The group researched psychological thriller films and found that Warner Brothers was a common major distributor. Warner Brothers had distributed successful psychological thrillers like The Orphan and Copycat. The group decided Warner Brothers would be the best choice to distribute their film because films they distributed had large budgets and earned close to double their budgets. A large budget would allow for better production quality and marketing. Warner Brothers' experience distributing similar films would also help the group make a memorable and effective film. Choosing a major well-known distributor like Warner Brothers would help publicize and promote the film, increasing the chances of success and profit.