Give Fans Your Warmest Welcome - Jan 2015
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Have you ever felt neglected or ignored by someone you liked? You thought you were close, then discovered that maybe the feeling wasnt mutual? Thats not how you want your fans to feel. You don't want to give fans the same benefits as everyone else who walks into your business. Many local businesses are now using social media as their primary way to connect with customers, spending less money on traditional marketing. After chasing Likes, businesses are now starting to ask who these people are and how to turn them into loyal customers. Taggo's Fan Club solution helps businesses accomplish this in a very simple way.
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Give Fans Your Warmest Welcome - Jan 2015
- 1. January 2015 Fan Clubs In-store fan acquisition, engagement and loyalty.
- 2. A proven business model and track record. Founded Welcome Real-time (France, credit card loyalty). 30 countries, 1 million merchants, 130 employees. 1996 Exited Welcome Real-time (USD60 million). 2007 Founded Taggo (Singapore). 2010 Aneace Haddad, Founder & CEO www.aneace.com
- 3. Have you ever felt neglected by someone you liked? You thought you were close, then discovered that maybe the feeling wasnt mutual? That's not how you want your fans to feel. You don't want to treat them the same as everyone else who walks into your business.
- 4. Recent trends towards in-store engagement. Retailer use of mobile devices and tablets has exploded, making it easier to add new features at the point of sale. Businesses are seeking ways to leverage their social media pro鍖le and spend less on traditional marketing. After chasing Likes, businesses now want to know who these people are and how to turn them into loyal customers. 1 2 3
- 5. NONE of the social networks provide a SIMPLE way to recognize and reward fans and followers IN-STORE.
- 6. So we invented it.
- 7. Granted in Singapore (Dec 2011). PCTs pending. a) The customer Likes the merchants existing fan page. b) The merchant enters the customers mobile number at the point of sale to check that they are a fan. Taggos patented Fan Recognition technology makes in-store engagement easy. No sign up, no card, no app. Just a mobile number.
- 8. The cashier simply enters the customers mobile number at the point of sale. No integration needed. Works with any POS, PC or tablet with internet. The cashier sees that Jessica is a fan and is entitled to the offer. Real-time feedback encourages cashiers to always ask, Are you a fan? The cashier sees that this is Jessicas 6th visit here.
- 9. No integration needed. Works with any POS, PC or tablet with internet.
- 10. Get automatic word of mouth at every visit. Each check-in will be seen 1,000 times by 130 friends (on average).
- 11. Old Style Promotions Fan Clubs Get more fans More word of mouth with each purchase Get customer data Track repeat visits Better than traditional promotions
- 12. This restaurant had a 7X increase in fan acquisition rates.
- 13. When lots of customers become fans, its easier to drive repeat visits.
- 14. Get customers hooked, so they keep coming back for more.
- 15. Get customers hooked. Start with a standard offer for all Fan Club members. 1 Socialize your promotions! Add the Exclusive Fan Club Bene鍖t logo to offers usually given to everyone. 2 Get customers hooked with unexpected surprises at the point of sale. 3 Enroll Engage Delight
- 16. Place your Fan Club poster on table tops to make it easy for customers to join. 1 Enroll
- 17. Get more from your promotions by adding the Exclusive Fan Club Bene鍖t logo. We can provide stickers as well. 2 Engage
- 18. 2 Engage
- 19. Also consider preferred seating, longer happy hours, and daily specials that only fans are entitled to. 2 Engage
- 20. 3 Delight
- 21. Give a free or discounted item to the customer who happens to be the xth check-in of the day. Instruct cashiers to give a free or discounted item to customers on their xth visit. 3 Delight Unexpected surprises!
- 22. Unexpected surprises cause a surge of dopamine, an addictive neurotransmitter that brings customers back for more and makes cashiers feel great. 3 Delight
- 23. Repeat sales have increased 5 times, just by doing what we always do with our fan page, but reaching lots more customers than before. Chua Koon Teck Owner, Rock and Ash
- 24. We have a very small marketing team. Our Fan Club lets us reach out to customers with very little effort. It pretty much runs automatically. Benjamin Seow Manager, The Rajah Inn
- 25. We get endless social media advertising and a simple way to make our fans feel appreciated. Harjanto Wahab Manager, Charly T's
- 26. Replace loyalty programs with a single click.
- 27. LOYALTY PROGRAMS FAN CLUBS Require membership forms. Simply click LIKE. Usually require a card. NO CARDS just a mobile number. If not a card, an app is needed. NO APPS - just a Facebook account. Customers join a 3rd party brand. NO 3rd BRAND just your fan page. Require expensive software. Built into the social dashboard. Focus on MECHANICS. Focus on CONNECTION. Heavy, expensive. Light, low cost, with built-in social.
- 28. Taggo is ready for large scale growth after piloting hundreds of Fan Clubs.
- 29. Customers Sign-ups and Check-ins Merchants Fan Clubs Created Sponsors Contracted Taggo has demonstrated merchant and customer interest in many countries. 2014 Singapore Malaysia & Brunei Philippines Thailand South Korea USA