![E-Share! ¨C What the industry is saying¡°The platform is a way to build a relationship with consumers and exchange value.¡±-Response Magazine¡°Put content into the hands of your advocates and let them do the marketing. It¡¯s a very different way of thinking about direct marketing.¡±-Incentive¡°[E-Share!] Technology allows a highly respected brand like BMW to align itself with what is essentially an interactive coupon.¡±-Sales & Marketing Management Magazine](https://image.slidesharecdn.com/esharedeckjason-1279234295-phpapp02/85/EShare-Viral-Peer-Sharing-Technology-13-320.jpg)
EShare! Viral Peer Sharing Technology
- 1. It¡¯s all about increased conversion through social sharing.E-Share! Viral Peer Sharing? Marketing Technology
- 2. What is E-Share!E-Share! is a patent pending, direct-response technology that is proven to increase campaigns¡¯ response rates through social network sharing, while identifying brand evangelists through trackable conversion. E-Share!¡¯s push-pull technology monetizes social media and proven human social tendencies unlike any other platform, and provides detailed ¡°real time" analytics on each respondent and their sharing lineage, to give the marketer unprecedented insight and detail of his most valuable assets... his customers.Micro site (landing page) motivates customers to share offer via email, SMS text, or 233 social networks like FacebookResponse and Redemptions compound incrementally and exponentially through patent pending Viral Peer Sharing? Add E-Share! technology to direct mail, email, TV and radio, print or any other mediumGreater response, increased revenue, deep-data aggregation, better ROI¡all tracked in real-time
- 3. E-Share! works with all Marketing MediumsEmail
- 4. Direct Mail
- 6. Packaging
- 7. Radio
- 8. Television
- 9. Point of SaleStatistics prove social media is bigger than we think.78% of consumers trust peer recommendations. People care more about how their social graph ranks products and services than how Google ranks them.Average user spends 55 minutes a day on Facebook.Years to reach 50 million users: Radio (38 years), TV (13 years), Internet (4 years), iPod (3 years)... Facebook added 100 million users in less than 9 months... iPhone applications hit 1 billion in 9 months.1 in 6 higher education students are enrolled in online curriculum. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction.?80% of companies are using LinkedIn as a primary tool to find employees.More than 5 BILLION pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook... weekly. In the near future we will no longer search for products and services. They will find us via social media.41 % of the total U.S. population now visits social networks at least monthly.In 2009, Americans spent 17% of all their internet time on social networking sites- almost a 300% increase from 2008.Social network usage now exceeds e-mail usage.91% of consumers use mobile phones over PC¡¯s to access social networks. 38% of users have taken action from a mobile ad.Twitter just announced it now processes 50 million Tweets a day, which is 1.5 billion/monthSource: AOL Advertising, The Nielson Group, Facebook,, Cone Research 4
- 10. E-Share! Connects the Dots and Fills Critical Voids in Consumer Paths of Traditional Marketing StrategiesTraditional MarketingThe average direct marketing program includes a static coupon or offer that can only provide feedback when or IF the consumer redeems the offer, thus providing only limited results. ? ? ? ? ? ? ?E-Share! technology connects and creates meaningful interactions from consumers well before ultimate redemption
- 11. Data is captured across the entire customer path, and offers are customized, allowing the consumer to activate online or via phone, then providing the opportunity to share via 233 social networks
- 12. Marketers can track every aspect of the campaign in real time, and aggregate deep consumer data for ongoing marketing to identifiable brand influencers E-Share!
- 13. E-Share! ¨C What the industry is saying¡°The platform is a way to build a relationship with consumers and exchange value.¡±-Response Magazine¡°Put content into the hands of your advocates and let them do the marketing. It¡¯s a very different way of thinking about direct marketing.¡±-Incentive¡°[E-Share!] Technology allows a highly respected brand like BMW to align itself with what is essentially an interactive coupon.¡±-Sales & Marketing Management Magazine
- 14. E-Share! Case StudiesIt opened my eyes to seeing in real time how customers reactand how current trends develop. Good offers justget better with this program. -Dale Fowler, Thomas Cook
- 15. Goal: Gather a customer database & increase store traffic for 2 local storesStrategy: A direct mail piece: 4x6 postcards, plastic with detachable redemption cards for each offer were mailed to 5000 recipients.Within 10 days there was a 200% response* As of 5.05.10, this campaign is still live
- 16. A self-mailer created for a catalog pet supply company has generated a 5.04% response rate with 21% coming from the social sharingcomponent provided by E-Share!.9
- 17. 10Caf¨¦ Express is a Texas owned local restaurant chain with 17 locations from Houston to Dallas and wanted to grow awareness in the Dallas area.The campaign reached a total response rate of 23.64%, with almost 40% generated through our share component.
- 18. Saturn of GreenvilleSaturn of Greenville was looking for a direct mail campaign to drive in-store traffic and push sales. Strategy: A direct mail piece was sent to 15,000 recipients with a $1000 discount on the purchase of their vehicle. Monthly average for this dealer is 29 vehicles sold a month. In 4 days they sold 24!¡°We had the best four days in our company¡¯s history!¡±-Joe Spadaro, Owner, Saturn of Greenville
- 19. 12BMW wanted to target other high-line owners such as Mercedes, Lexus, Volvo, Cadillac, and Audi and show them the benefits of BMW.E-Share! printed and fulfilled a targeted mail campaign where a $25 dollar Amex gas card was offered for taking a test drive.Specific results cannot be disclosed, but based on the results BMW USA has decided to roll this program out nationally in 2010.
- 20. The E-Share! SummaryPatent Pending TechnologySecure & ScalableUser ExperienceEngagementViral Sharing Online RedemptionIn store RedemptionAnalytic PlatformIncreasedConversion
- 21. Why E-Share!? It¡¯s not a matter of IF social media is going to change traditional marketing- it already has. Now it¡¯s a matter of HOW you choose to capitalize on it. Of the hundreds of products that help you manage social media, E-Share! is the only product on the planet that actually monetizes it. Call today to learn how easy it is to integrate E-Share! into your next campaign and generate huge increases in response, data conversion, redemption and brand influencers in just 24 hours. Jason Dudney800-593-1559 ext. 500jason@epush.uswww.epush.us
Editor's Notes
- #4: No matter the marketing medium you are using, Dukky can easily be integrated into your campaign by adding a Smart Purl- Vanity URL.