The document discusses how three marketing assets - a film trailer, magazine cover, and movie poster - were designed to link together while maintaining the horror genre. Dark colors like red, black, and white were used consistently across all pieces. Other linking elements included a tagline ("What's out there"), similar website designs, and matching font/layout for the film title. Though the assets showcase different aspects of the film, they clearly connect through adherence to genre conventions and a cohesive visual brand. Minor suggestions are made to intensify the poster image and add more dialogue/jump scares to the trailer.