The document discusses the relationship between a magazine advertisement, digipak, and music video for an artist. Key points: - The magazine ad and inside cover of the digipak use the same image of the artist to create recognition. - A common green theme and natural imagery are used throughout the products to tie them together and match the music video's outdoor, natural scenes. - Shots from the music video continue the natural theme, relating them to the digipak and ad. This consistency creates a brand identity for the up-and-coming artist.