The document discusses a proposed social advertisement campaign in Lithuania aimed at promoting European values. The campaign would emphasize Lithuania's political, economic and social identity with Europe, encourage Lithuanians to overcome barriers and embrace new opportunities from EU membership, and boost pride in Lithuania's contributions to the EU. The target group are rural Lithuanians over 50 who are less active in elections. The proposed slogan is "Europe is Lithuania. Lithuania is Europe." A concept involves depicting a weathervane created by a Lithuanian farmer incorporating symbols of Lithuania and Europe to represent how the two are interconnected.