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EXPLORATORY RESEARCH DESIGN
- 1. UNIVERSITY SCHOOL OF MANGEMENT TOPIC EXPLORATORY RESEARCH DESIGN SUBMITTED TO DR. NARESH (Asst. Professor) SUBMITTED BY MEGHNA GOEL 82 ANCHAL GOYAL 86
- 2. CONTENT RESEARCH DESIGN TYPES OF RESEARCH DESIGN EXPLORATORY RESEARCH EXPLORATORY RESEARCH DESIGN CHRACTERSTICS OF EXPLORATORY RESEARCH DESIGN APPLICABILITY OF EXPLORATORY RESEARCH DESIGN CLASSIFICATION OF EXPLORATORY RESEARCH DESIGN METHODS IN CONTEXT OF EXPLORATORY RESEARCH DESIGN
- 3. RESEARCH DESIGN A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. In simple words it is the general plan of how you will go about your research.
- 4. Types of Research Design
- 5. Exploratory Research Exploratory research is often conducted because a problem has not been clearly defined as yet, or its real scope is as yet unclear.
- 6. EXPLORATORY RESEARCH DESIGN Exploratory research design is chosen to gain background information and to define the terms of the research problem. This is used to clarify research problems and hypotheses and to establish research priorities. It helps organizations to formulate their problems clearly.
- 7. CHARACTERISTICS OF EXPLORATORY RESEARCH DESIGN Sample Size : Small sample and large sample Degree of structure : Flexible and unstructured Cost : low cost / medium Purpose and objective : Discovery of new ideas , development of hypothesis Awareness of problem : Minimal awareness
- 8. APPLICABILITY OF EXPLORATORY RESEARCH DESIGN Look at how ER is used in business. For instance, let's say you own a bakery called The Cupcake King. If you wanted to improve your sales, but weren't sure where to start, you might employ ER to find out the areas of your business that need improvement.
- 9. APPLICABILITY OF EXPLORATORY RESEARCH DESIGN QUALITATIVE SECONDARY
- 10. Qualitative Research Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research
- 13. Methods in Context of Research Design Literature Review Experience Survey Analysis of insight stimulating cases
- 14. LITERATURE REVIEW This refers to referring to a literature to develop a new hypothesis. The literature referred are trade journals, professional journals, market research finding publications, statistical publications etc. Suppose a problem is Why are sales down? This can quickly be analyzed with the help of published data which should indicate whether the problem is an industry problem or a firm problem.
- 15. Three possibilities exist to formulate the hypothesis. The companys market share has declined but industrys figures are normal. The industry is declining and hence the companys market share is also declining. The industrys share is going up but the companys share is declining. If we accept the situation that our companys sales are down despite the market showing an upward trend, then we need to analyse the marketing mix variables.
- 16. EXPERIENCE SURVEY In experience surveys, it is desirable to talk to persons who are well informed in the area being investigated. These people may be company executives or persons outside the organization. Here, no questionnaire is required. A publisher might want to find out the reason for poor circulation of newspaper introduced recently. He might meet (a) Newspaper sellers (b) Public reading room (c) General public (d) Business community; etc. These are experienced persons whose knowledge researcher can use.
- 17. ANALYSIS OF INSIGHT STIMULATING CASES In this method of Exploratory Research, some units are analyzed; each unit is called Case. Study of relationships between different factors of each case is more important and not the number.