The document outlines initial concepts for a music video featuring a couple in a deteriorating relationship. It will use a parallel narrative structure and impressionist techniques to represent emotions through different scenes. One idea is to use flashbacks in black and white to contrast with the present scenes in color. Another is to start by focusing on the girl's emotions, then show her arguing and fighting with her boyfriend, leading to an unexpected ending of her poisoning him. A third idea is to have the girl surrounded by lit candles, burning photographs of herself and her boyfriend to show her burning away their past. The target market is teenagers and up, who are fans of the artist and interested in new music videos.