際際滷

際際滷Share a Scribd company logo
FACEBOOK
ADS CAMPAIGN
Fitivitys Kickstarter Campaign
Boosted Post Campaign
Tactics:
 Included subtitles for mute play
 Video shortened to 1min to
optimize for fb
Target:
 Location: United States
 Age: 18 - 35
 People Who Match: Interests:
Basketball, Association football
(Soccer) or Football, Behaviors:
Fitness
Cost structure: $0.01/post
engagement
RESULTS:
41 website clicks
Reach 9,842 users
1,100 views
SPENT: $14.28
Website Click Campaign 1
Tactics:
 Video shortened to 1min to
optimize for fb
 Social proof: supported by 1m+
users
Target:
 Location: United States
 Age: 18 - 35
 People Who Match: Interests:
Basketball, Football or
Association football (Soccer)
Cost structure: $0.34/ website click
RESULTS:
48 website clicks
Reach 6,580 users
335 views
SPENT: $16.51
Website Click Campaign 2
Tactics:
 Controversial statement: The ONLY
 Target our competitors users who
are frustrated with the current
services
Target:
 Location: United States
 Age: 18 - 35
 People who like Sportan, PlayWith,
JoinUp,RecChec
Cost structure: $0.17/post engagement
RESULTS:
123 website clicks
Reach 10,897 users
SPENT: $21.48
Return on Investment
Website Clicks
(A)
Dollars Spent
(B)
ROI
= 10%A*20-B
B
Post Engage 41 14.28 4.7
Web Click 1 48 16.51 4.8
Web Click 2 123 21.48 10.45
Assume that 10% of users who visited the campaign would pledge the most
popular perk ($20)
Conclusion: Web Click Campaign 2 yields the most return.
Key Learning
 Focused Targeting
 Bold statement and ad image
 Copies are related to the users
 Most clicks are coming from mobile users -> large font and minimal image
for mobile users
 Video ad is not attractive enough, must catch attention from the first few
seconds.
THANKS!
-Thao Nguyen
Ad

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Ad

Fitivity Ads Campaign

  • 3. Boosted Post Campaign Tactics: Included subtitles for mute play Video shortened to 1min to optimize for fb Target: Location: United States Age: 18 - 35 People Who Match: Interests: Basketball, Association football (Soccer) or Football, Behaviors: Fitness Cost structure: $0.01/post engagement
  • 4. RESULTS: 41 website clicks Reach 9,842 users 1,100 views SPENT: $14.28
  • 5. Website Click Campaign 1 Tactics: Video shortened to 1min to optimize for fb Social proof: supported by 1m+ users Target: Location: United States Age: 18 - 35 People Who Match: Interests: Basketball, Football or Association football (Soccer) Cost structure: $0.34/ website click
  • 6. RESULTS: 48 website clicks Reach 6,580 users 335 views SPENT: $16.51
  • 7. Website Click Campaign 2 Tactics: Controversial statement: The ONLY Target our competitors users who are frustrated with the current services Target: Location: United States Age: 18 - 35 People who like Sportan, PlayWith, JoinUp,RecChec Cost structure: $0.17/post engagement
  • 8. RESULTS: 123 website clicks Reach 10,897 users SPENT: $21.48
  • 9. Return on Investment Website Clicks (A) Dollars Spent (B) ROI = 10%A*20-B B Post Engage 41 14.28 4.7 Web Click 1 48 16.51 4.8 Web Click 2 123 21.48 10.45 Assume that 10% of users who visited the campaign would pledge the most popular perk ($20) Conclusion: Web Click Campaign 2 yields the most return.
  • 10. Key Learning Focused Targeting Bold statement and ad image Copies are related to the users Most clicks are coming from mobile users -> large font and minimal image for mobile users Video ad is not attractive enough, must catch attention from the first few seconds.