Ford launched a new car model called "Kare" that is fuel efficient at 24.5 kmpl, spacious for comfort, and stylish. It has a starting price between Rs. 4.5-6.5 lakhs and features Bluetooth, charging ports, and is eco-friendly. The ad emphasizes that Ford Kare is light on fuel costs and pockets because the company cares about middle-class customers, which are projected to grow to 250 million people in India by 2015.