Twitter Contest Case Study
Download as PPT, PDF0 likes581 views
The document outlines the goals and results of a social media campaign in India to create awareness of a brand and increase visibility. The campaign used the hashtag #FamilyLove around International Family Day to celebrate family and engage key influencers and followers, reaching over 2.5 million people on social media with over 2000 posts and the hashtag becoming a top trend across India.
1 of 16
Download to read offline
Recommended
Leadership Session
Leadership SessionIksula
油
To be a good leader you need to understand key insights that help you transform from a manager into a leader. Learn what leadership means from a leader himself our President Samarjeet Singh.SOcial, LOcal, MObile, and the impact on health information
SOcial, LOcal, MObile, and the impact on health informationPaul Grant
油
The document discusses trends in using mobile devices for health information and care. It summarizes two key trends: (1) mHealth, which uses mobile devices to collect health data, deliver healthcare information, and provide direct care through telemedicine; and (2) SoLoMo, which integrates social, location-based, and mobile services. Examples are given of companies like Walgreens using mobile apps to refill prescriptions and remind patients to take medications. The future potential of mobile to improve healthcare is explored, with a need to consider tangible use cases and how location could provide relevant context.Campaign Planning for GoPro Cameras 
Campaign Planning for GoPro Cameras Pankaj Ramteke
油
Brand GoPro- It was a college group project for campaign planning in which I contributed an Idea on digital activation Go Fearless Go GoPro centralized on capturing human emotions while performing adventurous sports using GoPro cameras.Communication Skills
Communication SkillsIksula
油
This document provides an overview of communication skills and types of communication. It discusses:
1. What is communication and the types of communication including thoughts, non-verbal communication, and listening.
2. It explains communication is a process with encoding, sending, decoding, and feedback.
3. The document then covers noise in communication flow including context, data, cultural screens, intentions, attitudes, and impact. Campaign Planning
Campaign PlanningIksula
油
An integrated marketing campaign combines various marketing channels and tactics, such as advertising, public relations, direct marketing and digital promotions, to deliver a consistent message to target audiences. This holistic approach provides better results than individual isolated campaigns. The key steps in developing an integrated campaign include understanding the target audience, performing a situational analysis, setting objectives and budget, developing strategies and tactics using different channels, creating a timeline and setting key performance indicators to evaluate success. Case studies on campaigns by Del Monte, Coca-Cola and Starbucks demonstrate successful implementation of integrated strategies across multiple online and offline platforms.Introducing T-Commerce: The new way to sell
Introducing T-Commerce: The new way to sellIksula
油
T-Commerce or Tablet commerce is your one stop solution to all sales challenges. Learn how to convert your customer into a loyal brand advocate. IMC 618: GoPro Public Relations Campaign 
IMC 618: GoPro Public Relations Campaign Jamie Huggins
油
This document provides a situational analysis and public relations plan for GoPro. It begins with an overview of GoPro's business environment, including the challenges facing the camera industry. It then discusses GoPro's history, products, promotions, market share, competition, resources, and SWOT analysis. The document establishes goals and objectives for a PR campaign to expand GoPro's market penetration and increase consumer trust. Key publics are identified as traditional action sports consumers, millennial travelers, and influencers. Strategies and tactics target these groups through press conferences, social media marketing, and influencer relationships. An evaluation plan is also presented to measure the campaign's success along with a budget and timeline.Content and commerce: The way forward to engage with the consumers of the future
Content and commerce: The way forward to engage with the consumers of the futureIksula
油
The very nature of consumer behaviour is at the cusp of a major shift. The smartphone generation, who have grown up with connected devices and high speed internet, now constitute a major chunk of online shoppers. Retail salespersons and word-of-mouth, the traditional sources of buying advice for consumers, have been supplanted by a far larger network of online communities, social media platforms and a deluge of user-generated content.
Brands and Retailers no longer control the narrative it is in the hands of consumers. Modern consumers demand a rich, diverse and detailed content, and a unified experience across information channels. It is the brands job to keep up.
In this presentation, we discuss the genesis of this dynamic ecosystem, and how Brands and Retailers can adapt to it by keeping a flexible approach, updating their systems and processes, and leveraging user feedback and market signals to constantly fine-tune their Content Strategy.
TECHNOLOGY FOR BETTER CUSTOMER EXPERIENCE IN AMUSEMENT PARKS
TECHNOLOGY FOR BETTER CUSTOMER EXPERIENCE IN AMUSEMENT PARKSIksula
油
In Amusement Parks, physical and digital experiences are deeply intertwined, not isolated.
Each consumer is expecting a personalized experience.
An unified experience is the key, delivered through technology, content and data insight.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.comHow to enrich eRetail consumer experience | Iksula 
How to enrich eRetail consumer experience | Iksula Iksula
油
The landscape of e-commerce is complex and comprises many types of content. Here you are dealing with product information, product images and descriptions, rich media, promotional content, and more. These content types are generated during different stages in a products journey (Manufacturing, Distribution, Online Sales etc.) and flow through vastly different systems like PIM, CMS, CRM etc. to serve different purposes.
This presentation will take a holistic view of the entire content journey and how it impacts each aspect of a business and what retailers and brands can do to streamline and synergize their content systems, institute content quality processes, and thus improve your consumer experience.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.comEntreprenuership Presentation at IIT e-Cell
Entreprenuership Presentation at IIT e-CellIksula
油
Preparing as Entrepreneur and for Entrepreneurship. What does it take to prepare before starting a Business. This presentation can be a preparation starter kit for people looking to start their own venture. A presentation on "How to make a presentation"
A presentation on "How to make a presentation"Iksula
油
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deckSamarjeet Singh
Samarjeet SinghIksula
油
This document provides an overview of Samarjeet Singh's career and experience in e-commerce. It outlines that he is the Co-Founder and President of Iksula, an e-commerce services company with over 250 employees. It details his past experience, including being a management team member of Tajonline, India's first online gifting portal, and leadership roles at Baazee and eBay India. The document emphasizes Samarjeet Singh's long career in e-commerce and leadership in the industry, including founding the advisory board of eTailing India and regularly speaking at industry events. It provides examples of his contributions through publications, interviews, and social media posts sharing his insights.Understanding Website Taxonomy
Understanding Website TaxonomyIksula
油
It depicts the importance of taxonomy for any e-commerce website and it's impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website. The taxonomy evaluation has been done for a big online retailer from USA.Professional and Personal Growth.
Professional and Personal Growth.Iksula
油
The document discusses various ways of educating oneself through self-awareness, learning from one's environment, and different learning mediums. It describes developing self-awareness by reflecting on one's interests, skills, motivations, values, needs, and formal education. Learning can also come from social networks, mentors at work, and traveling, in addition to traditional education structures. The goal is lifelong learning through understanding different learning environments and taking advantage of available resources and opportunities for personal and professional growth.Why Iksula chose Internet Retail
Why Iksula chose Internet RetailIksula
油
In understanding the history of internet and its impact on us, it emerged as a tool that would lead to democratization of the world!How to leverage ecommerce
How to leverage ecommerceIksula
油
E-commerce in India is still in the nascent stages taking its baby steps. Its still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
Building Blocks @eTailingIndia Jaipur Conclave Apr 2013
Building Blocks @eTailingIndia Jaipur Conclave Apr 2013Iksula
油
Iksula shares some interesting building blocks for Online Retail Start-ups. This presentation was presented by Samarjeet Singh, President & Co-founder, Iksula at eTailing India Jaipur Conclave held on 18-19 April'13. Open Source@etailing v1.2 (video)
Open Source@etailing v1.2 (video)Iksula
油
Iksula was founded in 2007 to provide e-commerce solutions globally. It has 200 employees and focuses on people, process, and technology to solve business problems. Iksula helps clients with consulting, technology development, internet marketing, and content production. Key services include e-commerce websites, product content creation, and analytics-driven merchandising insights. Iksula aims to deliver high quality solutions through trained staff and standardized processes supported by productivity tools and project management technologies.Franchise India presentation
Franchise India presentationIksula
油
Iksula is an end-to-end e-commerce solutions provider founded in 2007 with over 200 employees across offices in Mumbai, New Jersey, and Singapore. Iksula has over 40 man-years of e-commerce expertise and powers over 200 online stores. Iksula provides consulting, technology, marketing, content production, merchandising, fulfillment operations, and other services to help clients with their online retail businesses.Open source for eCommerce by Somokant Sharma, Iksula
Open source for eCommerce by Somokant Sharma, IksulaIksula
油
This document compares open source software to proprietary software across several factors such as cost, development community, customizability, and vendor lock-in. Open source software has a low or no cost, a large development community, allows for customization due to accessible source code, and prevents vendor lock-in since the community owns the software. In contrast, proprietary software has high licensing fees, a smaller development team, prohibits customization of the source code, and risks vendor lock-in.Ecommerce education by Samarjeet Singh, Iksula
Ecommerce education by Samarjeet Singh, IksulaIksula
油
Omni-channel retailing is evolving as purchase decisions become more informed but complex. The document discusses several emerging trends in ecommerce including using QR codes for product information, innovative payment solutions, mobile text-based shopping, augmented reality for virtual try-ons, leveraging digital platforms to enhance in-store experiences, personalized recommendations, social influence in purchases, group deals, and made-to-order customization. However, these changes pose challenges for retailers around inventory management, supply planning, online technologies, integration, merchandising strategies, marketing, and returns processing. The consumer value propositions of online retail are convenience, access to hard-to-find items, and price discovery.Ecommerce Master Class Course. Part 2
Ecommerce Master Class Course. Part 2Iksula
油
This document discusses key lessons and the future of ecommerce. It outlines 7 key lessons for online retail success, including building repeat customers and word-of-mouth marketing. It then explores emerging models like mobile commerce (m-commerce), social commerce, and tablet commerce (t-commerce). M-commerce is growing rapidly in both the US and India as mobile phone usage increases. The document also discusses innovations like mobile payments, augmented reality shopping, and customized ordering options that could further transform the future of ecommerce.Iksula Ecommerce Consulting Services
Iksula Ecommerce Consulting ServicesIksula
油
Iksula provides internet consulting services to help companies leverage the internet. They assist at various stages from start-up to growth. Their services include product definition, business process consulting, implementation, and growth strategies. Iksula works with clients to define requirements, design workflows, select vendors, implement new processes, and grow their online business through strategies like marketing, branding, and category development. They aim to be a reliable partner throughout a company's internet journey.Ecommerce Master Class Course
Ecommerce Master Class CourseIksula
油
The document provides an overview of the evolution of ecommerce in India from 1995 when the internet was first introduced through VSNL until 2000 when major online retailers and portals launched. It chronicles some of the key early companies and developments in online services, job search, portals, and early ecommerce marketplaces. The evolution paved the way for a growing ecommerce industry and ecosystem in India.Iksula End to End Solution
Iksula End to End SolutionIksula
油
Iksula provides end-to-end services to help brands and retailers launch and manage successful e-commerce operations. This includes managing the technology platform, online marketing, back-office functions like order processing, and inventory management. Iksula takes responsibility for all pillars of e-commerce to reduce costs and allow clients to focus on their core business rather than developing in-house e-commerce expertise.Iksula Magento Solutions
Iksula Magento SolutionsIksula
油
This document provides information about Magento and Iksula's expertise with Magento. It discusses Magento's architecture, key features, benefits, and a case study of how Iksula developed an e-commerce solution for a lingerie brand. It also summarizes Iksula's services, team, management, and clients.Iksula Drupal Solutions
Iksula Drupal SolutionsIksula
油
The document discusses the challenges of content management for internal and customer users and how a content management system (CMS) can help address these challenges. It provides examples of challenges such as managing content in multiple formats, different user access levels and rights, and content from multiple sources. It then describes how a CMS can help with data management, web templating, personalization, syndication, and digital rights management. The document also compares features of different CMS platforms and argues that Drupal is a robust option as it is open source, customizable with many modules, and offers both content management and social software capabilities.
More Related Content
More from Iksula (20)
TECHNOLOGY FOR BETTER CUSTOMER EXPERIENCE IN AMUSEMENT PARKS
TECHNOLOGY FOR BETTER CUSTOMER EXPERIENCE IN AMUSEMENT PARKSIksula
油
In Amusement Parks, physical and digital experiences are deeply intertwined, not isolated.
Each consumer is expecting a personalized experience.
An unified experience is the key, delivered through technology, content and data insight.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.comHow to enrich eRetail consumer experience | Iksula
How to enrich eRetail consumer experience | Iksula Iksula
油
The landscape of e-commerce is complex and comprises many types of content. Here you are dealing with product information, product images and descriptions, rich media, promotional content, and more. These content types are generated during different stages in a products journey (Manufacturing, Distribution, Online Sales etc.) and flow through vastly different systems like PIM, CMS, CRM etc. to serve different purposes.
This presentation will take a holistic view of the entire content journey and how it impacts each aspect of a business and what retailers and brands can do to streamline and synergize their content systems, institute content quality processes, and thus improve your consumer experience.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.comEntreprenuership Presentation at IIT e-Cell
Entreprenuership Presentation at IIT e-CellIksula
油
Preparing as Entrepreneur and for Entrepreneurship. What does it take to prepare before starting a Business. This presentation can be a preparation starter kit for people looking to start their own venture. A presentation on "How to make a presentation"
A presentation on "How to make a presentation"Iksula
油
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deckSamarjeet Singh
Samarjeet SinghIksula
油
This document provides an overview of Samarjeet Singh's career and experience in e-commerce. It outlines that he is the Co-Founder and President of Iksula, an e-commerce services company with over 250 employees. It details his past experience, including being a management team member of Tajonline, India's first online gifting portal, and leadership roles at Baazee and eBay India. The document emphasizes Samarjeet Singh's long career in e-commerce and leadership in the industry, including founding the advisory board of eTailing India and regularly speaking at industry events. It provides examples of his contributions through publications, interviews, and social media posts sharing his insights.Understanding Website Taxonomy
Understanding Website TaxonomyIksula
油
It depicts the importance of taxonomy for any e-commerce website and it's impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website. The taxonomy evaluation has been done for a big online retailer from USA.Professional and Personal Growth.
Professional and Personal Growth.Iksula
油
The document discusses various ways of educating oneself through self-awareness, learning from one's environment, and different learning mediums. It describes developing self-awareness by reflecting on one's interests, skills, motivations, values, needs, and formal education. Learning can also come from social networks, mentors at work, and traveling, in addition to traditional education structures. The goal is lifelong learning through understanding different learning environments and taking advantage of available resources and opportunities for personal and professional growth.Why Iksula chose Internet Retail
Why Iksula chose Internet RetailIksula
油
In understanding the history of internet and its impact on us, it emerged as a tool that would lead to democratization of the world!How to leverage ecommerce
How to leverage ecommerceIksula
油
E-commerce in India is still in the nascent stages taking its baby steps. Its still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
Building Blocks @eTailingIndia Jaipur Conclave Apr 2013
Building Blocks @eTailingIndia Jaipur Conclave Apr 2013Iksula
油
Iksula shares some interesting building blocks for Online Retail Start-ups. This presentation was presented by Samarjeet Singh, President & Co-founder, Iksula at eTailing India Jaipur Conclave held on 18-19 April'13. Open Source@etailing v1.2 (video)
Open Source@etailing v1.2 (video)Iksula
油
Iksula was founded in 2007 to provide e-commerce solutions globally. It has 200 employees and focuses on people, process, and technology to solve business problems. Iksula helps clients with consulting, technology development, internet marketing, and content production. Key services include e-commerce websites, product content creation, and analytics-driven merchandising insights. Iksula aims to deliver high quality solutions through trained staff and standardized processes supported by productivity tools and project management technologies.Franchise India presentation
Franchise India presentationIksula
油
Iksula is an end-to-end e-commerce solutions provider founded in 2007 with over 200 employees across offices in Mumbai, New Jersey, and Singapore. Iksula has over 40 man-years of e-commerce expertise and powers over 200 online stores. Iksula provides consulting, technology, marketing, content production, merchandising, fulfillment operations, and other services to help clients with their online retail businesses.Open source for eCommerce by Somokant Sharma, Iksula
Open source for eCommerce by Somokant Sharma, IksulaIksula
油
This document compares open source software to proprietary software across several factors such as cost, development community, customizability, and vendor lock-in. Open source software has a low or no cost, a large development community, allows for customization due to accessible source code, and prevents vendor lock-in since the community owns the software. In contrast, proprietary software has high licensing fees, a smaller development team, prohibits customization of the source code, and risks vendor lock-in.Ecommerce education by Samarjeet Singh, Iksula
Ecommerce education by Samarjeet Singh, IksulaIksula
油
Omni-channel retailing is evolving as purchase decisions become more informed but complex. The document discusses several emerging trends in ecommerce including using QR codes for product information, innovative payment solutions, mobile text-based shopping, augmented reality for virtual try-ons, leveraging digital platforms to enhance in-store experiences, personalized recommendations, social influence in purchases, group deals, and made-to-order customization. However, these changes pose challenges for retailers around inventory management, supply planning, online technologies, integration, merchandising strategies, marketing, and returns processing. The consumer value propositions of online retail are convenience, access to hard-to-find items, and price discovery.Ecommerce Master Class Course. Part 2
Ecommerce Master Class Course. Part 2Iksula
油
This document discusses key lessons and the future of ecommerce. It outlines 7 key lessons for online retail success, including building repeat customers and word-of-mouth marketing. It then explores emerging models like mobile commerce (m-commerce), social commerce, and tablet commerce (t-commerce). M-commerce is growing rapidly in both the US and India as mobile phone usage increases. The document also discusses innovations like mobile payments, augmented reality shopping, and customized ordering options that could further transform the future of ecommerce.Iksula Ecommerce Consulting Services
Iksula Ecommerce Consulting ServicesIksula
油
Iksula provides internet consulting services to help companies leverage the internet. They assist at various stages from start-up to growth. Their services include product definition, business process consulting, implementation, and growth strategies. Iksula works with clients to define requirements, design workflows, select vendors, implement new processes, and grow their online business through strategies like marketing, branding, and category development. They aim to be a reliable partner throughout a company's internet journey.Ecommerce Master Class Course
Ecommerce Master Class CourseIksula
油
The document provides an overview of the evolution of ecommerce in India from 1995 when the internet was first introduced through VSNL until 2000 when major online retailers and portals launched. It chronicles some of the key early companies and developments in online services, job search, portals, and early ecommerce marketplaces. The evolution paved the way for a growing ecommerce industry and ecosystem in India.Iksula End to End Solution
Iksula End to End SolutionIksula
油
Iksula provides end-to-end services to help brands and retailers launch and manage successful e-commerce operations. This includes managing the technology platform, online marketing, back-office functions like order processing, and inventory management. Iksula takes responsibility for all pillars of e-commerce to reduce costs and allow clients to focus on their core business rather than developing in-house e-commerce expertise.Iksula Magento Solutions
Iksula Magento SolutionsIksula
油
This document provides information about Magento and Iksula's expertise with Magento. It discusses Magento's architecture, key features, benefits, and a case study of how Iksula developed an e-commerce solution for a lingerie brand. It also summarizes Iksula's services, team, management, and clients.Iksula Drupal Solutions
Iksula Drupal SolutionsIksula
油
The document discusses the challenges of content management for internal and customer users and how a content management system (CMS) can help address these challenges. It provides examples of challenges such as managing content in multiple formats, different user access levels and rights, and content from multiple sources. It then describes how a CMS can help with data management, web templating, personalization, syndication, and digital rights management. The document also compares features of different CMS platforms and argues that Drupal is a robust option as it is open source, customizable with many modules, and offers both content management and social software capabilities.Recently uploaded (20)
How to Setup WhatsApp in Odoo 17 - Odoo 際際滷s
How to Setup WhatsApp in Odoo 17 - Odoo 際際滷sCeline George
油
Integrate WhatsApp into Odoo using the WhatsApp Business API or third-party modules to enhance communication. This integration enables automated messaging and customer interaction management within Odoo 17.Dot NET Core Interview Questions PDF By ScholarHat
Dot NET Core Interview Questions PDF By ScholarHatScholarhat
油
Dot NET Core Interview Questions PDF By ScholarHatResearch & Research Methods: Basic Concepts and Types.pptx
Research & Research Methods: Basic Concepts and Types.pptxDr. Sarita Anand
油
This ppt has been made for the students pursuing PG in social science and humanities like M.Ed., M.A. (Education), Ph.D. Scholars. It will be also beneficial for the teachers and other faculty members interested in research and teaching research concepts.Azure Solution Architect Interview Questions By ScholarHat
Azure Solution Architect Interview Questions By ScholarHatScholarhat
油
Azure Solution Architect Interview Questions By ScholarHatManaging expiration dates of products in odoo
Managing expiration dates of products in odooCeline George
油
Odoo allows users to set expiration dates at both the product and batch levels, providing flexibility and accuracy. By using Odoo's expiration date management, companies can minimize waste, optimize stock rotation, and maintain high standards of product quality. The system allows users to set expiration dates at both the product and batch levels, providing flexibility and accuracy.
Essentials of a Good PMO, presented by Aalok Sonawala
Essentials of a Good PMO, presented by Aalok SonawalaAssociation for Project Management
油
APM event hosted by the South Wales and West of England Network (SWWE Network)
Speaker: Aalok Sonawala
The SWWE Regional Network were very pleased to welcome Aalok Sonawala, Head of PMO, National Programmes, Rider Levett Bucknall on 26 February, to BAWA for our first face to face event of 2025. Aalok is a member of APMs Thames Valley Regional Network and also speaks to members of APMs PMO Interest Network, which aims to facilitate collaboration and learning, offer unbiased advice and guidance.
Tonight, Aalok planned to discuss the importance of a PMO within project-based organisations, the different types of PMO and their key elements, PMO governance and centres of excellence.
PMOs within an organisation can be centralised, hub and spoke with a central PMO with satellite PMOs globally, or embedded within projects. The appropriate structure will be determined by the specific business needs of the organisation. The PMO sits above PM delivery and the supply chain delivery teams.
For further information about the event please click here.
How to Configure Deliver Content by Email in Odoo 18 Sales
How to Configure Deliver Content by Email in Odoo 18 SalesCeline George
油
In this slide, well discuss on how to configure proforma invoice in Odoo 18 Sales module. A proforma invoice is a preliminary invoice that serves as a commercial document issued by a seller to a buyer.
Azure Administrator Interview Questions By ScholarHat
Azure Administrator Interview Questions By ScholarHatScholarhat
油
Azure Administrator Interview Questions By ScholarHatHow to create security group category in Odoo 17
How to create security group category in Odoo 17Celine George
油
This slide will represent the creation of security group category in odoo 17. Security groups are essential for managing user access and permissions across different modules. Creating a security group category helps to organize related user groups and streamline permission settings within a specific module or functionality.Rest API Interview Questions PDF By ScholarHat
Rest API Interview Questions PDF By ScholarHatScholarhat
油
Rest API Interview Questions PDF By ScholarHatIntellectual Honesty & Research Integrity.pptx
Intellectual Honesty & Research Integrity.pptxNidhiSharma495177
油
Research Publication & Ethics contains a chapter on Intellectual Honesty and Research Integrity.
Different case studies of intellectual dishonesty and integrity were discussed.
Twitter Contest Case Study
- 2. To create awareness of the brand in the Indian social media To increase visibility for the brand To get key influencers Talking About the brand
- 3. Key Influencers to talk about the brand Increase in Follower engagement
- 4. We chose #FamilyLove to celebrate the association of family on the occasion of International Family Day The hash tag was created considering sentiments of the Indian audience, who are emotionally attached to Family
- 11. Total no. of posts on #FamilyLove 2000+ Tweets @ mentioning GOLIndia 823 Total Reach 692,498 Original Tweets 1105 Re-tweets 113 Timeline deliveries approx. 2.5 mn
- 15. Top trend across India We beat IPL in popularity! Gerald Online India hits a century!