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İÇERİK
PAZARLAMA
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İÇERİK NEDİR?




  İԳٱԱte KELİME, İMGE, SES, GRAFİK ve VİDEO
olarak yaratılan veya yüklenen herşeye İÇERİK denir.
‘İÇERİK PAZARLAMA, Potansiyel müşterilerin
 dikkatlerini çekerek etkileşime geçmenin bir yolu’
                   Dan Bergeron
İYİ İÇERİĞİN
 AVANTAJI


   Sosyal medya ve web         Markanızın uzmanlığını    Marka ile tüketici arasında
 sayfasına düzenli ziyaretçi         kanıtlar                 ilişkiyi başlatır
    gelmesini garantiler




 Google’da üst sıralarda yer   Markaya dikkat çeker ve      Satışları arttırır
     alma imkanı sunar            merak uyandırır
NEDEN İÇERİK
 PAZARLAMA
ÇÜNKÜ




Kaynak: Nielsen Global Trust in Advertising Survey, Q3 2011Recommendations
ÇÜNKÜ




Kaynak: Nielsen Global Trust in Advertising Survey, Q3 2011Recommendations
İԳٱԱ

      Cep
    Telefonu

        SMS


         TV

       Yeni
      Kıyafet

     Aileden
   Para Almak
                                            ÇÜNKÜ, 13-17 YAŞ
      Müzik                                  ARALIĞINDAKİ
     İndirmek
                                           GENÇLERİN EN SON
                                         KAYBETMEK İSTEDİKLERİ
Kaynak:JWT, Gen Z:Digital in Their DNA       ŞEY İNTERNET
Eyjafjallajökul’in gücü, İçeriğin gücüne karşı
2010 yılında Eyjafjallajökul yanardağı patladığında
İzlanda’nın 180 milyon dolarlık turizm geliri riske girdi
İçerik Pazarlama
İZLANDA BAŞBAKANI TELEVİZYONDA CANLI
       OLARAK HALKA SESLENDİ
İZLANDALILAR BİR SAAT BOYUNCA
‘İZLANDA’DAN İLHAM’ ÖYKÜLERİ YAZDILAR
ONLİNE
PAYLAŞIM
YURT İÇİ VE DIŞINDAKİ DESTEKÇİLERE CANLI
   WEB KONSER YAYINI İLE TEŞEKKÜR
SONUÇ




• SON ZİYARETÇİ SAYISINDA %27 LİK ARTIŞ
• PAZAR DÜŞÜŞÜ DURDURULDU VE ARTIŞA
  GEÇİLDİ
• 137 MİLYON DOLARLIK TURİZM GELİRİ
• ÜLKEYE OLAN GÜVEN YENİDEN İNŞA EDİLDİ
HAZIRLAYAN
MURAT SALMAN
               E-mail: muratsalmana@gmail.com
               Twitter: @muratsalmana
               Blog: www.dijivideo.weebly.com

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