1. Forgetting can occur due to encoding failure, where information is not properly stored in long-term memory to begin with. 2. According to trace decay theory, stored memories naturally weaken over time unless they are refreshed through rehearsal. Early experiments found most memories were lost within 18 seconds without rehearsal. 3. Retrieval failure occurs when information is still stored but cannot be accessed, possibly due to interference from other memories. Providing memory cues can sometimes help with retrieval.