Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
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The document proposes a new theoretical framework for analyzing framing in contemporary media networks. It suggests synthesizing framing theory with assemblage theory to provide a more dynamic, materialist approach. Framing would be viewed as "frames-as-assemblages" operating on axes of territorialization/deterritorialization and material/expressive. This would augment existing notions of framing by accounting for non-linear emergence and exterior relations between assemblage parts. Frames-as-assemblages could be analyzed by inductively examining discursive flows and infrastructures through discourse analysis and observation. The goal is to better understand mediated power and identify longer-term tendencies shaping the hybrid media environment.
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- 1. Frames-as-Assemblages: Theorising Framing in Contemporary Media Networks simon collister Royal Holloway, University of London Full paper available. Email me at simon.collister@gmail.com Twitter: @simoncollister | www.simoncollister.com
- 2. introduction continues to offer valuable insights into relationship between institutions, representations and audiences But does it? Media and communication theories need rethinking for networked age Framing theory needs reconfiguring to meet the demands of this new
- 3. The Context
- 4. hybridity & networks Internet-enabled media driving radical transformation of communications Much research wedded to an, arguably, outdated elite-mass media- audience paradigm (Davis 2007) Media hybridity proposed as conceptual escape route (Chadwick
- 5. the material turn Media research influenced by materialist turn in humanities and social sciences, viz. Deleuze & Guattari and Actor-Network Theory Materialism can be infrastructure & physical space Terranova (2004) suggests representation is only half of communication
- 6. framing: limits of reductionism Framing origins led to macro- micro reductionism (Tewksbury & Scheufele 2009, 17) Reinforced by meta- theoretical models (Entman 1993; Scheufele 1999; DAngelo 2002) Pre-defined media actors; linear communication processes & limited materialist considerations
- 7. The Argument
- 8. framing as organising principle Reese (2001; 2007) asserts framing is bridging project Dynamic organising principle that structures reality through abstract principles Networks of signifying moments that are always in the process of gaining or
- 9. synthesising framing with assemblages Processes of assembly operating on two fundamental axes: 1. Territorialization <> Deterritorialization 2. Material<>Expressive Offers dynamic and materialist framework to augment Reeses notion of framing as gaining/losing organising value?
- 10. synthesising framing with assemblages Additional sub-processes contest stability, identify & durability of frames-as- assemblages Exterior relations connect assemblage parts creating non-linear emergence Coding stabilises identity & universal singularities structure enduring frames-as- assemblages long-term tendencies
- 11. analysing frames-as-assemblages causal intervention via inductive exegesis of discursive flows & material infrastructures frames-as-assemblages Achieved via discourse analysis and participant observation
- 12. conclusions & directions? Short-term: Analyse mediated power by accounting for the material & expressive components territorializing and coding frames-as- assemblages Longer-term: identify & map ideal types of frames-as- assemblages or process of production to gain insight into longer-term tendencies behind the hybrid media environment
- 13. Thanks. Questions? simon collister Royal Holloway, University of London Full paper available. Email me at simon.collister@gmail.com Twitter: @simoncollister | www.simoncollister.com