Example Rebranding Exercise
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The document contains advertisements from different companies promoting finding a job you love by having the jobs look for you or starting to love your current job. The companies include Esquire, Startup, Blogger, Warm & Sunny, and Brooklyn. Each advertisement features the company name and a variation of the tagline "Love your job" or "Where jobs look for you".
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2) UTI Bank rebranded to Axis Bank to remove brand confusion and have its own identity independent of shareholders. It saw a rise in new customers after the name change.
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A look at the 10 commandments for successful rebranding, plus the Golden Rule, shared by the RebrandingXperts team at Dixon|James Communications (rebrandingxperts.com). At Dixon|James, we believe rebranding is the deliberate and systematic process of creating an inspired, forward-facing organization ready to grasp opportunity through the alignment and dynamic portrayal of your unique differentiators to stakeholders. Rebranding is resetting your core promise to customers, the reason you exist, your brand essence. It is your chance to embrace the future, not just bring your organization into the present day.
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This document outlines strategies for creating engaging online content, emphasizing the importance of captivating headlines and visuals to increase shares and virality. It highlights the necessity of generating multiple headline options and testing different approaches to find what resonates with audiences. The authors share insights and tips from their experiences at Upworthy to help improve content visibility and engagement.What 33 Successful Entrepreneurs Learned From Failure
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Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.The History of SEO
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The document outlines strategies for breaking into the marketing industry, highlighting the importance of networking, sending personalized emails, and promoting oneself through affiliate marketing. It emphasizes that marketing is essential for business growth, and provides actionable tips such as attending events, improving job applications, and leveraging personal marketing efforts. Additionally, it discusses necessary marketing skills and the potential salary growth for inbound marketers in the future.The What If Technique presented by Motivate Design
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The document discusses the 'What If' technique by Motivate Design, aimed at fostering innovation and disruptively thinking within organizations. It outlines a step-by-step method for brainstorming and developing new ideas, encouraging teams to identify stagnant areas and generate unexpected solutions. Several examples are provided, including innovative concepts for laundromats, showcasing the potential for transformative design thinking.Displaying Data
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The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.More from Tim Peters, MBA (8)
Example of Analyst Coverage
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Voice of the Student ReportTim Peters, MBA
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The document is a report from IntelliResponse that analyzes questions asked by students at higher education institutions to identify key trends. It finds that students primarily ask questions online related to academics, administration, financial aid, and IT help. Prospective students ask about programs, costs, requirements and the application process. Current students ask mostly about administrative issues. Those concerned with financial aid ask about costs, application processes and available aid. IT questions focus on passwords, login issues, and accessing portals and software. The report concludes institutions should provide accurate self-serve information and virtual agents to improve the online student experience.Virtual Agent vs. Site Search
Virtual Agent vs. Site SearchTim Peters, MBA
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The document compares traditional site search to virtual agents for delivering online self-service. It notes that while site search was initially seen as a practical solution, it has many flaws for delivering answers to customer questions. In contrast, virtual agents are designed to understand user intent and context to provide a single, accurate approved answer to customer questions. Virtual agents also allow for better control of approved corporate content and provide an enhanced user experience over traditional site search.IntelliResponse White Paper Customer Experience and Financial Services
IntelliResponse White Paper Customer Experience and Financial ServicesTim Peters, MBA
油
Financial services firms must offer customers more communication channels, options, and faster responses to attract and retain customers. As customers increasingly use websites for banking, insurance, and other financial services, firms must provide exceptional customer service across channels, from websites to mobile. However, many financial institution websites are poorly designed, making it difficult for customers to find information. To improve the customer experience, firms should identify customer goals, equip them with quick answers through self-service, and connect them seamlessly to assisted channels when needed. This will allow firms to better serve customers through their preferred channels.6 Reasons Why Web Self Service Makes A More Responsive Institution
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The document discusses how web self-service technologies can help educational institutions operate more efficiently by reducing administrative costs and improving the student experience. It provides 6 reasons why schools are adopting these technologies, including that today's students expect quick answers online and won't tolerate inefficient websites. Advanced self-service tools like chatbots and answer agents can replace phone support at a fraction of the cost while providing a better experience. The document also lists 5 schools that have successfully implemented these technologies, such as Penn State University and Harvard Extension School.SICK: New Google Consumer Survey on the State of Health Insurance in America
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The document summarizes key findings from a 2015 survey of 1,004 Americans about their preferences and expectations when interacting with health insurance companies. The survey found that customers highly value strong customer service and prefer to access information through websites. However, less than one-third of customers find their health insurer's website easy to use. The survey also found that customers are likely to switch providers due to a poor customer service experience. The document argues that health insurers should invest in virtual agent technology to improve the online customer experience.News Headlines April 28, 2014
News Headlines April 28, 2014Tim Peters, MBA
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Today's News Headlines for Business, Sports, Entertainment, Health, World News, and Technology.
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This document provides a summary of headlines from various news sources across multiple topics. The headlines cover international news about tensions between Russia/Ukraine and Israel/Palestine, domestic news on GM and Microsoft earnings, and technology news including changes to net neutrality rules and Google Plus leadership. Entertainment headlines address a Broadway opening and casting news for the Batman vs. Superman movie. Health headlines focus on FDA approvals of new tobacco oversight and an HPV test.Ad
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As cloud environments become increasingly sophisticated, visibility into usage and cost is no longer sufficient. Today's teams must transition from being reactive observers to having confident, knowledgeable action. This presentation delves into how companies can turn dispersed insights into decisions that avoid surprises and foster accountability.
From Visibility to Action: How Modern Cloud Teams Regain Control takes you through the changing requirements of cloud-native organizations: from creating a single pane of costs to eliminating alert fatigue, applying guardrails, and folding cost visibility directly into DevOps pipelines.
You will learn here how to:
- Get past visibility into actionable control in multi-cloud and K8s
- Solve visibility fatigue using prioritized contextual information
- Move the cost responsibility left into the engineering process
Regain clarity in a fragmented cloud landscape
Whether youre a startup scaling fast or an enterprise navigating complexity, this will help your team turn cloud data into decisions and bills into predictable outcomes. Power of the Many Masterclasses - 2nd draft .pptx
Power of the Many Masterclasses - 2nd draft .pptxAlexBausch2
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Masterclass on digitalisation of Energy SystemsEnterprise Architecture Professional Journal Vol IX June 2025.pdf
Enterprise Architecture Professional Journal Vol IX June 2025.pdfDarryl_Carr
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Volume IX of the Enterprise Architecture Professional Journal on EAPJ.org, released June 2025.
It features:
- A welcome from the EAPJ Editor, Darryl Carr.
- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
We hope you enjoy the latest publication, with insights into the world of Enterprise Architecture.Paul Turovsky - A Key Contributor
Paul Turovsky - A Key ContributorPaul Turovsky
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Paul Turovsky is a manager for Foursquare Realty Investments. He graduated from Ave Maria School of Law in 2013 and received his undergraduate degree from Baruch College. Mr. Turovsky has founded multiple real estate firms to serve various functions. Ad
Example Rebranding Exercise
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