際際滷

際際滷Share a Scribd company logo
Best Practices:
 Small Business & Social Media

          #ESUSM
          @jfwheeler2003
          @DroMUSIC90
           @JenFolger
Tweet Poll #1



 What do you think defines
  being a small business?
        (#ESUSM stream)
Small Biz Defined
Considerations before starting SM
Demographics
 (just a few of many)
Demographics
SM Platforms to consider
Tweet Poll #2



 Which best practices are correct
when considering social media for
       your small business?
Wind-Up Records


                                         @WindUpRecords




Christopher Graham
Senior Director of Marketing and Sales
@chrisgraham101
Notable Artists


                            Creed


            Evanescence
Seether
Wind-Up Records
       Social Media Sites

Text    Picture
                   Check-In   Audio




                    Video
Luna & Larrys Coconut Bliss




                    Luna and Larry
               Co-Founders of Coconut Bliss
                   @LunaandLarrys
Social Media Used:
Martell Home Builders
    (Case Study)




                 Pierre Martell
             President/CEO of Martell
                  Home Builders.
                @martellhomes
Social Media Sites
Cazenovia Computer Repair




                 @CazComp
Tweet Poll #3


  Choose an industry that you know a
            good deal about.
 You are going to start a small business
            in that industry.
Which SM platform would you sign
 up your newly found business for
              first?

More Related Content

Viewers also liked (13)

Modal verbs for giving advice
Modal verbs for giving adviceModal verbs for giving advice
Modal verbs for giving advice
ipasipas
Interaction
InteractionInteraction
Interaction
pallaviskb
Tax resolution services
Tax resolution services Tax resolution services
Tax resolution services
networkpc2010
Company
CompanyCompany
Company
Vishal Dhandia
Salamanica 1102 a.d.
Salamanica 1102 a.d.Salamanica 1102 a.d.
Salamanica 1102 a.d.
Brianinski
History of retail management germany 2
History of retail management germany 2History of retail management germany 2
History of retail management germany 2
handrypurnomo
How to find the slope of a line
How to find the slope of a lineHow to find the slope of a line
How to find the slope of a line
todd1km
Una scatolaUna scatola
Una scatola
Roberta Ciardulli
Power point prueba_1Power point prueba_1
Power point prueba_1
Mat鱈as Hurtado
The computer
The computerThe computer
The computer
pallaviskb
Ete programs
Ete programsEte programs
Ete programs
Mayur Wankhede
Volume of Solids
Volume of SolidsVolume of Solids
Volume of Solids
todd1km
Modal verbs for giving advice
Modal verbs for giving adviceModal verbs for giving advice
Modal verbs for giving advice
ipasipas
Modal verbs for giving advice
Modal verbs for giving adviceModal verbs for giving advice
Modal verbs for giving advice
ipasipas
Interaction
InteractionInteraction
Interaction
pallaviskb
Tax resolution services
Tax resolution services Tax resolution services
Tax resolution services
networkpc2010
Salamanica 1102 a.d.
Salamanica 1102 a.d.Salamanica 1102 a.d.
Salamanica 1102 a.d.
Brianinski
History of retail management germany 2
History of retail management germany 2History of retail management germany 2
History of retail management germany 2
handrypurnomo
How to find the slope of a line
How to find the slope of a lineHow to find the slope of a line
How to find the slope of a line
todd1km
Una scatolaUna scatola
Una scatola
Roberta Ciardulli
Power point prueba_1Power point prueba_1
Power point prueba_1
Mat鱈as Hurtado
The computer
The computerThe computer
The computer
pallaviskb
Volume of Solids
Volume of SolidsVolume of Solids
Volume of Solids
todd1km
Modal verbs for giving advice
Modal verbs for giving adviceModal verbs for giving advice
Modal verbs for giving advice
ipasipas

Similar to Esusm power point (20)

Esusm power point (new)
Esusm power point (new)Esusm power point (new)
Esusm power point (new)
Jonathan Wheeler
Social Media, PR and Crisis Management in a changing Landscape - Lars Voedisch
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischSocial Media, PR and Crisis Management in a changing Landscape - Lars Voedisch
Social Media, PR and Crisis Management in a changing Landscape - Lars Voedisch
Lars Voedisch
How Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for BrandsHow Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for Brands
daniel_joerg
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09
Lars Voedisch
Social Media Made Me Do It
Social Media Made Me Do ItSocial Media Made Me Do It
Social Media Made Me Do It
Kelli Schmith
Selling Social Media
Selling Social MediaSelling Social Media
Selling Social Media
Eric Schwartzman
B2B Social Media Workshop - Los Angeles
B2B Social Media Workshop - Los AngelesB2B Social Media Workshop - Los Angeles
B2B Social Media Workshop - Los Angeles
Eric Schwartzman
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceReflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Square Martini Media
Digital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebDigital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social Web
The Glover Park Group
The Bottom Line On Facebook & Twitter
The Bottom Line On Facebook & Twitter The Bottom Line On Facebook & Twitter
The Bottom Line On Facebook & Twitter
Irina Skaya
Taming the Tiger - Navigating Your Brand in the Age of Conversation
Taming the Tiger - Navigating Your Brand in the Age of ConversationTaming the Tiger - Navigating Your Brand in the Age of Conversation
Taming the Tiger - Navigating Your Brand in the Age of Conversation
Lars Voedisch
Leveraging Social Media, PR and Internal Comms 2010 - Lars Voedisch
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLeveraging Social Media, PR and Internal Comms 2010 - Lars Voedisch
Leveraging Social Media, PR and Internal Comms 2010 - Lars Voedisch
Lars Voedisch
CPMA Presentation
CPMA PresentationCPMA Presentation
CPMA Presentation
Krista Neher
What Matters to Millennials + Bonus SXSW 2014 Insights!
What Matters to Millennials + Bonus SXSW 2014 Insights!What Matters to Millennials + Bonus SXSW 2014 Insights!
What Matters to Millennials + Bonus SXSW 2014 Insights!
naimul
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
W2O Group
Social media revolution dof oct2012(2)[1]
Social media revolution dof oct2012(2)[1]Social media revolution dof oct2012(2)[1]
Social media revolution dof oct2012(2)[1]
Cory Hartlen
PublikDemand
PublikDemandPublikDemand
PublikDemand
500 Startups
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
jonmoss
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
MMLabs
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
Mike Merrill
Esusm power point (new)
Esusm power point (new)Esusm power point (new)
Esusm power point (new)
Jonathan Wheeler
Social Media, PR and Crisis Management in a changing Landscape - Lars Voedisch
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischSocial Media, PR and Crisis Management in a changing Landscape - Lars Voedisch
Social Media, PR and Crisis Management in a changing Landscape - Lars Voedisch
Lars Voedisch
How Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for BrandsHow Social is Changing the global Communications Landscape for Brands
How Social is Changing the global Communications Landscape for Brands
daniel_joerg
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09
Lars Voedisch
Social Media Made Me Do It
Social Media Made Me Do ItSocial Media Made Me Do It
Social Media Made Me Do It
Kelli Schmith
B2B Social Media Workshop - Los Angeles
B2B Social Media Workshop - Los AngelesB2B Social Media Workshop - Los Angeles
B2B Social Media Workshop - Los Angeles
Eric Schwartzman
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business ConferenceReflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Square Martini Media
Digital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social WebDigital Challenges - Communicating in the Era of the Social Web
Digital Challenges - Communicating in the Era of the Social Web
The Glover Park Group
The Bottom Line On Facebook & Twitter
The Bottom Line On Facebook & Twitter The Bottom Line On Facebook & Twitter
The Bottom Line On Facebook & Twitter
Irina Skaya
Taming the Tiger - Navigating Your Brand in the Age of Conversation
Taming the Tiger - Navigating Your Brand in the Age of ConversationTaming the Tiger - Navigating Your Brand in the Age of Conversation
Taming the Tiger - Navigating Your Brand in the Age of Conversation
Lars Voedisch
Leveraging Social Media, PR and Internal Comms 2010 - Lars Voedisch
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLeveraging Social Media, PR and Internal Comms 2010 - Lars Voedisch
Leveraging Social Media, PR and Internal Comms 2010 - Lars Voedisch
Lars Voedisch
CPMA Presentation
CPMA PresentationCPMA Presentation
CPMA Presentation
Krista Neher
What Matters to Millennials + Bonus SXSW 2014 Insights!
What Matters to Millennials + Bonus SXSW 2014 Insights!What Matters to Millennials + Bonus SXSW 2014 Insights!
What Matters to Millennials + Bonus SXSW 2014 Insights!
naimul
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
W2O Group
Social media revolution dof oct2012(2)[1]
Social media revolution dof oct2012(2)[1]Social media revolution dof oct2012(2)[1]
Social media revolution dof oct2012(2)[1]
Cory Hartlen
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
jonmoss
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
MMLabs
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
Mike Merrill

Recently uploaded (20)

Deno ...................................
Deno ...................................Deno ...................................
Deno ...................................
Robert MacLean
Technology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptxTechnology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptx
kaylagaze
Q4 2024 Earnings and Investor Presentation
Q4 2024 Earnings and Investor PresentationQ4 2024 Earnings and Investor Presentation
Q4 2024 Earnings and Investor Presentation
Dropbox
Early Adopter's Guide to AI Moderation (Preview)
Early Adopter's Guide to AI Moderation (Preview)Early Adopter's Guide to AI Moderation (Preview)
Early Adopter's Guide to AI Moderation (Preview)
nick896721
UiPath Automation Developer Associate Training Series 2025 - Session 1
UiPath Automation Developer Associate Training Series 2025 - Session 1UiPath Automation Developer Associate Training Series 2025 - Session 1
UiPath Automation Developer Associate Training Series 2025 - Session 1
DianaGray10
Revolutionizing-Government-Communication-The-OSWAN-Success-Story
Revolutionizing-Government-Communication-The-OSWAN-Success-StoryRevolutionizing-Government-Communication-The-OSWAN-Success-Story
Revolutionizing-Government-Communication-The-OSWAN-Success-Story
ssuser52ad5e
UiPath Document Understanding - Generative AI and Active learning capabilities
UiPath Document Understanding - Generative AI and Active learning capabilitiesUiPath Document Understanding - Generative AI and Active learning capabilities
UiPath Document Understanding - Generative AI and Active learning capabilities
DianaGray10
Transform Your Future with Front-End Development Training
Transform Your Future with Front-End Development TrainingTransform Your Future with Front-End Development Training
Transform Your Future with Front-End Development Training
Vtechlabs
1.1. Evolution-and-Scope-of-Business-Analytics.pptx
1.1. Evolution-and-Scope-of-Business-Analytics.pptx1.1. Evolution-and-Scope-of-Business-Analytics.pptx
1.1. Evolution-and-Scope-of-Business-Analytics.pptx
Jitendra Tomar
Stronger Together: Combining Data Quality and Governance for Confident AI & A...
Stronger Together: Combining Data Quality and Governance for Confident AI & A...Stronger Together: Combining Data Quality and Governance for Confident AI & A...
Stronger Together: Combining Data Quality and Governance for Confident AI & A...
Precisely
TrustArc Webinar - Building your DPIA/PIA Program: Best Practices & Tips
TrustArc Webinar - Building your DPIA/PIA Program: Best Practices & TipsTrustArc Webinar - Building your DPIA/PIA Program: Best Practices & Tips
TrustArc Webinar - Building your DPIA/PIA Program: Best Practices & Tips
TrustArc
World Information Architecture Day 2025 - UX at a Crossroads
World Information Architecture Day 2025 - UX at a CrossroadsWorld Information Architecture Day 2025 - UX at a Crossroads
World Information Architecture Day 2025 - UX at a Crossroads
Joshua Randall
Technology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptxTechnology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptx
kaylagaze
L01 Introduction to Nanoindentation - What is hardness
L01 Introduction to Nanoindentation - What is hardnessL01 Introduction to Nanoindentation - What is hardness
L01 Introduction to Nanoindentation - What is hardness
RostislavDaniel
Inside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar Patturaj
Inside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar PatturajInside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar Patturaj
Inside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar Patturaj
ScyllaDB
MIND Revenue Release Quarter 4 2024 - Finacial Presentation
MIND Revenue Release Quarter 4 2024 - Finacial PresentationMIND Revenue Release Quarter 4 2024 - Finacial Presentation
MIND Revenue Release Quarter 4 2024 - Finacial Presentation
MIND CTI
Backstage Software Templates for Java Developers
Backstage Software Templates for Java DevelopersBackstage Software Templates for Java Developers
Backstage Software Templates for Java Developers
Markus Eisele
Q4_TLE-7-Lesson-6-Week-6.pptx 4th quarter
Q4_TLE-7-Lesson-6-Week-6.pptx 4th quarterQ4_TLE-7-Lesson-6-Week-6.pptx 4th quarter
Q4_TLE-7-Lesson-6-Week-6.pptx 4th quarter
MariaBarbaraPaglinaw
Computational Photography: How Technology is Changing Way We Capture the World
Computational Photography: How Technology is Changing Way We Capture the WorldComputational Photography: How Technology is Changing Way We Capture the World
Computational Photography: How Technology is Changing Way We Capture the World
HusseinMalikMammadli
Field Device Management Market Report 2030 - TechSci Research
Field Device Management Market Report 2030 - TechSci ResearchField Device Management Market Report 2030 - TechSci Research
Field Device Management Market Report 2030 - TechSci Research
Vipin Mishra
Deno ...................................
Deno ...................................Deno ...................................
Deno ...................................
Robert MacLean
Technology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptxTechnology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptx
kaylagaze
Q4 2024 Earnings and Investor Presentation
Q4 2024 Earnings and Investor PresentationQ4 2024 Earnings and Investor Presentation
Q4 2024 Earnings and Investor Presentation
Dropbox
Early Adopter's Guide to AI Moderation (Preview)
Early Adopter's Guide to AI Moderation (Preview)Early Adopter's Guide to AI Moderation (Preview)
Early Adopter's Guide to AI Moderation (Preview)
nick896721
UiPath Automation Developer Associate Training Series 2025 - Session 1
UiPath Automation Developer Associate Training Series 2025 - Session 1UiPath Automation Developer Associate Training Series 2025 - Session 1
UiPath Automation Developer Associate Training Series 2025 - Session 1
DianaGray10
Revolutionizing-Government-Communication-The-OSWAN-Success-Story
Revolutionizing-Government-Communication-The-OSWAN-Success-StoryRevolutionizing-Government-Communication-The-OSWAN-Success-Story
Revolutionizing-Government-Communication-The-OSWAN-Success-Story
ssuser52ad5e
UiPath Document Understanding - Generative AI and Active learning capabilities
UiPath Document Understanding - Generative AI and Active learning capabilitiesUiPath Document Understanding - Generative AI and Active learning capabilities
UiPath Document Understanding - Generative AI and Active learning capabilities
DianaGray10
Transform Your Future with Front-End Development Training
Transform Your Future with Front-End Development TrainingTransform Your Future with Front-End Development Training
Transform Your Future with Front-End Development Training
Vtechlabs
1.1. Evolution-and-Scope-of-Business-Analytics.pptx
1.1. Evolution-and-Scope-of-Business-Analytics.pptx1.1. Evolution-and-Scope-of-Business-Analytics.pptx
1.1. Evolution-and-Scope-of-Business-Analytics.pptx
Jitendra Tomar
Stronger Together: Combining Data Quality and Governance for Confident AI & A...
Stronger Together: Combining Data Quality and Governance for Confident AI & A...Stronger Together: Combining Data Quality and Governance for Confident AI & A...
Stronger Together: Combining Data Quality and Governance for Confident AI & A...
Precisely
TrustArc Webinar - Building your DPIA/PIA Program: Best Practices & Tips
TrustArc Webinar - Building your DPIA/PIA Program: Best Practices & TipsTrustArc Webinar - Building your DPIA/PIA Program: Best Practices & Tips
TrustArc Webinar - Building your DPIA/PIA Program: Best Practices & Tips
TrustArc
World Information Architecture Day 2025 - UX at a Crossroads
World Information Architecture Day 2025 - UX at a CrossroadsWorld Information Architecture Day 2025 - UX at a Crossroads
World Information Architecture Day 2025 - UX at a Crossroads
Joshua Randall
Technology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptxTechnology use over time and its impact on consumers and businesses.pptx
Technology use over time and its impact on consumers and businesses.pptx
kaylagaze
L01 Introduction to Nanoindentation - What is hardness
L01 Introduction to Nanoindentation - What is hardnessL01 Introduction to Nanoindentation - What is hardness
L01 Introduction to Nanoindentation - What is hardness
RostislavDaniel
Inside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar Patturaj
Inside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar PatturajInside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar Patturaj
Inside Freshworks' Migration from Cassandra to ScyllaDB by Premkumar Patturaj
ScyllaDB
MIND Revenue Release Quarter 4 2024 - Finacial Presentation
MIND Revenue Release Quarter 4 2024 - Finacial PresentationMIND Revenue Release Quarter 4 2024 - Finacial Presentation
MIND Revenue Release Quarter 4 2024 - Finacial Presentation
MIND CTI
Backstage Software Templates for Java Developers
Backstage Software Templates for Java DevelopersBackstage Software Templates for Java Developers
Backstage Software Templates for Java Developers
Markus Eisele
Q4_TLE-7-Lesson-6-Week-6.pptx 4th quarter
Q4_TLE-7-Lesson-6-Week-6.pptx 4th quarterQ4_TLE-7-Lesson-6-Week-6.pptx 4th quarter
Q4_TLE-7-Lesson-6-Week-6.pptx 4th quarter
MariaBarbaraPaglinaw
Computational Photography: How Technology is Changing Way We Capture the World
Computational Photography: How Technology is Changing Way We Capture the WorldComputational Photography: How Technology is Changing Way We Capture the World
Computational Photography: How Technology is Changing Way We Capture the World
HusseinMalikMammadli
Field Device Management Market Report 2030 - TechSci Research
Field Device Management Market Report 2030 - TechSci ResearchField Device Management Market Report 2030 - TechSci Research
Field Device Management Market Report 2030 - TechSci Research
Vipin Mishra

Esusm power point