Future of Advertising
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The document discusses a panel featuring marketing experts who express their views on the state of advertising, emphasizing that digital media has become primary and questioning the relevance of traditional advertising models. Panelists debate the importance of social media platforms and mobile apps for brands, implying a shift in marketing strategies. Overall, it highlights a significant transformation in marketing practices and encourages audience engagement on the topic.
Future of Advertising
- 1. the future of advertising09.13.11
- 2. @miketrap
- 3. the panelistsBarbara CipollaDigitasRaj AggarwalLocalyticsEdward BochesMullenMike BakerDataXuBoris RevsinCampusLiveKeith LaFerriereArnold3
- 4. the problem with panelswhat you get.what you want.
- 5. the future of advertising6 Boston area marketing luminaries3 digital focused ad pros (Arnold | Mullen | Digitas)3 ad focused digital pros (CampusLIVE | DataXu| Localytics)10 questions, on a 5-point scalewill see their responses when you doextremes will debateyou weigh in on Bostinnovation after the panel
- 6. Ready?
- 7. digital media is now primary.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 8. cant measure = doesnt matter.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 9. conventional advertising is dead.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 10. classic agency model is broken.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 11. bullshit > upside in social.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 12. should be more focus on Twitter.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 13. should be more focus on Facebook.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 14. most brands need a mobile app.RajEdwardBarbaraKeithBorisMikestronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 15. brands are less important.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 16. in the middle of an unprecedented marketing transformation.RajEdwardBarbaraKeithBorisstronglydisagreestronglyagreeagreesomewhatdisagreesomewhatneutral
- 17. Whats your take?weigh in at17