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FranEquity SM
Welcome
 Innovative Candidate Financing
Building Qualified Partnerships

 Solutions Through Technology

 Evolution of Franchise Financing

www.FranEquity.com

FranEquity SM

Building Qualified Partnerships Introduction

 FranEquity has developed a financing platform that connects under financed
candidates, angel investors, existing operators, 401k and debt lenders and
aggregates their capital resources so they may create an Investment Group and
purchase a franchise as a corporation. Essentially, finance dating for
entrepreneurs and investors.

 The platform enables your candidates to raise enough capital to either
purchase a franchise outright or use their combined equity to finance a
percentage of the business utilizing traditional debt financing options.

 FranEquity acts as a CRM tool where you will be able to register, manage
and track your under financed candidates and their financing progress.

 The platform is Success Based, meaning there is only upside by implementing
the platform. We provide your organization with a custom micro-website
and are only compensated in the event that a franchise is successfully sold
through the platform.

FranEquity SM

Building Qualified Partnerships Financing Platform

 Our proprietary Financing
Introduction Platform
enables under financed 401K Lender
candidates and operators
to seamlessly create
investment groups that will
attract a variety of Savings
$ Equity $ Angel
financing options which Candidate $ Investment
may result in the Group
development of well Existing
capitalized investment Other Operator
groups.

Groups are eligible for debt financing based Purchase
on a 50% equity to franchise value Franchise

FranEquity SM

Building Qualified Partnerships Types of Financing Found on FranEquity

 New Operator <-> New Operator Partnership: Candidates meet like minded business
people that wish to purchase the same franchise and pool their capital with them and
either purchase a franchise with 100% equity or obtain a business loan once they have
at least 50% of the equity needed pledged.

 New Operator -> 401K or Debt Financing: Candidates Access capital from their 401K
or retirement funds or obtain a business loan through our affiliates.

 New Operator <-> Existing Operator Partnership: Candidates meet existing franchise
operators and pool their capital with them and either purchase a franchise with 100%
equity or obtain a business loan once they have at least 50% equity needed pledged.

 Angel Investor -> New or Existing Operator: Candidates meet Angel Investors that are
looking to be silent partners in a new franchise or interested in helping an existing
franchisee expand into a new territory.

 Private Equity Groups - > New Operators: Candidates meet Private Equity Groups that
are seeking to purchase multiple units and seeking operators to run the units and be
equity partners.

FranEquity SM

Building Qualified Partnerships Your FranEquity Website
 Upon licensing our
technology, FranEquity will
create and publish a
custom website with a
unique URL that will
communicate to your
candidates how the
platform works, invite them
to register for free and
enable them to research
your franchise and search
open investment groups or
create their own potential
investment group.
 If a candidate wishes to
join or create their own
group they will be required
to create a Member Profile
and accept the Terms of
Use before utilizing the
service.

FranEquity SM

Building Qualified Partnerships How It Works For Candidates

1. Candidates create a Member Profile Under Financed Candidates Use The FranEquity
on your custom micro-website. Platform To Find Debt or Equity Financing

2. Candidates may then create or join
an Investment Group around your
franchise in a specific geographic
location.
Candidate
3. Once enough equity has been
pledged or debt financing acquired, FranEquity Platform
candidates undergo a verification
process that includes a background,
credit and reference check.
4. If the Members pass the Create/Join An Total Capital
verification, they are introduced to Investment Needed is
their potential partners, where they Group Pledged
will undergo a mutual discovery and
discuss the structure of the
financing.

5. If the Members wish to move
forward, they will negotiate Partners Meet Partners
shareholder and employment
agreements and form company. & Form Purchase
Corporation Franchise
6. Partners then are introduced to you
for a mutual discovery and discuss
the purchase of your franchise.

FranEquity SM

Building Qualified Partnerships How Do Candidates Get Started?

 Candidates log onto your
FranEquity website and click on
“Join Now” to create a Member
Profile.

Franchisors FranEquity Website

FranEquity SM

Building Qualified Partnerships How Candidates Register

 To register on your FranEquity
Website, candidates create a
Member Profile by filling out the
Registration Form that includes
their professional and financial
background and the amount of
capital they currently have to
pledge towards your franchise
opportunity.

Registration Form

Member Profile Example

FranEquity SM

Building Qualified Partnerships Candidates Account Login

 After a candidate has
registered, the candidate
will log into their Member
Account to create or join a
“Potential Investment
Group” and start the process
of finding capital or debt
partners.

Franchisors FranEquity Website

FranEquity SM

Building Qualified Partnerships How Candidates Create An Investment Group

 Once a candidate has
logged in to their Member
Account Dashboard, they
will click on “Create
Group” to create their
own Potential Investment
Group” or click on “Search
Group” if they would like
to look for existing
opportunities that they
can join.

Member Account Dashboard

FranEquity SM


 The candidate will then be
directed to the Franchise
Listing Page, where they
will be required to select
your franchise name from
a drop down menu that
will bring them to an
overview of your franchise
opportunity.

Member Account

FranEquity SM


 Once the candidate has
selected the franchise
name from the drop down
menu, they will be
redirected to your
franchise overview and
will click on “Create a
Group” button, which will
bring them to the “Create
a Group Form.”

Member Account

How Candidates Create a Potential investment Group
To create a Potential Investment Group,
candidates will be required to fill out
information regarding their potential
investment opportunity. The following is an
explanation of the fields on the form:

Group Name: Creates a unique identifier for the
group. IE: MyGroup

Amount To Invest: Candidate enters how much
capital they currently have to put towards the
franchise opportunity.

Min. Investment Per Partner: Candidate enters
the amount of capital they need to launch the
franchise.

Parentage of Margin: Candidate enters the
percentage above or below the Min. Investment
they are willing to accept.

Location information: This is the proposed
location of the franchise they would like to
open.

Partners Information: This is the type of
characteristics they would like in a partner or
investor.

Note: This is additional information that the
candidate can enter that will tell potential Member Account
investors more about their financial situation
and why they would be a good partner.

How Candidates Publish a Potential Investment Group

 Once a candidate has
filled out the form, they
will click on the “Create
Group” button which will
publish the Potential
Group Opportunity so
other candidates, angels,
operators and lenders can
view the opportunity and
join if they wish to pledge
debt or equity to the
group.

Member Account

FranEquity SM

Building Qualified Partnerships Group Is Successfully Published

 After a candidate has
filled out the Create a
Group Form, the system
will return them to their
dashboard and display the
group they have created.

Member Account

FranEquity SM

Building Qualified Partnerships Now What Happens?

 Once a candidate has 1. Commit To Verification Process: Candidates will receive an email
successfully created a that will inform them that their potential group has met its
Potential Investment
Group, they will be financial goals and is now ready to move into the verification
notified via email when process. To move forward in the process, the candidate will be
another individual joins by required to click on the “Commit” button in the email.
pledging equity or debt to
the group. Candidates can also do this through your Member Account.
 Once enough capital and
or debt has been pledged 2. Member Verification: Once all Group Members have clicked on
to the group, they will “Confirm” candidates will be contacted by a FranEquity
then proceed through the Representative who will verify their information including a
Verification and
introduction process background, reference and credit check.
described on the right.
3. Group Meeting: Once all Candidates have undergone the
verification phase, a group meeting will be scheduled and
candidates will have the opportunity to meet their potential
partners or investors and discuss a mutual investment including
the terms of the partnership.

After the group meeting candidates may decide if they wish to move
forward with a partnership. If all members wish to proceed,
FranEquity will introduce the group to the Franchisor for a mutual
discovery and discussions on the possibility of purchasing the
franchise.

FranEquity SM
Administration

FranEquity SM

Building Qualified Partnerships Franchisor Administration Platform

 Through an easy to use
Administration Platform,
you will have the ability
to:
 Customize your website
 Manage and communicate
with candidates
 Track and manage
investment groups as they
move through the process
 Add and manage affiliates
that can refer under
financed candidates to
your FranEquity website franequity.com/youradmin
 View website activity
reports
 In addition to the
administrative functions,
clients will receive email Administration Account
notifications anytime an
event occurs on your
FranEquity Website.

FranEquity SM
Integration & Fees

FranEquity SM

Building Qualified Partnerships Integration & Fees

Integration & Support Fees
 FranEquity will work with your Marketing and  FranEquity is a success based platform. We are
Sales Group to Integrate the platform into your compensated only when an Investment Group
organization. Once integrated, we will train your successfully purchases your franchise through the
administrators and sales team to effectively platform.
employ the technology and create investment
groups from your under financed candidates. Success Fee:

Free Integration Includes:  Franchisors – 15% of Franchise Fee.
 Assistance in Creating Custom Web Interface
 Platform Training For Sales Team
 Marketing Materials for Candidates
 Ongoing Customer Service and Training

FranEquity SM

Building Qualified Partnerships Next Steps

Next Steps
 It is easy to get started with our technology and there is no
risk as it is a pay for performance platform.
Steps:
 Review Software License Agreement and Execute
 Schedule Webinar with FranEquity to learn how to use your
FranEquity Website
 Launch!

514 E. 81st Street
Suite #10
FranEquitySM New York, NY 10028
T: (646) 684-3068
E: Info@FranEquity.com
W: www.FranEquity.com

FranEquity SM

Building Qualified Partnerships Legal Disclaimer

LEGAL DISCLAIMER:

In no way is FranEquity offering or selling securities of any type whatsoever, does not make
investments of any type in opportunities posted by its members and does not charge its
member’s any “consideration” or fees for utilizing its introduction service. The service is simply
a platform to meet other individuals for the purpose of exploring a possible mutual investment in
a franchise opportunity.

Moreover, FranEquity does not provide legal or investment advice and the use of this service is
at each members own risk. Finally, FranEquity does not guarantee any introductions to investors
nor does it guarantee that a franchisor will accept a member into their system.

Members are required to accept the Terms of Use that will be available for their review after
creating a Member Profile should they wish to utilize the service. Members are encouraged to
carefully review these terms prior to accepting the terms and using the service.

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Fran Equity Franchisor Presentation 4 30 10

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