Rumble Entertainment GDC 2014: Maximizing Revenue Through Logging
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The document discusses strategies for maximizing revenue through effective logging practices at Rumble Entertainment, emphasizing the importance of accurate user behavior measurement in game design and monetization. It outlines the evolution of Rumble's logging system, highlighting challenges and inefficiencies experienced with previous setups, and introduces a more efficient logging solution that is cost-effective and scalable. Key learnings reveal the necessity for expert log management to enhance operational efficiency and support user acquisition and retention.
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Rumble Entertainment GDC 2014: Maximizing Revenue Through Logging
- 2. About Rumble Funded by: Mission: Bring AAA quality to F2P Play together cross-device/platform
- 3. Rumbles Platform Played in >200 countries Six data centers worldwide Hybrid infrastructure Play together on:
- 4. What this talk is about User Acquisition Funnel Loss Retention Loss Your Game Paid Users Free Users
- 5. Logging Distinctions User behavior Game design, retention, virality, monetization System behavior Maximize potential Lower CPA
- 6. Thesis You really arent maximizing revenue unless you can measure system behavior
- 8. Challenges 24/7 operations Game teams ship code daily Being up is not good enough
- 9. The Long Tail of Revenue Lost: Daily Site Problems Affect Weeks of Revenue Outage Problem Recovery New Installs/Sales Revenue Days
- 10. How to Detect Problems Solving is Harder than it sounds Signal to noise ratio + Indexing and search + Multiple game teams shipping code daily = BIG Headache and worlds biggest chore The answers are in the logs!
- 11. Rumble Logging 1.0 Graylog, Elasticsearch ftw? 1 day to setup Collecting for 2 game servers Few hundred MB a day / 7-day retention time Scaling is easy right? - Bigger hard disks, more ES nodes
- 12. Rumble Logging 1.5 7 days to setup ES cluster > 20 servers Logs @ TB a day / 3-day retention time Log noise incomprehensible Very expensive!!! Logging cluster broke every day
- 13. Key Learnings Log Management is really Undifferentiated Heavy Lifting We were spending more on LOGGING than HOSTING There must be an expert that does it better, faster, and cheaper
- 14. Rumble Logging 2.0 Requirements Must support JSON Easy to integrate Can scale up and meet retention time goals Cost-effective
- 15. Enter. No more agents! REST API 21st century please/no syslogs Scalable and Responsive Superb partner relationship
- 16. Sample Log
- 17. Loggly Use Cases Log clean-up Release monitoring and debugging Customer service requests Trend analysis 3rd-party developers
- 18. Log Clean-up 1000s errors per minute noise DEBUG, INFO, WARN, ERROR? Reduce TBs of logs to GBs
- 19. Release Monitoring Log snapshots before and after
- 20. Release Monitoring Game teams own process All logs in one place Easy for PMs
- 21. Customer Service Reactive problem solving Why is customer x slow? Why did I not get my gems? ! Proactive debugging These 20 customers were affected by todays issue.
- 22. Trend Analysis Game performance analysis over time Client Lag Days
- 23. 3rd Party Development Bake logging into games at the beginning Including 3rd party ones
- 25. Loggly Live Demo
- 26. Loggly Before And After Before After Log Retention 3 days 15 days Log Availability 50% uptime >99.9% Debugging Speed Days Minutes Happiness Factor