CAFNR Communications Brown Bag session on Facebook

Aug 18, 2010Download as PPTX, PDF0 likes578 views

This document provides an overview of using Facebook for organizational outreach. It discusses the differences between individual profiles and business pages, how to set goals and measure success, content suggestions, and tips for administration and long-term planning of a Facebook page. The presentation aims to help audiences understand best practices for creating and maintaining an active Facebook presence.

Welcome!Brown Bag Session on FacebookGenevieve HowardCAFNR CommunicationsAugust 18, 2010

What we will talk about todayAn overview of Facebook.The people involved with your page. How to create a new page. Content suggestions. Your communications plan.

What is Facebook?23% of time on Internet spent on social networking. Online games 10% and E-mail 8%Facebook: 500 million active members.

Average user creates 90 pieces of content ea. month.

More than 30 billion pieces of content (links, news stories, blog posts, notes, photos, etc.) shared each month.The average Facebook user is connected to 60 pages, groups and events.People that access Facebook via mobile are twice as active than non-mobile users.Sources: Nielsen Co., Facebook

Ask yourself, why?Why use Facebook? Facebook is a good choice if you are ready for a long-term commitment and can continually provide fresh content.Types of content you might haveEvents and photos from eventsNews and blog postsResearch resultsCompetition resultsTrivia questions

It’s free, right?There is no cost with starting a page.Consider the cost of time needed to create content and monitor the page.

What are your goals and objectives?How do you measure success?Decide what you want out of it before you get into it.ExampleGOAL: Increased online visibilityOBJECTIVE: X number of fansOBJECTIVE: X number of monthly active users

Who will be your Facebookadmins?AdminsSecurity: Monitor your page Creation: Post status updates and new linksResponding: Research and answer questionsThink of your admin as your public spokesperson. Your Facebook admins will be the voice of your department/group. Who will be your Facebook fans?Who is your audience?What do you want to talk about with them?Your content will depend on your audience. What do they care about?

How will you promote your page?Website?  You can also drive traffic from Facebook to your site. Use analytics to see the results.E-mail?Advertising?Print pieces?Word of mouth?

CAFNR Communications Brown Bag session on Facebook

How frequently should I feed my page?Remember, this is a relationship. Be real.Keep it active but don’t overwhelm them.Avoid the HIDE button!Use Facebook as an extension of the communications you already provide.Find the best times to post based on your audience.

What about negative comments?If it’s a valid complaint, respond with acknowledgement and an alternative.Know your posting policy!This demonstrates the value of your page admins.

Long-term PlanningWeekly Facebook Update E-mailMonthly active usersHow many people like somethingWall posts and commentsVisitsChoose a regular assessment time.

Mark Zuckerberg added 750 million active users to Facebook and 50% of active users log on once a day. People now spend over 700 billion minutes per month on Facebook. Businesses can use Facebook to promote communities, pages, events and products. Targeted Facebook ads allow businesses to reach specific demographics and have resulted in increased sales and higher conversion rates for some companies. Facebook engagement helps companies respond quickly to issues and influences public perception.

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CAFNR Communications Brown Bag session on Facebook

1. Welcome!Brown Bag Session on FacebookGenevieve HowardCAFNR CommunicationsAugust 18, 2010

2. How not to do Facebook

3. What we will talk about todayAn overview of Facebook.The people involved with your page. How to create a new page. Content suggestions. Your communications plan.

4. What is Facebook?23% of time on Internet spent on social networking. Online games 10% and E-mail 8%Facebook: 500 million active members.

5. Average user creates 90 pieces of content ea. month.

6. More than 30 billion pieces of content (links, news stories, blog posts, notes, photos, etc.) shared each month.The average Facebook user is connected to 60 pages, groups and events.People that access Facebook via mobile are twice as active than non-mobile users.Sources: Nielsen Co., Facebook

7. Facebook Profile vs. PageIndividual profiles represent real people and are limited to a certain number of friends. Business pages are an online presence for a group or celebrity and can have unlimited fans.

8. Ask yourself, why?Why use Facebook? Facebook is a good choice if you are ready for a long-term commitment and can continually provide fresh content.Types of content you might haveEvents and photos from eventsNews and blog postsResearch resultsCompetition resultsTrivia questions

9. It’s free, right?There is no cost with starting a page.Consider the cost of time needed to create content and monitor the page.

10. What are your goals and objectives?How do you measure success?Decide what you want out of it before you get into it.ExampleGOAL: Increased online visibilityOBJECTIVE: X number of fansOBJECTIVE: X number of monthly active users

11. Will a Facebook presence be supported?

12. Who will be your Facebookadmins?AdminsSecurity: Monitor your page Creation: Post status updates and new linksResponding: Research and answer questionsThink of your admin as your public spokesperson. Your Facebook admins will be the voice of your department/group. Who will be your Facebook fans?Who is your audience?What do you want to talk about with them?Your content will depend on your audience. What do they care about?

13. How will you promote your page?Website?  You can also drive traffic from Facebook to your site. Use analytics to see the results.E-mail?Advertising?Print pieces?Word of mouth?

14. Creating a new page

16. Profile image can be up to 200 x 470 px

21. How frequently should I feed my page?Remember, this is a relationship. Be real.Keep it active but don’t overwhelm them.Avoid the HIDE button!Use Facebook as an extension of the communications you already provide.Find the best times to post based on your audience.

22. What about negative comments?If it’s a valid complaint, respond with acknowledgement and an alternative.Know your posting policy!This demonstrates the value of your page admins.

23. Long-term PlanningWeekly Facebook Update E-mailMonthly active usersHow many people like somethingWall posts and commentsVisitsChoose a regular assessment time.

24. ExamplesCAFNRMizzouTexas TechOSU Alumni

25. Thank you!Questions?Genevieve Howard howardg@missouri.eduJoin the CAFNR LinkedIn group http://linkd.in/avOE44Be our fan on Facebook http://bit.ly/bSCgt8Follow us @cafnr

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CAFNR Communications Brown Bag session on Facebook

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