際際滷

際際滷Share a Scribd company logo
N
a prvn鱈 pohled to vy-
pad叩 jako ten nej-
ban叩lnj邸鱈 recept na
炭spch: j鱈dlo kupuj鱈
v邸ichni a v邸ichni si
st転uj鱈 na b鱈dnou kvalitu, tak転e kdo
nab鱈dne nco lep邸鱈ho, neml by mi-
nout c鱈l. Tady jsou tyi p鱈bhy o li-
dech, kte鱈 to zkusili v praxi. Ne
38 I FORBES DUBEN 2014
v転dycky je to takov叩 idyla, jak by lo足
vk zven鱈 ekal, ale hlad po lep邸鱈m
j鱈dle evidentn existuje.
Pibh prvn鱈:
ESK ITLIE
Mekka kvalitn鱈ho j鱈dla u d叩lnin鱈 v箪-
padovky, naproti benz鱈nce a McDo-
nald's? Zn鱈 to divn, ale kdo jezd鱈 ven
z Prahy smrem na jih ;-es Smichov,
u転 asi Y. o em je rec
Ceduli s n叩pisem-~< ?ood :lar-
ket na budov ml辿~ z~ po-
loviny 20. stole坦 najd~ t!貼 ~-m
rokem. A mezi obchody. : ~ -e :;e
v esku vylo転en zami-..Iji ::.:: :ep邸鱈
a dra転邸鱈 j鱈dlo, dnes r転ko ~o.-:.::- :l足
koho vt邸鱈ho.
Byznys se tu op鱈r叩 o jednoduch箪
pedpoklad, 転e It叩lie je v potrav鱈n叩ch
pojem. Ve Wine Foodu si zakl叩daj鱈 na
tom, 転e si osobn vyberou v It叩lii do-
davatele a zbo転鱈 od nich voz鱈 p鱈mo
do sv箪ch obchod哲, tak転e maj鱈 pehled
a mohou ruit za kvalitu.
V箪sledek? Wine Food Market
u転 m叩 dnes po Praze ti prodejny
a velkoobchod. Kdy転 se sete v邸echno
dohromady, denn鱈 tr転by se v pr哲mru
vy邸plhaj鱈 pes milion korun.
"N叩邸 obrat je kolem 200 milion哲
v maloobchodu plus dal邸鱈ch 200 mi-
liontl dl叩 velkoobchod," 鱈k叩 ob-
chodn鱈 邸辿ffirmy Roberta Bosticco
o v箪sledc鱈ch, kter箪mi se doposud
Wine Food Market nikde nechlubil.
Roberta Bosticco je - stejn jako
jeho zbo転鱈 - erstv dovezen箪 z It叩-
lie. V Praze bydl鱈 rok a p哲l a ve firm
m叩 na starosti hlavn n叩kup a v箪br
tch spr叩vn箪ch dodavatel哲. Funguje
de facto jako dvojka pod Ji鱈m Jel鱈n-
ZKUSILI JSME NOVOU
SUNKU, KTER BYLA
O 30 PROCENT DRA貼,
AJE Z N BESTSELLER.
kem, kter箪 firmu zalo転il ped dev鱈ti
lety jako velkoobchod, dodnes ji 鱈d鱈
a m叩 v n鱈 100 procent. Chce se pr箪
v邸ak dr転et v pozad鱈 a nechat za sebe
mluvit svoji znaku. "Dohodli jsme
se, 転e tv叩鱈 firmy budu j叩," vysvtluje
Bosticco.
Posledn鱈 ti roky Wine Food Mar-
ket rostl podle nho tempem 15 a転 18
procent, a to jak v maloobchodu, tak
ve velkoobchodu. Podle Bosticca je na
tomjasn vidt, 転e o kvalitn鱈 j鱈dlo je
z叩jem. Mo転n叩 ne tak velk箪 jako vIt叩-
lii, ale i e邸i pr箪 dok叩転ou pekvapit.
"Loni jsme objevili novou parmskou
邸unku, kter叩 byla opravdu exkluzivn鱈.
Jedin箪 probl辿m byl ten, 転e st叩la
o 30 procent v鱈c ne転 ta nejdra転邸鱈, kte-
rou jsme mli tou dobou v nab鱈dce.
Zkusili jsme to a dnes je z n鱈 bestsel-
ler," 鱈k叩 Bosticco o 邸unce, kter叩 stoj鱈
880 korun za kilo.
Wine Food Market je podle nho
samozejm v zisku, kter箪 se kom-
pletn vrac鱈 zp叩tky do firmy. Za
posledn鱈 ti roky se takto investovalo
nco mezi 30 a 40 miliony korun.
Firma se d鱈ky tomu rychle rozr哲s足
t叩. Na Sm鱈chov u転 m叩 nkolik let tr転-
nici, restauraci, obchod s delikatesami,
bar a pek叩rnu. Vloni v listopadu pi足
bylo eznictv鱈 a po nm je邸t gril v b箪-
val辿 kon鱈rn. Jednou u転 firma tak辿
邸l叩pla vedle - posledn鱈 ze sv箪ch ob-
chod哲, kter箪 otevela v P叩nsk辿 pas叩転i
v centru Prahy, musela kv哲li 邸patn
vybran辿mu m鱈stu zav鱈t. Te ale zno-
vu hled叩 m鱈sto, kam d叩l expandovat.
Podle Bosticca nejsp鱈邸 opt do Prahy
(mimo hlavn鱈 msto je pr箪 trh trochu
jin箪 a zat鱈m jsou na nj p鱈li邸 mal鱈).
Pibh druh箪:
STARDOBRANGLIE
Anglick叩 kuchyn nem叩 mezi echy
pr叩v nejlep邸鱈 povst. Stejn箪 despekt
ale rozhodn neplat鱈 pro potraviny
anglick辿ho p哲vodu, alespo soud
podle rostouc鱈ho 炭spchu tch se
znakou Marks & Spencer.
e邸i si tuhle znaku v posledn鱈ch
letech dost obl鱈bili. Urit za to tro-
chu mohou hezk辿 obaly, kter辿 maj鱈
typick箪 "spencerovsk箪" design. D哲le足
転itj邸鱈 ale je, 転e lid辿 v esku v箪robky
s logem Marks &Spencer vn鱈maj鱈
jako kvalitn鱈. "Z叩kazn鱈ci od n叩s oe足
k叩vaj鱈 urit箪 standard. A jsou ochotn鱈
si za kvalitu zaplatit," 鱈k叩 Petr Vokroj,
邸辿f sekce potrav鱈n M&S pro eskou
republiku, Slovensko, Polsko a Po-
balt鱈, kter箪 do firmy pi邸el pr叩v kv哲li
startu potravinov辿 sekce po 13 letech
v maloobchodn鱈m etzci Ahold. "鱈足
kal jsem si, 転e tam bu vydr転鱈m do
d哲chodu, nebo se objev鱈 njak叩 nov叩
p鱈le転itost. Zaal jsem se rozhl鱈転et
kolem sebe a na邸tst鱈 to bylo pr叩v
v dob, kdy se Marks & Spencer roz-
hodl roz邸鱈it prodej potrav鱈n v esku.
Hledali nkoho, kdo by tuhle sekci
vedl, tak転e jsme se brzy dohodli."
To bylo v roce 2010. U転 tehdy ml
etzec v Praze nkolik prodejen pe足
dev邸鱈m s obleen鱈m a potraviny v nm
DUBEN 2014 FORBES I 39

More Related Content

Featured (20)

How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
SocialHRCamp
2024 State of Marketing Report by Hubspot
2024 State of Marketing Report  by Hubspot2024 State of Marketing Report  by Hubspot
2024 State of Marketing Report by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...
SocialHRCamp
2024 State of Marketing Report by Hubspot
2024 State of Marketing Report  by Hubspot2024 State of Marketing Report  by Hubspot
2024 State of Marketing Report by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius

Forbes_1

  • 1. N a prvn鱈 pohled to vy- pad叩 jako ten nej- ban叩lnj邸鱈 recept na 炭spch: j鱈dlo kupuj鱈 v邸ichni a v邸ichni si st転uj鱈 na b鱈dnou kvalitu, tak転e kdo nab鱈dne nco lep邸鱈ho, neml by mi- nout c鱈l. Tady jsou tyi p鱈bhy o li- dech, kte鱈 to zkusili v praxi. Ne 38 I FORBES DUBEN 2014 v転dycky je to takov叩 idyla, jak by lo足 vk zven鱈 ekal, ale hlad po lep邸鱈m j鱈dle evidentn existuje. Pibh prvn鱈: ESK ITLIE Mekka kvalitn鱈ho j鱈dla u d叩lnin鱈 v箪- padovky, naproti benz鱈nce a McDo- nald's? Zn鱈 to divn, ale kdo jezd鱈 ven z Prahy smrem na jih ;-es Smichov, u転 asi Y. o em je rec Ceduli s n叩pisem-~< ?ood :lar- ket na budov ml辿~ z~ po- loviny 20. stole坦 najd~ t!貼 ~-m rokem. A mezi obchody. : ~ -e :;e v esku vylo転en zami-..Iji ::.:: :ep邸鱈 a dra転邸鱈 j鱈dlo, dnes r転ko ~o.-:.::- :l足 koho vt邸鱈ho.
  • 2. Byznys se tu op鱈r叩 o jednoduch箪 pedpoklad, 転e It叩lie je v potrav鱈n叩ch pojem. Ve Wine Foodu si zakl叩daj鱈 na tom, 転e si osobn vyberou v It叩lii do- davatele a zbo転鱈 od nich voz鱈 p鱈mo do sv箪ch obchod哲, tak転e maj鱈 pehled a mohou ruit za kvalitu. V箪sledek? Wine Food Market u転 m叩 dnes po Praze ti prodejny a velkoobchod. Kdy転 se sete v邸echno dohromady, denn鱈 tr転by se v pr哲mru vy邸plhaj鱈 pes milion korun. "N叩邸 obrat je kolem 200 milion哲 v maloobchodu plus dal邸鱈ch 200 mi- liontl dl叩 velkoobchod," 鱈k叩 ob- chodn鱈 邸辿ffirmy Roberta Bosticco o v箪sledc鱈ch, kter箪mi se doposud Wine Food Market nikde nechlubil. Roberta Bosticco je - stejn jako jeho zbo転鱈 - erstv dovezen箪 z It叩- lie. V Praze bydl鱈 rok a p哲l a ve firm m叩 na starosti hlavn n叩kup a v箪br tch spr叩vn箪ch dodavatel哲. Funguje de facto jako dvojka pod Ji鱈m Jel鱈n- ZKUSILI JSME NOVOU SUNKU, KTER BYLA O 30 PROCENT DRA貼, AJE Z N BESTSELLER. kem, kter箪 firmu zalo転il ped dev鱈ti lety jako velkoobchod, dodnes ji 鱈d鱈 a m叩 v n鱈 100 procent. Chce se pr箪 v邸ak dr転et v pozad鱈 a nechat za sebe mluvit svoji znaku. "Dohodli jsme se, 転e tv叩鱈 firmy budu j叩," vysvtluje Bosticco. Posledn鱈 ti roky Wine Food Mar- ket rostl podle nho tempem 15 a転 18 procent, a to jak v maloobchodu, tak ve velkoobchodu. Podle Bosticca je na tomjasn vidt, 転e o kvalitn鱈 j鱈dlo je z叩jem. Mo転n叩 ne tak velk箪 jako vIt叩- lii, ale i e邸i pr箪 dok叩転ou pekvapit. "Loni jsme objevili novou parmskou 邸unku, kter叩 byla opravdu exkluzivn鱈. Jedin箪 probl辿m byl ten, 転e st叩la o 30 procent v鱈c ne転 ta nejdra転邸鱈, kte- rou jsme mli tou dobou v nab鱈dce. Zkusili jsme to a dnes je z n鱈 bestsel- ler," 鱈k叩 Bosticco o 邸unce, kter叩 stoj鱈 880 korun za kilo. Wine Food Market je podle nho samozejm v zisku, kter箪 se kom- pletn vrac鱈 zp叩tky do firmy. Za posledn鱈 ti roky se takto investovalo nco mezi 30 a 40 miliony korun. Firma se d鱈ky tomu rychle rozr哲s足 t叩. Na Sm鱈chov u転 m叩 nkolik let tr転- nici, restauraci, obchod s delikatesami, bar a pek叩rnu. Vloni v listopadu pi足 bylo eznictv鱈 a po nm je邸t gril v b箪- val辿 kon鱈rn. Jednou u転 firma tak辿 邸l叩pla vedle - posledn鱈 ze sv箪ch ob- chod哲, kter箪 otevela v P叩nsk辿 pas叩転i v centru Prahy, musela kv哲li 邸patn vybran辿mu m鱈stu zav鱈t. Te ale zno- vu hled叩 m鱈sto, kam d叩l expandovat. Podle Bosticca nejsp鱈邸 opt do Prahy (mimo hlavn鱈 msto je pr箪 trh trochu jin箪 a zat鱈m jsou na nj p鱈li邸 mal鱈). Pibh druh箪: STARDOBRANGLIE Anglick叩 kuchyn nem叩 mezi echy pr叩v nejlep邸鱈 povst. Stejn箪 despekt ale rozhodn neplat鱈 pro potraviny anglick辿ho p哲vodu, alespo soud podle rostouc鱈ho 炭spchu tch se znakou Marks & Spencer. e邸i si tuhle znaku v posledn鱈ch letech dost obl鱈bili. Urit za to tro- chu mohou hezk辿 obaly, kter辿 maj鱈 typick箪 "spencerovsk箪" design. D哲le足 転itj邸鱈 ale je, 転e lid辿 v esku v箪robky s logem Marks &Spencer vn鱈maj鱈 jako kvalitn鱈. "Z叩kazn鱈ci od n叩s oe足 k叩vaj鱈 urit箪 standard. A jsou ochotn鱈 si za kvalitu zaplatit," 鱈k叩 Petr Vokroj, 邸辿f sekce potrav鱈n M&S pro eskou republiku, Slovensko, Polsko a Po- balt鱈, kter箪 do firmy pi邸el pr叩v kv哲li startu potravinov辿 sekce po 13 letech v maloobchodn鱈m etzci Ahold. "鱈足 kal jsem si, 転e tam bu vydr転鱈m do d哲chodu, nebo se objev鱈 njak叩 nov叩 p鱈le転itost. Zaal jsem se rozhl鱈転et kolem sebe a na邸tst鱈 to bylo pr叩v v dob, kdy se Marks & Spencer roz- hodl roz邸鱈it prodej potrav鱈n v esku. Hledali nkoho, kdo by tuhle sekci vedl, tak転e jsme se brzy dohodli." To bylo v roce 2010. U転 tehdy ml etzec v Praze nkolik prodejen pe足 dev邸鱈m s obleen鱈m a potraviny v nm DUBEN 2014 FORBES I 39