fitness plan
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FitChef is a startup that provides convenient, healthy pre-packaged meals for bodybuilders and the working class in China. It plans to establish multiple manufacturing bases and partner with gyms in large and mid-sized cities to sell customized meal plans for convenient access to high-quality food. The company's main products are high-protein and low-fat meal packs for males and females at a price of RMB 30 per box. FitChef aims to raise $500,000 in initial funding to expand manufacturing and marketing to tap into an estimated $17 billion market for bodybuilding enthusiasts and a growing working class population in China.
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- 1. FitChef In health we trust Annie Eric Kheng 25/08/2014
- 2. Catalogue Introduction Market Finance Prospect Summary
- 3. Problems Inconvenient Flavourless Unhealthy
- 4. Solution Processing: several manufacturing bases
- 5. Solution Selling:parternered with gyms in large & mid-sized cities
- 6. Solution Providing customized meal plan Easier access High quality Appetizing
- 7. Main Products High protein: for body building enthusiasts Male Female Low fat: for working class Male Female Price RMB 30 per box Recurring payment
- 8. Compelling Benefits Convenience Scientific approach High quality (certified)
- 9. Catalogue Introduction Market Finance Prospect Summary
- 10. Market Details Target market Body building enthusiasts university students(18-24) working class Middle income class
- 11. Market Details Market size (China) Body building enthusiasts(15%) 13m customers 17b
- 12. Market Details Market size (China) Working class(17% growth rate) 17m customers 22b
- 13. Market Details Market size (Shanghai) Body building enthusiasts(15%) 360k customers 0.5b
- 14. Market Details Market size (Shanghai)
- 15. Technology Properly designed meal pack Certified Standard Operating Procedures (SOPs) Reliable and high quality supplies
- 16. Competitive Advantages Current market Healthier option Easier accessibility Competitive advantage: 1 year
- 17. Competitive Advantages New market First-mover advantage Brand recognition
- 18. Marketing & Sales Plan Promotion strategy Gyms Fitness magazines Websites Product strategy High quality & certified Customized meal Pricing strategy Concessions Market oriented pricing Premium pricing
- 19. Our Team Founders CTO CFO COO Employees: 72
- 20. Catalogue Introduction Market Finance Prospect Summary
- 22. Catalogue Introduction Market Finance Prospect Summary
- 23. Key Milestones JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Idea Primary research Feasibility analysis Relationships secured Business plan Prototype install Funds raised Neighbourhood market Initial contracts
- 24. Timelines 2017 2nd financing $ 0.5m 3rd financing $ 1.6m 2nd product development 1st product sales Breakeven milestonePilot test 20162015 1st financing $ 50,000
- 25. Catalogue Introduction Market Finance Prospect Summary
- 26. Summary Funding requirement: 0.5m Purpose Manufacturing MKT & Sales Competitive advantages Expertise Potentially profitable Untapped market Return Shares
- 27. Financial Roadmap USD 2nd yr 3rd yr 4th yr operation revenue 21,520,771 70,444,657 130,678,773 production cost 10,760,386 35,474,844 62,449,489 selling expense 1,139,176 3,645,139 7,159,807 administrative expense 5,184,154 15,359,938 27,003,795 financing expense 10,000 140,000 600,000 total expense 17,093,716 54,619,921 97,213,091 income before tax 4,427,055 15,824,736 33,465,682