Facebook Presentation: Groups and more
1 like1,602 views
Facebook can be an important tool for businesses. The document provides tips on using Facebook, including filling out your business profile completely, connecting with relevant groups, regularly posting high-quality content at optimal times, and responding to followers to build engagement. Key metrics show over 1.7 billion monthly Facebook users and most are on mobile, demonstrating the platform's widespread reach. The document outlines best practices for page setup, networking, posting, and audience engagement.
More Related Content
What's hot (20)
Similar to Facebook Presentation: Groups and more (20)
Recently uploaded (11)
Facebook Presentation: Groups and more
- 1. Facebook for your Business Shannon Hayes + Corinne Shanahan Adopt A Business Interns
- 2. Agenda Part 1: FaceBasics Part 2: Building Your Network Part 3: Posting--From Start to Finish Part 4: What Not to Do Part 5: Responding to Followers Terms to know: FB = Facebook Touchpoint = any point of contact between a buyer and seller
- 3. FaceBasics I. FB stats + importance II. FB demographics III. Filling in your FB info IV. Profile + cover photos V. Username
- 4. Stats to Consider Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs) which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16) There are 1.57 billion mobile active users (Mobile Facebook MAU) as of June 2016 (Source: Facebook as of 7/27/16) an increase of 20 percent year-over-year. 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012) 16 Million local business pages have been created as of May 2013, which is a 100 percent increase from 8 million in June 2012. (Source: Facebook)
- 5. Key Points: More women than men Wide range of income and education Primarily suburban Skewed younger but especially strong with older women High usage all around FB User Demographics (2015)
- 6. Importance of Your Facebook Information For this section it is crucial to make sure that the information provided is up to date, accurate, and relevant. Small information icons will appear next to Products and Company overview. Company milestones are also good to include! About Section: -Business Info -Contact Info -Our Story
- 7. Profile + Cover Photo Add a recognizable profile picture (i.e. logo, storefront, NOT your selfie or a product photo) Choose an engaging cover photo (can be more creative here) These photos are an important visual touchpoint Change in format from older Facebook version How to change Example A: generic cover photo Example B: specific cover photo
- 8. Create a Fitting Username Your default FB URL will look something like this: You want it to look like this: 3 steps to create your own username: This will appear both in your URL and throughout your page! Be thoughtful when choosing a name.
- 9. Building your Network I. Connecting with competitors, related organizations, + community groups II. Sharing your page
- 10. Creating network connections Joining Facebook groups provides visibility and networking. Groups are more visible because people who belong to the group get notifications about new posts, which tends to keep discussion going. *Disclaimer: You have to join as your personal Facebook profile- your page cannot join a group. Before you Join! When youre looking at a new group, read the About section to see the mission of the group. This will give you a feel for whether its right for you. You may also find that the group restricts membership based on certain qualifications. Focusing on 10-20 would be ideal to figure out which ones youll be active in regularly and have the highest impact. If you join a group and feel that it isnt for you, dont feel bad if you leave right away!
- 11. Finding Groups Here are some ways in finding groups: 1. Results Page 2. Default View Discover Groups
- 12. Share Share Share! Sharing is an important action to take while running your page! Your News Feed includes status updates, photos, videos, links, app activity and likes from people, pages and groups that you follow on Facebook. You can share these posts to your page for your followers to see. How to share
- 13. Posting--From Start to Finish I. Drafting what + when II. Boosting basics III. Insights + trends
- 14. What + When What to post: The Golden Post: 1-3 lines of copy 2 hashtags (general + specific) Possibly a link 1 clear and related photo Disclaimer: One size does not fit all The best posts *tell a story* When to post: Weekdays 1-4PM and 7-7:30PM Before and after 8AM/PM Can schedule your posts for these times! Highest traffic occurs mid-week between 1 to 3pm On Thursdays and Fridays, engagement is 18% higher
- 16. Boosting Basics Boosting involves paying a specific amount of money so more users will see your post (Usually costs $5-20) Boost only the best Benefits: more people reached, can boost to specific audiences (segment based on location, age, sex, etc.), low cost + risk Drawbacks: doesnt last forever, doesnt guarantee action from viewers, hard to pinpoint a good segment
- 17. Post Insights Check important statistics on your posts: # of people reached Engagement levels Use to compare success of different posts/posts over time! Find your insights
- 19. What NOT to Do I. Dont be that guy.
- 20. Donts Dont post too frequently or infrequently Your fans actively choose to follow you, dont spam them with posts or leave them wondering if your business still exists Dont post with grammatical errors Please please please proofread your posts (we can help!) Dont post blurry or irrelevant pictures Social media is one of many touchpoints and it should positively reflect your brand Dont leave your followers hanging You should respond to comments, reviews, etc. from your followers when fitting, especially if they are negative
- 21. Responding to Followers I. Things to consider
- 25. Take aways: Social media takes work, but has rewarding benefits Use what Facebook gives you Follow the pros Dont stop learning