Five Common Challenges in Blogging and How to Overcome Them

Jul 14, 2010Download as PPT, PDF1 like2,270 views

The document discusses common challenges in starting and maintaining a blog and provides suggestions to overcome them. It identifies some challenges as not having anything to write about, lack of time, concerns about lack of readers, and uncertainty about the value. The document recommends narrowing topics based on expertise and interests, scheduling posts in advance, making blogs easy to share and read, and participating in blog-related projects to help drive traffic. Sample blogging schedules and resources for blog basics and successful nonprofit blogs are also included to help new bloggers.

Five Common Challenges to Starting and Maintaining a Blog And how you can overcome them 1

OVERVIEW OF PRESENTATION Benefits of Blogging What a Blog Is NOT Five Common Challenges Blogs to Get You Started 2

THE BENEFITS OF BLOGGING Improve your search engine rankings Provide meaningful insight to who you are Establish yourself as a thought leader in your field Build a stronger network Increase opportunities for professional development 3

WHAT A BLOG IS NOT A place for rants and raves A replacement for offline efforts A monologue A tool for everyone 4

COMMON CHALLENGES “ I don’t have anything to write about!” ~Narrow topics/themes based on passion, expertise, audience, and goals ~Read and engage other blogs in your field ~Start with smaller posts Resource: Choosing topics for your next blog post http://www.problogger.net/archives/2008/08/14/how-to-choose-a-topic-for-your-next-blog-post/ 5

COMMON CHALLENGES “ I don’t have time to write!” ~Be consistent ~Diversify the kinds of posts you write ~Use other forms of social media for presence ~Do multiple posts at once ~Schedule posts ahead of time Resource: 6 ways to constantly produce quality blog content http://www.socialmediaexaminer.com/6-ways-to-constantly-produce-quality-blog-content/ 6

SAMPLE BLOGGING SCHEDULE 7 Plot on a 30 day calendar and pay attention to themes and events that may alter this schedule. Type of Post Type of Content Frequency Tasks Required Interview ~Young social change leader ~Thought leader 1x/month ~Generating list of potential interviews and questions related to their position and interest Recap/Review ~Events ~Resources 1x/month News/Notes ~Interesting links 2x/month Guest posts ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Criteria for participation? ~Contacting people for involvement Editorials ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Staying on top of events/issues ~Blocking out time to write

COMMON CHALLENGES “ I’m not going to have any readers.” ~Make it easy to read and share ~Participate in or start blog related projects ~Market your blog ~Link to your work and the work of others Resource: 19 tips for increasing traffic to your blog http://www.socialmediaexaminer.com/19-tips-for-driving-traffic-to-your-blog/ 8

COMMON CHALLENGES “ How will I know this is worth it anyway?” Set up tangible measures for yourself based on personal branding goals ~Professional opportunities to speak or consult ~Retweets or shares of posts ~Connections you make offline Resource: The Journalist’s Guide to Maximizing Social Media ROI http://mashable.com/2009/12/02/personal-social-media-roi/ 9

COMMON CHALLENGES “ This technology is way over my head!” ~Choosing a platform is mainly about personal preference ~Play around but start small ~Free online tutorials Resource: Blog basics for beginners http://www.blogbasics.com/beginner-tutorials.php 10

BLOGS TO GET YOU STARTED Nonprofit.alltop.com Individual Public Service Bloggers rosettathurman.com | nonprofit and social justice leadership http://www.rosettathurman.com/2010/06/32-nonprofit-philanthropy-blogs-written-by-people-of-color/ blackgivesback.com | philanthropy beth.typepad.com | social media and technology createquity.com | art and social justice joannejacobs.com | education The Art of Blogging Problogger.com | http://www.problogger.net/how-to-write-great-blog-content/ | http://www.problogger.net/archives/category/31-days-to-building-a-better-blog/ Menwithpens.com 11 Want more? Look at the links/blogroll sections of these blogs!

CONTACT Allison Jones ----- social media | social justice | millenial leadership http://www.allisonj.org [email_address] 12

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Five Common Challenges in Blogging and How to Overcome Them

1. Five Common Challenges to Starting and Maintaining a Blog And how you can overcome them 1

2. OVERVIEW OF PRESENTATION Benefits of Blogging What a Blog Is NOT Five Common Challenges Blogs to Get You Started 2

3. THE BENEFITS OF BLOGGING Improve your search engine rankings Provide meaningful insight to who you are Establish yourself as a thought leader in your field Build a stronger network Increase opportunities for professional development 3

4. WHAT A BLOG IS NOT A place for rants and raves A replacement for offline efforts A monologue A tool for everyone 4

5. COMMON CHALLENGES “ I don’t have anything to write about!” ~Narrow topics/themes based on passion, expertise, audience, and goals ~Read and engage other blogs in your field ~Start with smaller posts Resource: Choosing topics for your next blog post http://www.problogger.net/archives/2008/08/14/how-to-choose-a-topic-for-your-next-blog-post/ 5

6. COMMON CHALLENGES “ I don’t have time to write!” ~Be consistent ~Diversify the kinds of posts you write ~Use other forms of social media for presence ~Do multiple posts at once ~Schedule posts ahead of time Resource: 6 ways to constantly produce quality blog content http://www.socialmediaexaminer.com/6-ways-to-constantly-produce-quality-blog-content/ 6

7. SAMPLE BLOGGING SCHEDULE 7 Plot on a 30 day calendar and pay attention to themes and events that may alter this schedule. Type of Post Type of Content Frequency Tasks Required Interview ~Young social change leader ~Thought leader 1x/month ~Generating list of potential interviews and questions related to their position and interest Recap/Review ~Events ~Resources 1x/month News/Notes ~Interesting links 2x/month Guest posts ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Criteria for participation? ~Contacting people for involvement Editorials ~Issue affecting young people in public service ~How-Tos in social media, career development ~Events or Resources 1x/month ~Staying on top of events/issues ~Blocking out time to write

8. COMMON CHALLENGES “ I’m not going to have any readers.” ~Make it easy to read and share ~Participate in or start blog related projects ~Market your blog ~Link to your work and the work of others Resource: 19 tips for increasing traffic to your blog http://www.socialmediaexaminer.com/19-tips-for-driving-traffic-to-your-blog/ 8

9. COMMON CHALLENGES “ How will I know this is worth it anyway?” Set up tangible measures for yourself based on personal branding goals ~Professional opportunities to speak or consult ~Retweets or shares of posts ~Connections you make offline Resource: The Journalist’s Guide to Maximizing Social Media ROI http://mashable.com/2009/12/02/personal-social-media-roi/ 9

10. COMMON CHALLENGES “ This technology is way over my head!” ~Choosing a platform is mainly about personal preference ~Play around but start small ~Free online tutorials Resource: Blog basics for beginners http://www.blogbasics.com/beginner-tutorials.php 10

11. BLOGS TO GET YOU STARTED Nonprofit.alltop.com Individual Public Service Bloggers rosettathurman.com | nonprofit and social justice leadership http://www.rosettathurman.com/2010/06/32-nonprofit-philanthropy-blogs-written-by-people-of-color/ blackgivesback.com | philanthropy beth.typepad.com | social media and technology createquity.com | art and social justice joannejacobs.com | education The Art of Blogging Problogger.com | http://www.problogger.net/how-to-write-great-blog-content/ | http://www.problogger.net/archives/category/31-days-to-building-a-better-blog/ Menwithpens.com 11 Want more? Look at the links/blogroll sections of these blogs!

12. CONTACT Allison Jones ----- social media | social justice | millenial leadership http://www.allisonj.org [email_address] 12

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Five Common Challenges in Blogging and How to Overcome Them

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