz-sk

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This document discusses how to engage people using mobile and social media. It focuses on helping brands communicate with consumers in a social world by helping them to talk and listen, become talked about, and contribute to conversations. The key is creating relevant, unique, and interesting concepts through various activities and understanding how brands and consumers intersect. Advertising should be useful and shareable rather than overtly promotional.

Výsledky prieskumu "Ako používame mobily?"rulezz-sk

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5 klamstiev o reklame na FB - Radovan Grezorulezz-sk

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Martinus.sk na FB - Case study - Michal Meskorulezz-sk

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Dievca leta na FB - Case study - Peter Seborulezz-sk

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Hotel Maj Piestany - Case study - Branislav Sirillarulezz-sk

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