ForkFly for Media
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ForkFly is a self-service platform that allows media partners to monetize digital advertising in new ways and engage advertisers and audiences through their mobile and web apps. It provides geo-targeted deals and incentives to local audiences while giving advertisers tools to build their brand and customer base. Advertisers pay monthly subscriptions for unlimited offers and analytics to understand customer behavior. Media partners can generate revenue through the subscriptions, daily deals programs, and banner ads on their sites.
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The document discusses the importance of a holistic, multi-channel approach to mobile marketing, emphasizing the growing fragmentation of the mobile ecosystem and the need for brands to adapt strategies accordingly. It presents numerous statistics highlighting consumer behaviors and preferences related to mobile, as well as key points for executing successful mobile campaigns and case studies illustrating effective uses of mobile channels. Key takeaways include the necessity for consumers to have a seamless experience across touch points and the importance of understanding and leveraging mobile users' behaviors for enhanced engagement and loyalty.Mobile Acquisition Strategy for New IPs
Mobile Acquisition Strategy for New IPsYong Park
油
The document provides an overview of mobile user acquisition strategies, focusing on ad networks, trackers, and analytics platforms. It discusses different pricing models for app installs, highlights several recommended networks, and suggests suitable options for initial soft launches based on demographic and budget considerations. Recommendations include utilizing Chartboost and Facebook for advertising, as well as AppsFlyer and Mixpanel for tracking and analytics.Mobile Marketing Trends and Strategies
Mobile Marketing Trends and StrategiesAlexander Tsatkin
油
The document outlines strategies for mastering mobile marketing, emphasizing its growth and the importance of adapting to emerging opportunities and trends. Key success factors include selecting suitable offers, systematizing processes, outsourcing tasks, diversifying strategies, and leveraging technology. Additionally, it provides tips for improving campaign profitability and emphasizes the significance of understanding various mobile factors that affect performance.2016.08.22 -go_app_presentation
2016.08.22 -go_app_presentationDaniel McKernan
油
This document discusses how mobile engagement can help win elections in 2016 and 2018. It promotes a mobile app platform called GOApp that allows campaigns to interact with voters, recruit volunteers, fundraise, and promote their message through a customizable mobile app. The platform provides tools like messaging, polls, events calendar, and donation functionality to help campaigns connect with constituents and track engagement in real-time. It claims this mobile strategy is more effective than traditional advertising methods and will help campaigns succeed if they embrace this new technology.Why your business needs a mobile app
Why your business needs a mobile appPaperlit
油
The document emphasizes the necessity for businesses to develop mobile apps to meet consumer expectations, as mobile usage is rapidly replacing desktop engagement. With statistics showing that smartphones and tablets account for a significant share of digital media time and that consumers are increasingly using mobile at every stage of the buying process, it highlights the need for an optimized mobile presence. Implementing a mobile app enhances user experience, engagement, and loyalty while driving sales and competitiveness in the market.Nicho- A social engagement software- created by SocioFabrica
Nicho- A social engagement software- created by SocioFabricaNicho
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The document summarizes a social engagement platform called Nicho that allows brands, agencies and leagues to run contests and promotions on social media. It has features like user generated content contests, sweepstakes, customized promotions, content aggregation and distribution. The platform can be used as a Facebook app, microsite, or embedded on other sites. It allows moderation of entries, community engagement through voting and comments, and analytics. The goal is to provide a customizable and superior user experience for large-scale promotions compared to other generic solutions.Here are 10 tips to choose your mobile retargeting partner.
Here are 10 tips to choose your mobile retargeting partner.Vizury - Growth Marketing Platform
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The document discusses the significance of mobile devices in marketing strategies, highlighting their substantial sales contributions in various regions. It emphasizes the importance of effective mobile retargeting, understanding user behavior, and utilizing diverse identification techniques while addressing the limitations of traditional cookie-based tracking. Additionally, it outlines flexible campaign management options, including self-serve and fully managed models to optimize mobile marketing efforts.adtech SF 2012 Startup spotlight mobile fiksu
adtech SF 2012 Startup spotlight mobile fiksuad:tech
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Fiksu is a mobile app user acquisition platform that helps brands acquire large volumes of loyal, cost-effective app users. It provides access to billions of impressions across 35+ advertising sources to optimize for category and overall app rank increases. Fiksu's algorithm-based targeting focuses on finding loyal users rather than just downloads. It fully manages the acquisition process through a centralized dashboard. A hypothetical example showed how Fiksu helped a finance app acquire over 800k downloads and 374k loyal users with a 250% ROI through a 30-day optimization program.GOApp
GOApp Daniel McKernan
油
The document promotes a mobile app called GoApp that aims to help political campaigns win elections by providing an all-in-one platform for voter engagement, volunteer recruitment, fundraising, and analytics. It claims mobile engagement is the most effective and affordable campaign tool and that GoApp allows users to easily build a customized app to interact with constituents in real-time through messaging, videos, polls, and donation functionality. The platform aims to enhance campaign success through proven engagement techniques and real-time metrics to optimize messaging.WebMobi Mobile Solutions for eCommerce
WebMobi Mobile Solutions for eCommerce WebMobi_Team
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WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.Pricing strategies for iOS applications
Pricing strategies for iOS applicationsMobisoft Infotech LLC
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This document discusses pricing strategies for iOS applications. It notes that 40-45% of iOS revenues come from in-app purchases, with subscriptions and ads being other monetization models. The document provides download estimates needed for top rankings and outlines various monetization models including in-app purchases, subscriptions, ads, location-based offerings, and social media integration. It also discusses Apple's subscription policies and considerations around other payment integrations and mobile platforms.Mobile Workshop: How to build your plan.
Mobile Workshop: How to build your plan.Social Innovation Generation
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This document provides guidance on developing a mobile strategy. It recommends determining constituents' needs, goals, platforms, and marketing strategy. The needs assessment should understand how and where constituents access information. Goals could include fundraising, advocacy, or information. Popular platforms include smartphones, SMS, and social media. The marketing strategy should integrate mobile with other channels and test different messages and formats. Success can be measured by donations, engagement, or other metrics. Outsourcing help is also suggested.Marketing your Mobile Presence
Marketing your Mobile PresenceSerge Milbank
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This document discusses optimizing marketing for mobile presence. It provides an overview of Stream:20, a digital marketing consultancy, and their approach to benchmarking and improving clients' mobile and digital strategies. They assess clients across 29 core digital marketing areas and provide strategic support. The document emphasizes that mobile now accounts for 20-50% of traffic but conversions are often lower. It suggests optimizing organizational structures and skills for digital and mobile success.Mobile travel masterclass nyc slides
Mobile travel masterclass nyc slidesJames Cameron
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This document provides an overview of Golden Gekko, a mobile app development company. It discusses Golden Gekko's team size and experience building over 400 apps in the past year across 5 countries. It also highlights some of Golden Gekko's portfolio including apps for Heathrow Airport, European directory services, and a hotel booking service. The document concludes with "10 rules for leveraging the mobile channel," discussing best practices for mobile strategy and app development.Ad
ForkFly for Media
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