狠狠撸

狠狠撸Share a Scribd company logo
Gain 
Awareness for 
Humane 
Society of the 
United States 
Vera Chan
Agenda 
?Goal of campaign 
?Ways to accomplish 
?Budget
Humane Society of the United 
States (HSUS) 
?Animal protection organization 
?Goal of the campaign: 
?Gain awareness to support HSUS 
projects 
? Educate people with proper animal 
care
?Target audience 
? Animal lovers 
? Neutrals 
?Take action
How to Accomplish 
1. Google Adwords 
? Increase traffic to website 
? Targeted keywords + $30/day 
?generate around 300 clicks 
? Increase subscribers to updates
How Effective? 
?Track traffic every day 
? Figure out people’s interest 
?Reach out to subscribers based on 
level of interest
How to Accomplish 
2. Facebook page 
? Post updates 
?Videos, news, events 
?Easy to share and read comments 
?Trackable 
?Allows followers to share and ask 
questions publicly and privately 
? Featured stories
How to Accomplish 
3. Instagram 
? Post updates 
?Mostly photos and videos 
?Use hashtags to reach out to more 
people 
? Less distraction compared to 
Facebook 
? Featured stories
How Effective? 
? Posts that get most people’s 
attention 
? likes, comments, hashtags, and 
shares/reposts 
?Responses on featured stories 
? Determine how influential they are
Budget 
?$10,000 for 2 months 
?Adjustments will be made after 
analyzing data collected

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Gain awareness for hsus

  • 1. Gain Awareness for Humane Society of the United States Vera Chan
  • 2. Agenda ?Goal of campaign ?Ways to accomplish ?Budget
  • 3. Humane Society of the United States (HSUS) ?Animal protection organization ?Goal of the campaign: ?Gain awareness to support HSUS projects ? Educate people with proper animal care
  • 4. ?Target audience ? Animal lovers ? Neutrals ?Take action
  • 5. How to Accomplish 1. Google Adwords ? Increase traffic to website ? Targeted keywords + $30/day ?generate around 300 clicks ? Increase subscribers to updates
  • 6. How Effective? ?Track traffic every day ? Figure out people’s interest ?Reach out to subscribers based on level of interest
  • 7. How to Accomplish 2. Facebook page ? Post updates ?Videos, news, events ?Easy to share and read comments ?Trackable ?Allows followers to share and ask questions publicly and privately ? Featured stories
  • 8. How to Accomplish 3. Instagram ? Post updates ?Mostly photos and videos ?Use hashtags to reach out to more people ? Less distraction compared to Facebook ? Featured stories
  • 9. How Effective? ? Posts that get most people’s attention ? likes, comments, hashtags, and shares/reposts ?Responses on featured stories ? Determine how influential they are
  • 10. Budget ?$10,000 for 2 months ?Adjustments will be made after analyzing data collected