Fresh me up!
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The document outlines a marketing campaign called "FRESH ME UP!" for the Spring/Summer 2016 season. The campaign targets females ages 18-35 who are internet active, interested in fitness, and significantly wealthy. It details planned website updates including a new index page, photos, menu tab, and category. Promotion tactics include a new Facebook marketing campaign with promoted posts, a Facebook contest, weekly newsletters for the first month, and increased Instagram promotion and updates.
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Fresh me up!
- 1. FRESH ME UP! Spring/Summer 2016
- 2. SevenSins s/s 2016 Campaign Title: FRESH ME UP!
- 3. FRESH ME UP! Target Audience: Age 18- 35 / Kids (?) Gender: Female Main Qualitative Characteristics: Internet active users, fitness lifestyle Financial Status: Significantly Wealthy
- 4. FRESH ME UP! Website Update New Index Page Design New Photos Upload New Menu Tab LOOKBOOK New Category Accessories
- 5. PROMOTION TACTICS Facebook Marketing (new campaign design / profile & cover photo / 3-4 promoted posts per week) Like, Share & Win FB Contest Newsletters (1/week for the first month) Instagram Update and promotion Fresh me up!