Final tt columbia presentation

Mar 31, 20121 like522 views

The document provides details on the TaxiTreats business model including: - Machines would be installed in taxis at a rate of 400 per month once full production begins. - Advertising rights for the taxis would be pre-sold for 3 years at $2,500 per car. - Financial projections show the business would break even after around 10 months of operation based on assumptions of a 5% purchase rate from passengers and costs of $3,000 per machine.

Technology Business

APPENDIX

TaxiTreats
Grab it on your way!

Brian Shimmerlik Tomas Grosskopf
NYU Stern Universidad de Buenos Aires
Chief Executive Officer Head of Sales

TaxiTreats Financials
• Modeling Assumptions
– 1 of 20 fares purchase goods for $2 (5%)
– 15% COGS
– $150,000 design and prototyping costs
– 3-month pilot program July - September 2013
– $3,000 per machine at full production
– Full scale production & installation: 400 per month
– Taxi Owner Incentive: 25% of profit
– Pre-sell advertising rights for 3 years for $2,500 per car or
2.7 cents per view
– Full saturation: August 2016
– Straight line depreciation – 6 year useful life

Design Using CATIA CAD Software
• 8 5-Hour Energy
•2 CLIF Bar
•9 Orbit Gum
•15 Advil
•15 Access Cards
•4 Small Altoids

Microeconomics Cost Retail Price

• 8 5-Hour Energy 8 x $1.00 = $8 8 x $5 = $40
• 2 CLIF Bar 2 x $.50 = $1 2 x $3 = $6
• 9 Orbit Gum 9 x $.25 = $2.25 9 x $2 = $18
• 15 Advil 15 x $.15 = $2.25 15 x $2 = $30
• 15 Access Cards 15 x $2 = $30 15 x $10 = $150
• 4 Small Altoids 4 x $.50 = $2 4 x $3 = $12

Total Product Cost $45.50 Total Revenue $256
• Margin per machine : $210.50
• Machine Turnovers to Recover Machine Cost : 14.3
• Months to Breakeven @ 5% purchase rate: 9.8 months

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Final tt columbia presentation

17. APPENDIX TaxiTreats Grab it on your way! Brian Shimmerlik Tomas Grosskopf NYU Stern Universidad de Buenos Aires Chief Executive Officer Head of Sales

18. TaxiTreats Financials • Modeling Assumptions – 1 of 20 fares purchase goods for $2 (5%) – 15% COGS – $150,000 design and prototyping costs – 3-month pilot program July - September 2013 – $3,000 per machine at full production – Full scale production & installation: 400 per month – Taxi Owner Incentive: 25% of profit – Pre-sell advertising rights for 3 years for $2,500 per car or 2.7 cents per view – Full saturation: August 2016 – Straight line depreciation – 6 year useful life

19. Design Using CATIA CAD Software

20. Design Using CATIA CAD Software

21. Design Using CATIA CAD Software • 8 5-Hour Energy •2 CLIF Bar •9 Orbit Gum •15 Advil •15 Access Cards •4 Small Altoids

22. Microeconomics Cost Retail Price • 8 5-Hour Energy 8 x $1.00 = $8 8 x $5 = $40 • 2 CLIF Bar 2 x $.50 = $1 2 x $3 = $6 • 9 Orbit Gum 9 x $.25 = $2.25 9 x $2 = $18 • 15 Advil 15 x $.15 = $2.25 15 x $2 = $30 • 15 Access Cards 15 x $2 = $30 15 x $10 = $150 • 4 Small Altoids 4 x $.50 = $2 4 x $3 = $12 Total Product Cost $45.50 Total Revenue $256 • Margin per machine : $210.50 • Machine Turnovers to Recover Machine Cost : 14.3 • Months to Breakeven @ 5% purchase rate: 9.8 months

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Final tt columbia presentation

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