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Etude house
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This document outlines marketing strategies to build a partnership between cosmetics brand Etude House and UK magazine Stylist. It introduces Etude House, which targets young women, and Stylist, which targets professional females aged 20-40. Three strategies are proposed: offering Etude House samples in Stylist, holding giveaways of Etude House products, and featuring a celebrity like Ariana Grande promoting the brand. A business plan suggests Etude House expand internationally and Stylist widen distribution, which could help expose more potential customers to Etude House through Stylist's promotion.
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Luna Ortiz, jefe de ventas de ETUDE HOUSE, envi坦 cartas a varios gerentes y jefes de empresas como Colgate, P&G, xito y Jumbo para invitarlos a participar en el lanzamiento de su nueva crema facial BB Cream y establecer una buena relaci坦n de negocios.
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This document provides an international marketing plan for Laneige, a Korean cosmetic company. It includes an analysis of Laneige as a company, focusing on its brand image, human resource management emphasizing team-oriented growth, and corporate social responsibility. An organizational analysis examines Laneige's internal structure, target markets, product categories, and international involvement. A SWOT analysis and industry analysis are also provided. The plan evaluates potential European country markets based on various criteria and recommends Germany as the best market for Laneige's expansion based on its analysis of the German market.THEFACESHOP
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M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.Marketing Plan MAC Cosmetics (New Product Development)
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The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.Marketing Plan (Facial Care Clinic)
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The document provides details about the establishment of a new skin care clinic called FACE 2 FACE SKIN CARE CLINIC (F2F). It was established by recent business graduates to provide skin care services and treatments. The summary analyzes F2F's marketing plan which includes segmenting customers aged 18-65, positioning itself as a budget-friendly yet high quality clinic, and implementing promotional strategies like discounts and banners. It also outlines F2F's financial projections, with anticipated sales increasing from PHP3.5M in year 1 to PHP43M in year 5 as brand awareness grows.More Related Content
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Etude house
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油
This document outlines marketing strategies to build a partnership between cosmetics brand Etude House and UK magazine Stylist. It introduces Etude House, which targets young women, and Stylist, which targets professional females aged 20-40. Three strategies are proposed: offering Etude House samples in Stylist, holding giveaways of Etude House products, and featuring a celebrity like Ariana Grande promoting the brand. A business plan suggests Etude House expand internationally and Stylist widen distribution, which could help expose more potential customers to Etude House through Stylist's promotion.Etude houselittletsuki15
油
Luna Ortiz, jefe de ventas de ETUDE HOUSE, envi坦 cartas a varios gerentes y jefes de empresas como Colgate, P&G, xito y Jumbo para invitarlos a participar en el lanzamiento de su nueva crema facial BB Cream y establecer una buena relaci坦n de negocios.VSDE Etude_e_reputation & suivi des avis clientsChristophe Marnat
油
Comment suivre son e-r辿putation et les avis de ses clients.International Marketing Plan- Laneige
International Marketing Plan- LaneigeLysette Guambo
油
This document provides an international marketing plan for Laneige, a Korean cosmetic company. It includes an analysis of Laneige as a company, focusing on its brand image, human resource management emphasizing team-oriented growth, and corporate social responsibility. An organizational analysis examines Laneige's internal structure, target markets, product categories, and international involvement. A SWOT analysis and industry analysis are also provided. The plan evaluates potential European country markets based on various criteria and recommends Germany as the best market for Laneige's expansion based on its analysis of the German market.THEFACESHOP
THEFACESHOPKarmaine Tan
油
The Face Shop is a Korean cosmetics brand that started in 2003. It is now the third largest cosmetics company in Korea, operating over 800 shops domestically and 318 outlets internationally. The Face Shop positions itself as a natural cosmetics brand inspired by nature, using over 600 botanical extracts. It offers a variety of affordable skin, makeup, hair and body care products, as well as men's lines, to appeal to a wide consumer base. The target consumer persona is women aged 16-35 interested in Korean culture and beauty.Benefit Cosmetics - Content Analysis
Benefit Cosmetics - Content AnalysisRegina Garcia
油
Benefit Cosmetic has its act together when it comes to content. In Frank Marquardts Digital Strategy class, we were tasked with performing a content analysis for the brand to become familiar with the process. I focused on the brands presence and engagement on social media, their cross-platform executions, and primary messaging. Heres a summary of what I picked up in the colorful sea of Benefit Cosmetic content.Benefit Cosmetics - Sample Market Research Project
Benefit Cosmetics - Sample Market Research ProjectRamanAtwal
油
Benefit Cosmetics - Sample Market Research Project done in 2011 at California State University East Bay. Mac Powerpoint
Mac Powerpointfanninm
油
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.Marketing Plan MAC Cosmetics (New Product Development)
Marketing Plan MAC Cosmetics (New Product Development)siobhan_jones
油
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.Marketing Plan (Facial Care Clinic)
Marketing Plan (Facial Care Clinic)Princess Morales
油
The document provides details about the establishment of a new skin care clinic called FACE 2 FACE SKIN CARE CLINIC (F2F). It was established by recent business graduates to provide skin care services and treatments. The summary analyzes F2F's marketing plan which includes segmenting customers aged 18-65, positioning itself as a budget-friendly yet high quality clinic, and implementing promotional strategies like discounts and banners. It also outlines F2F's financial projections, with anticipated sales increasing from PHP3.5M in year 1 to PHP43M in year 5 as brand awareness grows.Etude house
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