Scalable Intimacy: Social Marketing 101
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The document discusses the concept of scalable intimacy in social marketing, emphasizing the importance of authentic relationships between businesses and users. It outlines strategies for effective engagement, such as listening to target audiences and creating valuable content. The overall goal is to establish meaningful interactions at scale to enhance business value.
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Welcome to the APCO Geopolitical Radar (AGR), an overview of geopolitical risks posed to corporations operating globally. AGR reflects our understanding of the regional risks facing businesses and how these risks come together at a global level. It is intended as a baseline from which to develop strategies that navigate and mitigate these risks. This report looks at emerging issues for Q3 2025 and was published in April 2025. Our regional insights represent the best thinking of APCO corporate advisory practitioners. With more than 1,300 people across more than 30 global locations, our analysis draws on decades of experience and insights serving corporations that operate globally.
The APCO Geopolitical Radar Q3 2025 EditionChapter 1 Introduction to Accountin1.6 plusone class first chapter (1) (1).pptx
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Virtual events are successful and efficient for all audiences because they reduce expenses, increase global reach, increase engagement, provide real-time data, and promote sustainability.Power of the Many Masterclasses - 2nd draft .pptx
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Masterclass on digitalisation of Energy SystemsWebinar: Why Odoo is a game-changer for Service Companies
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Watch the webinar: https://youtu.be/49xUiOHJwa4
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Bourns potentiometers are high-quality variable resistors designed for precision control in a wide range of electronic applications. Known for their durability, accuracy, and reliability, Bourns potentiometers are ideal for adjusting signal levels, tuning circuits, or setting reference voltages in industrial, automotive, and consumer electronics.
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Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.Ad
Scalable Intimacy: Social Marketing 101
- 1. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Scalable Intimacy: Social Marketing 101 APRIL, 2014 @MIKETRAP 1
- 2. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Enzo Gallucci 2
- 3. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Selling with intimacy.
- 4. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Business was good. 4
- 5. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Domenic Gallucci 5 Enzos Italian Bread. Were from the neighborhood.
- 6. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Selling with scale. 6 Enzos Italian Bread. Were from the neighborhood.
- 7. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Business was really good. 7
- 8. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Va Fangool! 8
- 9. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. where we are ≒ users are in control ≒ they talk to and trust each other ≒ they want something authentic ≒ they expect to be treated like people ≒ they want to be listened to 9 They want intimacy. You need to deliver it at scale.
- 10. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. promise of social media 10 SCALABLE INTIMACY more intimate relationships than are possible through traditional media, at su鍖cient scale to impact the enterprise.
- 11. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. enabler is worthwhile content 11 1. decide who youre talking to. 2. listen to learn how you can help them. 3. deliver content that does so. 4. build a relationship over time. 5. ask for what you want.
- 12. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. why it works People are very good at 鍖ltering unwanted noise and at 鍖nding the information they want. 12
- 13. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 13
- 14. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 14
- 15. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 15
- 16. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. common elements ≒ valuable, objective content ≒ consistent perspective / point-of-view ≒ available across open social networks ≒ dialogue-oriented ≒ shaped by community participation ≒ sustained over time
- 17. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. distributed model 17 80%of the attention your content gets is o鍖-site.
- 18. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED.息2012 @MIKETRAP. ALL RIGHTS RESERVED. content strategy 18 what target prospects want what serves your interests what you need to deliver
- 19. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 19
- 20. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Notch content strategy ≒ Rapport content with beer drinkers and brewers. ≒ Content speci鍖c to Notch and the local beer market. ≒ Content that elevates Session beer as a category. ≒ Content related to innovative beer styles, techniques and exceptional craft. ≒ Content related to responsible consumption of alcohol appreciation and elevation of beer as a beverage.
- 21. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. essential functions distribution and conversionactivation outreach and participationengagement original content developmentcreation culling third-party contentcuration monitor the conversationlistening 21
- 22. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. listening & curate 22
- 23. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. create your own simply 23
- 24. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. engage in comments 24
- 25. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. engage in communication ≒ Follow craft beer bars ≒ Follow everyone who follows craft beer bars ≒ Follow everyone well-followed people follow ≒ Follow back everyone who follows you ≒ Entertain. Inform. Promote. In that order. 25
- 26. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. engage in real time 26
- 27. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. all about activation 27
- 28. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. social marketing is social 28
- 29. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. results ≒ launched in January, 2010 ≒ 2,000+ Twitter followers by August ≒ taps in 15 of the hottest Boston brew pubs ≒ requests from NY, ME, NC, CT, FL ≒ test run sold out in 4 months ≒ now the fastest growing brand in their wholesaler network 29
- 30. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 30 Yes we can.
- 31. 息2012 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Executive Summary ≒ Its about scalable intimacy. more Enzo, less Domenic ≒ Join the party. Mingle. Listen. ≒ Create and curate worthy content. ≒ Engage, and build relationships. ≒ Activate to create business value. 31
- 32. thank you. @miketrap Find more at miketrap.com