Focus group
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The focus group discussed an advertisement. For the best thing, they cited the editing, humor, sound design and soundtrack. For the worst, criticisms included the acting, stunts and lead actor. Half thought it looked like a real ad while half did not. Suggestions for improvement included a different lead actor, different cast, and more violence.
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Richards anthony video feedbackanthony01425
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The student produced a music video that showed proficiency in technical skills like camera work, framing, and editing to sync with the music. The video maintained audience interest through good use of visuals and locations. It also had a clear narrative and strong performance. The student showed excellence in designing a digipak with a clear theme and effective creativity. An advertisement was also well designed with an excellent manipulated image, varied fonts, and awareness of layout and design conventions. Overall the work was assessed as a high level with scores of 30/40 for the video and 9/10 and 10/10 for the ancillary tasks.Richards anthony 2
Richards anthony 2anthony01425
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This document provides feedback on a student's pre-production tasks for a music video project. It evaluates each of the student's 14 tasks on their blog. For most tasks, the feedback notes what was done well and areas that needed more detail or improvement. Overall, the teacher praises the student's efficient blog presentation and understanding of the tasks, but notes a lack of technical terminology. The student is instructed to complete missing work and improve areas. By the final evaluation, the student had amended posts and earned a final mark of 15 out of 20.Richards anthony evaluation and overall feedback sheet
Richards anthony evaluation and overall feedback sheetanthony01425
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Anthony Richards received a grade of B for his A2 coursework. His video received high marks for its camera work, editing, and clear narrative. His digipak and poster designs also received full marks for their creative manipulation of images and effective themes carried through each product. In his evaluation, Richards provided good details on how his works conformed to genre conventions and how the products worked together, but could have included more technical terminology and critical analysis. Overall, his practical work was of a high standard and he demonstrated good progress.Production schedule
Production scheduleanthony01425
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The document outlines the production schedule and equipment for shooting a music video over several weeks in January and February. It records the dates, locations, actors, and equipment used to film different scenes featuring the main character Tom. Pre-production took place in November and December, including storyboarding, floor planning, casting, and location scouting. Shooting then occurred on various dates in January, including close-up shots of Tom on a black background, scenes of him meeting another character and having an encounter, and a breakdown scene. Editing and post-production took place using Adobe Premiere Pro and After Effects software to add effects and transitions between shots.What have you learned from audience feedback
What have you learned from audience feedbackanthony01425
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The feedback indicated that the editing and use of the song were positively received, showing that the visuals matched the song's style. However, the narrative was confusing for some and the camera work needed improvement as shots were too shaky. To address this, the creator would make the story more obvious through added dialogue, and use a Steadicam to stabilize tracking shots for a wider audience.Shot list
Shot listanthony01425
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This shot list details 43 shots across various locations including Bickerley Bridge, Bickerley Road, Lynes Lane, Pocket Park, and a photography studio. The shots include a variety of camera movements and angles such as pans, tracks, zooms, and over-the-shoulder shots. They show a man interacting with two other men on the bridge before being beaten by one of them and then experiencing emotional turmoil in the park and on the roads as he runs between locations in distress.Production schedule
Production scheduleanthony01425
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The document outlines the production schedule and equipment used for filming a music video over several weeks in January and February. It details the locations, actors, and equipment used during filming of scenes featuring the protagonist Tom. Post-production included editing in Adobe Premiere Pro and adding effects in Adobe AfterEffects to enhance the shots and transitions in the music video.Trip hop
Trip hopanthony01425
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Trip-hop originated in Bristol, UK in the late 1980s and early 1990s, combining hip hop, world music, and R&B. Key artists who helped define the genre include Massive Attack, Tricky, Portishead, and Bjork. Trip-hop is characterized by downtempo beats between 80-110 bpm, soulful or jazzy female vocals, heavy use of sampling, and an atmospheric or psychedelic style rather than focus on lyrics. It differs from gangsta rap in its more relaxed and psychedelic atmosphere. The genre has influenced many other artists and remains influential today.Target audience
Target audienceanthony01425
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This document describes two target audiences for a music genre - a male and female between 13-25 years old. They are both integrated with technology, wearing casual clothes appropriate for their social class, and listening to artists within the genre. The male wears headphones, has black hair, and casual clothes. The female uses a mobile phone, wears casual clothes, and her appearance conforms to lower-middle class audience groups.Trip hop
Trip hopanthony01425
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Trip-hop originated in Bristol, UK in the late 1980s and early 1990s, combining elements of hip hop, electronic music, and R&B. Key artists who helped define the genre include Massive Attack, Portishead, and Tricky. Trip-hop tracks are typically downtempo, with atmospheric and sample-heavy compositions featuring soulful female vocals over bass-driven beats between 80-110 BPM. The genre emphasizes mood and texture over lyrics, with an overall psychedelic and melancholic tone.Production schedule
Production scheduleanthony01425
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This document outlines the production details for a music video shot over multiple dates in December, January, and February. It details the camera equipment used, Canon 1100D, the actors and props for each shoot date and location. It also lists editing dates in January and February using Adobe Premiere Pro software. Notes at the bottom explain the choices of camera, tripod, black background, and software for their portability, ability to improve shot quality and variety, to create an unnatural atmosphere, and to enable editing, color correction and other effects.Floor plan
Floor plananthony01425
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The document appears to be a list of shots from a film or video project, labeled with numbers and some additional information. Shot numbers are listed from 1 to 37 along with some character names and technical terms like POV, camera, and direction of movement. The shots are not described but only labeled with numbers and short annotations.Location photos
Location photosanthony01425
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Anthony Richards scouted five locations for an upcoming film shoot. Location 1 was chosen for its long bridge allowing for tracking shots and use of the rule of thirds. Location 2 provides a connected street and alleyway needed for a fight scene. Location 3 has an isolated, enclosed feel suitable for depicting the protagonist's mental breakdown. Location 4 allows for a lengthy tracking shot along its long, lightly trafficked road. Location 5 symbolizes the protagonist's journey with its bridge representing a pivotal struggle.Floor plan
Floor plananthony01425
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This document lists a series of shot numbers from a film or video project. The shots are numbered out of order, with some shots listed multiple times or grouped together, suggesting non-linear or parallel editing of the various shots.Shot list
Shot listanthony01425
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This shot list details the filming of a confrontation and its aftermath between three men. It involves shots of one man being assaulted by another man in an alley. Later, intense emotional and physical reactions are shown of the assaulted man experiencing pain alone in a park and on a bridge at night. The list culminates with the man calmly looking out over the view from the bridge before walking away as the credits roll.Shot list
Shot listanthony01425
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The document is a shot list for a film or video project. It contains various camera shots and angles including pans, tracks, close-ups, mediums, and wide shots from different points of view. It also includes establishing shots, reaction shots, montages with color warping effects, stock footage inserts, and transitions between day and night. The list ends with a time-lapse closing shot and credits.Script
Scriptanthony01425
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This document is an unfinished script that follows a man through a series of disturbing encounters and hallucinations. In the first scene, the man sees another man on a bridge and is later beaten by a third man. He has increasingly strange visions in a park and while walking at night. The man collapses on a bridge finding a mysterious note that seems to help him, and in the final scene he appears at peace looking out from the bridge.Target audience
Target audienceanthony01425
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The document profiles two potential target audiences for a music genre. Both are between 13-25 years old, reflecting the core fan base. They are shown wearing casual clothes and using technology like headphones and phones to emphasize their connectivity and readiness to consume music. The document provides details about their style, interests and estimated socioeconomic class to develop personas.Ideas drafting
Ideas draftinganthony01425
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The document provides ideas for drafting a music video, including juxtaposing upbeat lyrics with sad visuals, adding an operatic element with percussion and strings, and considering making the gender politics subtext more explicit. It also recommends long camera movements with few cuts, incorporating repeated motifs and steady pacing to match the song's beat and echoed vocals, while varying camera angles and movement to make the visuals more interesting.Trip hop
Trip hopanthony01425
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Trip-hop originated in 1989 in Bristol, England, combining elements of hip hop, world music, and R&B. The genre was popularized by artists from Bristol like Massive Attack, Tricky, and Portishead. Trip-hop tracks typically have a bass-heavy drumbeat between 80-110 bpm, feature sampled instruments and female vocals, and focus more on atmosphere than lyrics. The style aims for a more relaxed, psychedelic vibe compared to grittier gangsta rap.Ad
Focus group
- 1. Focus Group Question 1: What is the best thing about this advert? Person 1: The editing Person 2: Its sense of humour Person 3: The sound design Person 4: The soundtrack Question 2: What is the worst thing about this advert? Person 1: The acting Person 2: The stunts Person 3: The acting Person 4: The lead actor Question 3: Do you think this looks like a real advert? Person 1: Y Person 2: Y Person 3: N Person 4: N Question 4: What would improve this advert for you? Person 1: A different lead actor Person 2: A different lead actor Person 3: More violence Person 4: A different cast