Getting Up Close & Local (living social)
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ad:tech London 2012 Conference Keynote Getting Up Close & Local Charles Eklund, Head of Product & Business Operations, LivingSocial Omid Ashtari, Business Development Director Europe, foursquare Phillip Easter, Director of Mobile Apps, American Airlines
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Mobile Marketing & Advertising Strategies To Deliver On Your Key ObjectivesLucy James
油
James Connelly provides a summary of Fetch, a mobile marketing agency launched in 2009. Fetch focuses on strategy, media, reporting and analytics services. The document then provides guidance on planning a mobile campaign, including being clear on objectives, using research to inform strategy, setting up tracking before media buys, and optimizing based on key metrics. The summary emphasizes understanding campaign goals, using research to drive the strategy, and setting up analytics solutions in advance to optimize performance.Socialising TV
Socialising TVLucy James
油
ad:tech London 2012
Socialising TV
Miles Lewis, VP Advertising Sales, Shazam
Stephen Poole, Multi Platform Group Sales Controller, ITV plc
Jurian van der Meer, Managing Director, Endemol Games
Getting Up Close & Local (living social)
- 1. Getting Up Close & Local Charles Eklund, LivingSocial 20 September 2012
- 2. A New Marketing Model
- 3. A New Breed of Shopper So| Lo |Mo
- 4. A New Breed of Shopper powerful
- 6. Why So Powerful? This space has the power to change habits
- 8. The Social Shopper 92% of UK consumers get a rush from hunting down an online bargain
- 10. The Social Shopper 74% of daily deal hunters in the UK suffer from Fear of Missing Out
- 12. The Social Shopper 7 out of 10 of us like to be the first to spot a great bargain and tell others
- 13. The Social Shopper Ill have what shes having
- 14. The Social Shopper 90% of 25-34 year olds seek recommendation from people they see as being a little like them
- 15. What Now?
- 16. The Future Social as standard where we are A default for local Mobile everywhere we go Technology that knows what you want before you do