Facebook Advertising and Reputation Management

Nov 8, 2007Download as PPT, PDF0 likes293 views

Facebook marketing opportunities presented alongside real data. Focus is on advertising through Facebooks Ads with some reputation management thrown in. View this to learn how you can advertise and what you'll get from it.

Facebook Marketing Opportunities Publicité et gestion de réputation Advertising and Reputation Management Une présentation de Gabriel Goldenberg et SEO ROI

Publicité - Advertising Auto-Service – Self-Serve Origines: Flyers Basic et Flyers Pro Flyers Basic was sold using a Cost-Per-Thousand model: CPM. The price was $2.50/M Flyers Pro vendu au clic: CPC. 4 – 5 sous/click. Awful click-through rate on Flyers.

Publicité - Advertising Auto-Service – Self-Serve 0.19 0.04 0.082 6,120 5 Oct 08 Make extra $. 0.31 0.08 0.091 4,384 4 Oct 30 Want extra $? Total Spent CPC ($) CTR (%) Views Clicks Since Name

6/11/7: Facebook to World: Check Out Our New Ad Platform! “ Flyers Pro is no longer available for purchasing ads on Facebook. Self-service, deeply targeted ads are now available through Facebook Ads. You can still access any ad campaigns created before November 7, 2007, from this page. To see Facebook's new, integrated, self-service solution, check out Facebook Ads . ” 7/11/7: Gab to Facebook : Doh!

Facebook’s Challenge: Overcoming Blindness

Publicité Facebook v.2 SocialAds: Choix d’apparaître dans la section nouvelles ou bien dans la place des publicités Pubs liées aux “nouvelles” Mélange éditorial douteux : “Spam” dixit Valleywag Même système pour créer les pubs qu’au temps des Flyers CPM dépendant de la vente aux enchères: min. $0.15/M

Facebook Advertising v.2b Facebook Beacon and Social Ads Beacon bakes cookies, Insert code, send “action stories” to Facebook Action  Sent to News  Opt-out Option  Sign-in  2 nd Opt-out Option Demographic targeting: Think outside the book with SocialAds publishers

Gestion de Réputation C’est le contrôle du message publicitaire / discussion de la marque en ligne Référencement copieux (.com, .ca, mon_fils_samuse.site.com etc.) Possibilités de se servir des efforts de référencement d’autrui: LinkedIn, Wikipedia, Blogues et … Facebook! Groupe centré sur la marque

This document discusses different types of Facebook ads and how to measure their success. There are two types for driving people to a Facebook page: "Get more likes" and "Promoted posts." Another type called "Direct Response" drives people to an external website. Pay-per-click (PPC) ads allow choosing the price paid per click. Success is measured by comparing cost per connection to determine the most successful campaigns.

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Facebook Advertising and Reputation Management

1. Facebook Marketing Opportunities Publicité et gestion de réputation Advertising and Reputation Management Une présentation de Gabriel Goldenberg et SEO ROI

2. Publicité - Advertising Auto-Service – Self-Serve Origines: Flyers Basic et Flyers Pro Flyers Basic was sold using a Cost-Per-Thousand model: CPM. The price was $2.50/M Flyers Pro vendu au clic: CPC. 4 – 5 sous/click. Awful click-through rate on Flyers.

3. Publicité - Advertising Auto-Service – Self-Serve 0.19 0.04 0.082 6,120 5 Oct 08 Make extra $. 0.31 0.08 0.091 4,384 4 Oct 30 Want extra $? Total Spent CPC ($) CTR (%) Views Clicks Since Name

4. 6/11/7: Facebook to World: Check Out Our New Ad Platform! “ Flyers Pro is no longer available for purchasing ads on Facebook. Self-service, deeply targeted ads are now available through Facebook Ads. You can still access any ad campaigns created before November 7, 2007, from this page. To see Facebook's new, integrated, self-service solution, check out Facebook Ads . ” 7/11/7: Gab to Facebook : Doh!

5. Facebook’s Challenge: Overcoming Blindness

6. Publicité Facebook v.2 SocialAds: Choix d’apparaître dans la section nouvelles ou bien dans la place des publicités Pubs liées aux “nouvelles” Mélange éditorial douteux : “Spam” dixit Valleywag Même système pour créer les pubs qu’au temps des Flyers CPM dépendant de la vente aux enchères: min. $0.15/M

7. Facebook Advertising v.2b Facebook Beacon and Social Ads Beacon bakes cookies, Insert code, send “action stories” to Facebook Action  Sent to News  Opt-out Option  Sign-in  2 nd Opt-out Option Demographic targeting: Think outside the book with SocialAds publishers

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11. Free or ‘Free Hundred K?

12. Gestion de Réputation C’est le contrôle du message publicitaire / discussion de la marque en ligne Référencement copieux (.com, .ca, mon_fils_samuse.site.com etc.) Possibilités de se servir des efforts de référencement d’autrui: LinkedIn, Wikipedia, Blogues et … Facebook! Groupe centré sur la marque

13. Reputation Management Facebook profiles now indexable by the search engines Two possibilities: Profile Pages Brand oriented groups (Sponsored or not) Sponsored groups mix evangelists with researchers

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Facebook Advertising and Reputation Management

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