Final concept usp and target market
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Sian and Lara will experience paranormal events caused by their long lost third sister Faye, who was given up for adoption when they were young. The web drama will have a unique selling point of using real flashback footage and photos from when the actors were younger to show Faye as part of their family. The target market for the web drama is 15+ as that age group is most active online and would enjoy and engage with a horror genre drama.
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- 1. Final concept, USP and target market
- 2. Final concept • Sian and Lara will experience paranormal things happening to them by their third sister Faye who was given up for adoption when they were younger.
- 3. Our unique selling point • Our unique selling point will be using flashback with real footage scenes when our actors were younger which will be effective, we will show a different variety of clips and photographs during our trailer to show them when Faye was around and part of their family.
- 4. Final target market • We will aim towards making our web drama suit 15+ as we think this is suitable age that is mostly on the web and would be interested in watching a web drama we also think they would enjoy a horror genre drama most as they are not to young but would still become scared.