Fipp 2010 final
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This document provides circulation statistics and details for a Brazilian publishing company. It operates in Brazil's magazine market, with 44 million issues sold in 2009, accounting for 17.5% of the market. The company publishes 25 monthly and 3 weekly titles across 14 segments, including magazines focused on teenagers, women, cooking, astrology, children's activities, and special editions. It has over 300 employees and 100 freelancers.
Fipp 2010 final
- 2. NUMBERS 24 years in the Brazilian market 44 millions issues sold in 2009** 17,5% of the Brazilian magazine market 14 different magazine segments 25 monthly titles 3 weekly titles 2ª biggest Publisher in Brazil in single copies* *IVC **Internal datas
- 3. TEEN Teenager Magazines: average monthly circulation of 200,000 copies in 2009. todateen has been in Brazilian Market for 15 years and it’s one of the most important trademarks among teenagers.
- 4. FEMALE Female Magazines: average monthly circulation of 187,000 copies in 2009. Shape is one of the biggest magazine sale in US Market and now is being made by us.
- 5. COOKING Magazines segment recipes and cooking: average monthly circulation of 700,000 copies in 2009.
- 6. JOÃOBIDU Magazines of the Astrologer JOÃOBIDU: average monthly circulation of 400,000 copies in 2009. He’s the most famous astrologer of Brazil.
- 7. CHILDREN Activities and coloring Magazines: average monthly circulation of 300,000 copies in 2009. Nowadays we have more than 15 licensing partners.
- 8. WEEKLY Women's weekly magazines: avarage weekly circulation of 180,000 copies in 2009.
- 9. OTHERS Several special editions are added to the monthly periodical titles. There are over 40 every month.
- 10. HEADQUARTER 300 direct employees More than 100 freelancers in SP and Rio Main partners: Editora Abril, Ediouro, Log & Print, CLY, SAPPI, Storaenzo, White Birch