Fox BBA in MIS

Oct 23, 20111 like551 views

The curriculum and strategy of the Temple University, Fox School of Business, Department of Management Information Systems, Bachelor of Business Administration (BBA) major in Management Information Systems (MIS)

FOX BBA IN MIS
Munir Mandviwalla
Mart Doyle
October 2011

PAST, PRESENT, FUTURE

2000-2010 2011 Plan
• Department formed in 2000 • 250 BBA in MIS majors • 250 BBA in MIS
• 700plus – 140 majors • 450 UG Minors • 600 Minors
• MIS
• Digital entrepreneurship
• Digital marketing

STRATEGY

High school
• Build awareness
• Target schools

Experience Required MIS course
• Student organization • Organizational systems
• Social education platform • Process thinking

Industry Curriculum
• Institute (IBIT) • Analysis & design - 2000
• Advisory board • Integration - 2005
• Innovation - 2011

NEW CAREER PATHS

2005 2011
Corporate IT Corporate IT Small/Midsize
(in the datacenter) (in the business unit) Business
Business Social Media
Systems Analyst Engineer
Analyst Solution Business
Developer Analyst
Application Data
developer Analyst
Change
Database Agent
Administrator
Systems
Entrepreneurial
Administrator New Roles Firms
News and print media Digital Product and
Service Development
Digital
marketing

BBA IN MIS CURRICULUM

Initiate and Analyze and Apply IT to Transform a Analyze
lead design automate and business clients,
technology innovative improve function with specify
enabled digital business IT needs,
change products and processes integrate
services apps, and
manage
projects

TIRED VS. WIRED
“I integrate business “I am a leader in
and technology” technology-enabled
products and services”
2005 2011

Web 2.0 | Apps | Design
Object oriented programming
Data Analytics
Database administration
Social Media
IT management only
Entrepreneurial thinking | IT leads
IT is aligned with the firm
Digital ecosystems

SYNERGIES

Faculty

Topics Industry

Region

CHALLENGES

Resistance
to change

No 1. in
Content /
Research (ISR
Textbooks
and MISQ)

Top 20
US
News
and
World
Reports

METHODOLOGY

Post
Identify Brainstorm Engage Create
Scan Select implemen
internal learning with course
environment outcomes tation
strengths outcomes industry outlines
review

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Fox BBA in MIS

1. FOX BBA IN MIS Munir Mandviwalla Mart Doyle October 2011

2. PAST, PRESENT, FUTURE 2000-2010 2011 Plan • Department formed in 2000 • 250 BBA in MIS majors • 250 BBA in MIS • 700plus – 140 majors • 450 UG Minors • 600 Minors • MIS • Digital entrepreneurship • Digital marketing

3. STRATEGY High school • Build awareness • Target schools Experience Required MIS course • Student organization • Organizational systems • Social education platform • Process thinking Industry Curriculum • Institute (IBIT) • Analysis & design - 2000 • Advisory board • Integration - 2005 • Innovation - 2011

4. NEW CAREER PATHS 2005 2011 Corporate IT Corporate IT Small/Midsize (in the datacenter) (in the business unit) Business Business Social Media Systems Analyst Engineer Analyst Solution Business Developer Analyst Application Data developer Analyst Change Database Agent Administrator Systems Entrepreneurial Administrator New Roles Firms News and print media Digital Product and Service Development Digital marketing

5. BBA IN MIS CURRICULUM Initiate and Analyze and Apply IT to Transform a Analyze lead design automate and business clients, technology innovative improve function with specify enabled digital business IT needs, change products and processes integrate services apps, and manage projects

6. TIRED VS. WIRED “I integrate business “I am a leader in and technology” technology-enabled products and services” 2005 2011 Web 2.0 | Apps | Design Object oriented programming Data Analytics Database administration Social Media IT management only Entrepreneurial thinking | IT leads IT is aligned with the firm Digital ecosystems

7. SYNERGIES Faculty Topics Industry Region

8. CHALLENGES Resistance to change No 1. in Content / Research (ISR Textbooks and MISQ) Top 20 US News and World Reports

9. METHODOLOGY Post Identify Brainstorm Engage Create Scan Select implemen internal learning with course environment outcomes tation strengths outcomes industry outlines review

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Fox BBA in MIS

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