Second wave feminism advocated for women's liberation from traditional gender roles and oppression. Key figures like Helen Reddy and Germaine Greer promoted feminist ideas through music and influential books like The Female Eunuch, where Greer criticized how romance and marriage often led to the drudgery of domestic duties and compromised women's independence. During this period, some women publicly burned bras as a symbolic protest against feminine norms they felt restricted women's freedom.