Social Media Featured News Paper Article
- 1. II|HYDERABAD | MONDAY 24 MARCH 2014 Managing FB page, new career option With a job to make the companys presence felt online, Social Media managers have to be aware of the technicalities which at times could test their brain Rahul Korrapati If you are looking for a career that is fun, creative and doesnt SOCIAL MEDIA INSTITUTES AND COURSES IN INDIA Sandeep John l Horoscope l Quiz l Crossword l Sudoku l Vocabulary l Comics Your Day Today ARIES (March 21-April 19) You handle tension well. Somewhere along the way today, you might decide that you don't care how someone feels about you. You surprise people when you do a reversal, because you are so passionate about nearly everything you do. TAURUS TAURUS (April (20-April May 20 20) Your instincts -May 20) could pre-vent A partnership a collision is of far wills. from boring. You could be shocked by what you hear. You might want to ask this person to repeat what he or she said. Resist becoming combative, even if the implications are far-reaching. Know You see the big picture, whereas others cannot. As a result, you'll see many solutions to fix the situation. You will change perspective as the day goes on. Be open to having vari-ous CANCER (June 21-July CANCER (June 21 -July 22) conversations. 22) Others often challenge you, and you find these contrary moments re-vealing, You are into accomplishing what you must. If you look as they help you identify your around and observe, there is a lot happening. A boss or superior of some sort could change his her mind so quickly that you might be in shock. Make necessary adjustments. GEMINI (May 21 -June 20) Check out what has been said carefully. What feels too good to be true most likely is. You could sense someone's discomfort with a matter involving finances. If you can, start up a conversation with this person. LEO (July 23 -Aug. 22) The unexpected occurs, which affects your understanding of a certain situation. You might feel weighed down by the choices you have to make. Your instincts will help you follow through on a potential change. priorities. You could find someone of-fensive in how he or she pushes for what he or she wants. A positive atti-tude will go far. VIRGO (Aug. 23 -Sept. 22) Tension builds on the homefront, but it is debatable which way you should head. Allow your creativity to find the right solution as well as an approximate way to relieve pressure. A partner could act in a most erratic GEMINI (May 21-June 20) One-on-one relat-ing takes you down a new path to new possibilities. You might want to change di-rections after you have a much-needed discussion. You'll see too many op-tions that could work, and you know that yours is not the only one. LEO (July 23-Aug. 22) Pace yourself. Others seem to be obsessive, and you might want to derail the whole matter. Your instincts will help you find out more about what exactly is going on. Someone from a distance could surprise you and lead you down a new path. VIRGO (Aug. 23-Sept. 22) Your creativity will come out, even with a discour-aged or pessimistic person in your life. This person has a way of getting your imagination going. Your finances could be off-kilter, if you choose not to take charge of them. LIBRA (Sept. 23-Oct. 22) Stay centered and direct in your dealings. A child or loved one will add some variety to the mo-ment. Be willing to flex and come to a natural conclusion. You are likely to keep producing more and more, which will impress an associate or higher-up. SAGITTARIUS (Nov. 22-Dec. 21) Be aware of your spending habits, as you could find that a partner wants the same ability to buy as you do. This conversation could cause some upset if you are not careful. Understand your limitations. Consider a different approach to your finances. SCORPIO (Oct. 23-Nov. 21) You could be taken aback by someone's need to have certain matters go a certain way. You, too, can be quite controlling about outcomes, yet you recognise that you can control only yourself. Have a talk with this person. CAPRICORN (Dec. 22-Jan. 19) You'll beam in whatever you want, but later you will have to deal with the implications of your actions. A family member could be upset by your choices and where you are heading. A discussion is likely to eliminate at least some of the problem. AQUARIUS (Jan. 20-Feb. 18) Step back from a problem rather than add to it. Given some time, the situation will unravel itself. You could be surprised by someone's efforts to reach out to you. Understand that this person means well. Listen to your in-stincts. PISCES (Feb. 19-March 20) You seem to have walked into a situation with a lot of power plays, and you might be wondering why. Know what is happening beyond the obvious. If you attempt to enlighten others, they might be resentful. Find out what is happening with a child. - BY Jacqueline Bigar Across 1 Indian unleavened bread (4) 4 Capital of Madhya Pradesh (6) 8 Brother of Kush (3) 10 Fluent or well-versed (4) 13 Important in history (8) 14 "Strangers in the Night" singer (7) 15 Imaginary land; Spenser's Queene (6) 17 Hero-worship (9) 21 Singer Sumac (3) 22 Alpha, Bravo, Charlie, in short ? (3) 23 Pad of loose material (3) 26 Last round but one (9) 27 Astronomer who per-formed the first accurate measurement of the dis-tance to a star (6) 28 One of the smaller states of North East India (7) 32 Captivates or bewitched (8) 34 River of Hades (4) 35 Conductor Queler (3) 36 The operator of a type-writer (6) 37 Birds lay them (4) Down 1 Floor coverings (4) 2 One of a matching pair (4) 3 German industrial region (4) 5 In slang, a hired assassin (3,3) 6 For each (3) 7 Was without, wanted (6) 9 A word meaning 'by way of' (3) 11 Jitterbug dance (5) 12 ___ rates : contango or backwardation? (5) 15 Central points (4) 16 Horse of mixed colour (4) 18 Ballpark figures (4) 19 A unit of weight in ancient China (4) 20 Big Blue (3) 23 Thin strands (5) 24 A business that processes milk for resale (5) 25 To show a different surface (6) 26 Resembling serum (6) 28 Three in Italy (3) 29 Invitation letters (4) 30 Sumerian sun god (4) 31 Chops (4) 33 Unit of electric current, in short (3) QUIZ WIZ {SCIENCE} WORDY WORLD SUDOKU SOLUTION TO MAR 22 SOLUTION TO MAR 22 knackered PronuncitationNAK-erd DEFINITION adjective: tired, exhausted EXAMPLES She was knackered after a hard day of work and decided not to join us for an evening out. "But when Shmuel, knackered and self-sat-isfied, walks into the house after an after-noon's absence of indeterminate length and implausible itinerary, my heart expands in gratitude." From an article by Leslie Kol-brener in The Forward, July 19, 2013 Crossword 1. What was the name of the two spacecraft that photographed the planet Saturn in 1980 and 1981? a) Voyager b) Mariner c) Viking 2. What is the cube root of 64? a) 2 b) 4 c) 8 3. A litre is a measure of what? a). Weight b) Area c) Volume 4. Historically, silicosis was recognised as a common industrial disease of which of these professions? a) Painter b) Miner c) Stone Mason 5. What is the term for a period of isolation to prevent the spread of disease? a) Quarantine b) Benzedrine c) Palatine 6. What is the name for the point on the ecliptic when the sun is at its greatest distance from the equator? a) Perineum b) Solstice c) Tropicality 7. What is another name for sodium bicarbonate? a) Common salt b) Icing sugar c) Baking soda 8. What is the name given to the the planet Venus when it appears in the West after sunset? a) Morning glory b) Evening Star c) Bright star 9. Which planet weighs more than all the other planets of our solar system combined? a) Jupiter b) Mercury c) Saturn 10.What ampihibia are native to Europe and Asia, with 4 fingers and five toes, one species of which ejects a white poisonous fluid from the glands in the skin? a) Cobra b) Salamander c) Tapir ANSWERS 1 Voyager 2 4 3 Volume 4 Stone Mason 5 Quarantine 6 Solstice 7 Baking soda 8 Evening Star 9 Jupiter 10 Salamander MARVIN SPIDERMAN PRANITA JONNALAGEDDA To all those who are wor-ried that the social media could get them fired, what if we tell them it could also get them hired? To the graduates who are confused about choosing a viable career they are passionate about and at the same time pays well, ventur-ing into the world of d i g i t a l market-i n g would be an inter-esting op-tion. Due to more and more businesses reach-ing out to social media platforms to leverage their visi-bility online, a large number of Social Media Managers have cropped up over the years. So-cial media has grown to be-come a career that is fast growing, constantly evolving and is one of those new-age ca-reer opportunities that have come up due to the wide-spread use of the internet all over the world. Says Sandeep John, Social Media Strategist at vS-plashTechlabs, Almost every company wants to make their presence felt online these days and it is here that we help. We come up with creative ideas to make their presence felt on the internet. Interestingly, all you need for this job is a thorough under-standing of how the social media works and a passion for the job with creativity would be an added advantage. However, the most important quality needed is to be informed a b o u t t h e l a t e s t happen-ings around the globe. Its very important to up-date yourself with whats hap-pening every day. When I am promoting a brand, if I relate it to events that are taking place right now, it does raise the inter-est of the people reading it. For instance the World Cup is around and we could write something about it and that will ensure people feel connected and read it, says Swathi Reddy, SEO and SMO Lead, Prospectz Online. Her views are echoed by Rahul Korrapati, Head, Digital Marketing, 84ideas, who says, A person interested to make a career in social media must know how to leverage cur-r e n t affairs and use them for the promo-tion of a brand. Rahul whose team works with brands like Ohris, The Westin and The Narayana Group tells us that Real power of social media is the content. Facebook, Twitter and YouTube are just platforms. And so if a fresher is looking to make a career in this field we will surely see what his activities on these platforms are. S w a t h i points out that social m e d i a users in I n d i a have a p e n - chant for all t h i n g s t r a d i - t i o n a l , So being able to sprinkle a bit of desi tadka to the content one writes would be a plus point too. However, if you think that posting on Facebook and Twitter 24x7 is all that is to this job, you need to think a g a i n ! Swathi says being a so-cial media e x p e r t needs one to be quick and instant. Rahul seconds her and adds that, It is essential to understand the needs of every brand. Not every com-pany needs a Facebook page or a LinkedIn account. So it is only if we recognise what the exact requirement is that we can create an effective cam-paign. So how are opportunities in this area? While Sandeep is of the opinion that opportunities in Social Media Marketing (SMM) are not hot cakes and that there are a few technicali-ties which could be difficult to understand, Rahul tells us that Hyderabad has large potential in the field and indicates that there is always room for people with an eye for detail. So if you are looking for a ca-reer that is fun, interesting, cre-ative and doesnt require hours of slogging, its time you learnt to be social! And in the end, the best part about Digital mar-keting is that while the career is attractive,it would also open doors to other areas like main-stream advertising too! Hyderabad has large potential in the field and indicates that there is always room for people with an eye for detail, Rahul Korrapati, Head, Digital Marketing, 84ideas 1.Digital Vidya Digital Vidya offers a one-month course on Social Media Marketing and a six-month course in Digital Mar-keting, each of which is certified by V-Skills A Gov-ernment of India Initiative. www.digitalvidya.com 2. Edukart Edukart offers three-month on-line course on Understand Social Media Marketing www.edukart.com 3. NIIT In association with Digital Mar-keting Training Institute, NIIT offers Advanced Pro-gram in Social Media Mar-keting which is a three month programme. www.niitdigitalmarketing.com 4. Internet & Mobile Research Institute (IMRI) IMRI conducts a one-month course in SMM and a three-month Executive Program in Digital Marketing (EPDM) www.imri.in 5.Google Digital Marketing Course This course is a free course and covers SEM along with other related aspects like Adwords, Display Advertising, Mobile, Social, Google Analytics and the Video landscape. www.google.com/on-linechallenge/ dmc/ Swathi Reddy require hours of slogging,its time you learnt to be social