Fa102a assignment two slides pdf

Jul 5, 20200 likes115 views

1) The document discusses the naming process for a new brand called ConcertConnect that will allow people to experience concerts via connectivity. 2) Several potential names were considered that incorporated words from the original post like connectivity, networks, and communications. 3) The final name chosen was ConcertConnect because the first three letters matched between Concert and Connect, and Concert sounded more appropriate when alphabetizing the options.

Experience Concerts via Connectivity Sara Schonmann
Assignment Two, Branding
Naming Process
Selected words from original post:
• Connectivity
• Networks
• Communications
• Tele-
Name possibilities
• ConnectingCrowds
• Networking Concerts
• Connecting Concerts
• ConcertConnect

Experience Concerts via Connectivity Sara Schonmann
Final Product/Service Name
• ConcertConnect
• I decided to choose the words Connect (shortened connectivity) and
Concert because the first three letters were the same. I chose Concert
first due to alphabetizing Concert before Connect and because it
sounded more appropriate.
Assignment Two, Branding

The document summarizes the design choices for an album back cover. It discusses positioning the track listing at an angle rather than straight to make it look more interesting. It also notes that empty space on the image allows adding the track listing, and the scenery connects to the music video location. Industry standard information like the label logo, copyright, and barcode are included at the bottom for professionalism.

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The document discusses Sara Schonmann's assignments for researching webpages and wireframes related to experiencing concerts via connectivity. It lists URLs for HP, Comcast, Live Nation, and Ticketmaster homepages for layout research. It also lists potential taglines from Disney, Spotify, and Visa and provides links to InVision prototypes of a homepage and lower level page visual design for an experience concerts app.

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Fa102a assignment two slides pdf

1. Experience Concerts via Connectivity Sara Schonmann Source for Brand Character Words Assignment Two, Branding • Country music artist, Luke Combs http://ezproxy.hofstra.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&Auth Type=cookie,ip,url&db=edsgao&AN=edsgcl.588654892&site=eds-live

2. Experience Concerts via Connectivity Sara Schonmann Assignment Two, Branding Naming Process Selected words from original post: • Connectivity • Networks • Communications • Tele- Name possibilities • ConnectingCrowds • Networking Concerts • Connecting Concerts • ConcertConnect

3. Experience Concerts via Connectivity Sara Schonmann Final Product/Service Name • ConcertConnect • I decided to choose the words Connect (shortened connectivity) and Concert because the first three letters were the same. I chose Concert first due to alphabetizing Concert before Connect and because it sounded more appropriate. Assignment Two, Branding

4. Experience Concerts via Connectivity Sara Schonmann Brand Character Diagram Sketches(s) Assignment Two, Branding

5. Experience Concerts via Connectivity Sara Schonmann Assignment Two, Branding Tone Proud Truth Sound Shining Language Dancin’ Singalong Marquee Stage Purpose Crowds Band Shows Tickets ConcertConnect Persona Honest Dreamer Friend Loud Brand Character Diagram

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Fa102a assignment two slides pdf

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