My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products aim to keep the audience informed about the latest music news. The intended audience spends much of its limited money on concerts and music festivals. Members are usually students or working full-time but with little leftover income. They live with family or in rented flats. Key interests include vinyl records, festivals, concerts, visiting Camden on weekends, discovering new bands, drinking beer on weekends with music, and playing instruments or singing with friends. The