This document summarizes the results of three Facebook ads campaigns run by Fitivity to promote their Kickstarter campaign. The first campaign used boosted posts and had 41 website clicks for $14.28 spent. The second campaign used website click ads and had 48 clicks for $16.51 spent. The third campaign targeted competitors' users and had 123 clicks for $21.48 spent, yielding the highest estimated return on investment of 10.45. Key learnings included the importance of focused targeting, bold advertising, relevance to users, and optimizing ads for mobile users.