The document summarizes discussions from the 2010 Aviation Management Conference on trends affecting passenger travel. Key topics included: millennials' influence as the largest generation and heavy users of social media; lessons from package delivery services that track each item; the growing role of social media in aviation for customer engagement and complaints; new technologies like smartphones that give passengers constant connectivity; and the potential for a more customized travel experience if airlines can track passengers individually through their journey. The conference questioned how airlines can best cater to passengers and treat each as a "VIP."