2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
油
Gis
1. UNIVERZITETI SHTETROR I TETOVS
PUNIM SEMINARIK
Lnda:Etika n谷 TI
Tema:Sistemet gjeografike te informacionit
Punoi:Valdete Sherifi Kumanov,dhjetor 2015 Mentori:Mefail Tairi
2. 2
P谷rmbajtja
Hyrje ...........................................................................................................................................3
Konceptet e GIS........................................................................................................................... 4
Komponent谷t e nj谷 GIS................................................................................................................. 5
Paraqitja e objekteve dhe t谷 dh谷nave n谷 GIS................................................................................... 6
Perfundim ....................................................................................................................................9
Literatura e shfryt谷zuar............................................................................................................... 10
3. 3
Hyrje
Ky punim ka p谷r q谷llim q谷 t谷 studioj谷 rolin q谷 ka GIS (Sistemi i Informacionint Gjeografik)
n谷 ndihm谷n p谷r mb谷shtetjen e planifikimit dhe vendim-marrjes n谷 fusha t谷 ndryshme t谷
zhvillimit dhe qeverisjes.
4. 4
Konceptet e GIS
Nj谷 Sistem Informacioni Gjeografik (GIS) 谷sht谷 nj谷 program kompjuterik q谷 b谷n t谷 mundur
manaxhimin, p谷rpunimin, analizimin dhe vizualizimin e t谷 dh谷nave t谷 cilat jan谷 t谷 referuara
n谷 hap谷sir谷n e tok谷s.
GIS 谷sht谷 nj谷 mjet me t谷 cilin t谷 dh谷nat mund t谷 ndahen n谷 shtresa dhe n谷 t谷 nj谷jt谷n koh谷 t谷
paraqes谷 nj谷 hart谷 baz谷 t谷 zon谷s ku ndodhen t谷 dh谷nat. Harta baz谷 mund t谷 p谷rb谷het nga rrjeti
transportit, nd谷rtesat, parcelat e tok谷s, imazhi i terrenit, etj.
T谷 dh谷nat mund t谷 paraqiten si shtresa individuale, si objekte t谷 ve巽ant谷, ose mund t谷
kombinohen me shtresat e tjera p谷r paraqitje dhe analiza t谷 ndryshme.
N谷 thelb nj谷 aplikim GIS e b谷n k谷t谷 n谷 m谷nyra shum谷 m谷 t谷 sofistikuara. Vizualizimi i disa
shtresave t谷 informacionit hapsinor mund谷son mjetet e analiz谷s p谷r t谷 eksploruar mardh谷niet
e ndryshme midis vet谷 t谷 dh谷nave tabelare. P.sh. nj谷 hart谷 q谷 tregon vet谷m vendodhjet e
t谷rmeteve dhe asnj谷 lloj tjet谷r t谷 dh谷ne mund t谷 mos tregoj谷 asgj谷. Por vendodhja e t谷rmeteve
mund t谷 kombinohet me qendrat e banuara, rrjetin e transportit, etj
Duke siguruar n谷 k谷t谷 m谷nyr谷 mund谷sin谷 e analiz谷s midis mardh谷nieve t谷 k谷tyre element谷ve
n谷 hap谷sir谷, si p.sh. cilat jan谷 qendrat e banuara q谷 rrezikohen m谷 shum谷 nga r谷nia e nj谷
t谷rmeti specifik, cilat jan谷 rrug谷t q谷 mund t谷 d谷mtohen nga pasojat e nj谷 t谷rmeti, etj.
5. 5
Komponent谷t e nj谷 GIS
Nj谷 sistem GIS ka kat谷r komponente; pajisjet (hardware), aplikimet (software), njer谷zit dhe t谷
dh谷nat.
Minimumi i nevojsh谷m p谷r pajisjet 谷sht谷 nj谷 kompjuter desktop apo portab谷l. Gjithashtu
pajisjet p谷r nj谷 GIS mund t谷 perfshijn谷 periferik谷 t谷 tjer谷 si printer, ploter ose skaner. K谷tu
mund t谷 p谷rfshihen dhe pajisje GPS p谷r mbledhjen e t谷 dh谷nave n谷 fush谷 dhe sinkronizimin e
tyre n谷 nj谷 database q谷ndrore.
P谷rdorimi i aplikimeve GIS n谷nkupton kombinimin s谷 bashku n谷 kompjuter t谷 skedar谷ve q谷
p谷rmbajn谷 t谷 dh谷nat e nevojshme dhe p谷rpunimin e tyre, formulimin e pyetjeve mbi to
(query), lidhjen e tyre, shtimin e t谷 dh谷nave t谷 reja dhe p谷rgatitjen p谷r paraqitjen e tyre. Kjo
do t谷 thot谷 q谷 aplikimi GIS k谷rkon njer谷z t谷 trajnuar q谷 t谷 jen谷 n谷 gjendje t谷 ekzekutojn谷 k谷to
teknika.
Gjithashtu ata duhet t谷 ken谷 aft谷si t谷 krijojn谷 analiza hapsinore dhe pastaj t谷 interpretojn谷 dhe
komunikojn谷 rezultatet n谷 m谷nyr谷 t谷 kuptueshme p谷r t谷 gjith谷 t谷 interesuarit.
T谷 dh谷nat q谷 mund t谷 p谷rdoren n谷 aplikimet GIS duhet t谷 ken谷 nj谷 referenc谷 gjeografike si
nj谷 lloj kodi identifikues (p.sh. kodi postar, numri i zon谷s kadastrale, kodi i qendr谷s s谷
banimit, etj.), adresa rrug谷sh ose koordinata X,Y n谷 m谷nyr谷 q谷 t谷 b谷het e mundur q谷 k谷to t谷
dh谷na t谷 lidhen n谷 nj谷 paraqitje hartografike. T谷 dh谷nat t谷 cilat jan谷 t谷 ruajtura n谷 SQL
Server, PostgreSQL, Excel, Access, etj ose n谷 巽far谷do sistemi tjet谷r manaxhimi database,
jan谷 nj谷 fillim shum谷 i mir谷 p谷r tu p谷rdorur n谷 nj谷 aplikim GIS.
6. 6
Paraqitja e objekteve dhe t谷 dh谷nave n谷 GIS
GIS p谷rdor tre m谷nyra t谷 ndryshme p谷r paraqitjen e objekteve: pika, vija dhe poligone.
Pikat jan谷 objekte t谷 cilat mund t谷 p谷rfaq谷sohen n谷 hap谷sir谷 vet谷m nga nj谷 koordinat谷 X,
Y (dhe Z n谷se ka). Pikat mund t谷 p谷rfaqesohen nga nj谷 njoll谷 (dot) ose nga 巽far谷do
simboli tjet谷r. P.sh. vendodhja e shkollave mund t谷 tregohet me simbolin ose m谷
mir谷 se sa me nj谷 njoll谷 t谷 thjesht谷.
Vijat (q谷 gjithashtu njihen si polyline) jan谷 segmente t谷 drejt谷 q谷 bashkojn谷 dy pika.
Nj谷 vij谷 q谷 paraqet nj谷 hark apo rreth n谷 t谷 v谷rtet谷 p谷rb谷het nga nj谷 seri segmentesh t谷
drejt谷. Forma dhe vendodhja e vij谷s mund t谷 p谷rfaqesohet nga koordinatat e fillimit dhe
fundit t谷 saj (X, Y dhe Z n谷se ka) .Vijat n谷 aplikimin GIS mund t谷 paraqiten me
simbologji t谷 ndryshme (p.sh. me vij谷 t谷 nd谷rprer谷 apo vazhduar), ngjyr谷 dhe gjer谷si t谷
ndryshme. Disa nga shtresat, objektet e t谷 cilave mund t谷 paraqiten me vij谷, jan谷 rrug谷t,
lumenjt谷, linjat e autobusit etj.
Poligonet jan谷 sip谷rfaqe t谷 mbyllura, perimetri i t谷 cilave p谷rfaq谷sohet nga nj谷 vij谷. N谷 t谷
nj谷jt谷n m谷nyr谷 si vijat, forma dhe vendodhja e poligonit jepet nga koordinatat e pikave t谷
fillimit dhe mbarimit (q谷 n谷 k谷t谷 rast jan谷 identike) dhe nga koordinatat e vertekseve t谷
vij谷s q谷 percakton perimetrin e tij. Poligoni 谷sht谷 nj谷 objekt solid i cili mbulon zon谷n q谷
p谷rfaq谷son. Poligoni mund t谷 mos jet谷 vet谷m nj谷 sip谷rfaqe uniforme, por n谷 raste t谷
ve巽anta, poligoni mund t谷 ket谷 boshll谷qe brenda zon谷s q谷 mbulon q谷 n谷 terminologjin谷 e
GIS quhen ishuj (island). Shtresat, objektet e t谷 cilave mund t谷 paraqiten me poligone
jan谷, liqenet, ndarjet administrative, lumenjt谷 e m谷dhenj, etj.
Ky informacion q谷 p谷rshkruan ve巽orit谷 e objekteve hapsinor谷, ruhet n谷 tabela atributesh.
P.sh. tabela e atributeve p谷r objektet pik谷 q谷 p谷rfaq谷sojn谷 vendodhjen e shkollave, mund t谷
p谷rmbaj谷, emrin e shkoll谷s, llojin e shkoll谷s, adres谷n, etj. Ve巽oria e tabel谷s s谷 atributeve
谷sht谷 q谷 巽do rresht i saj (record) i p谷rgjigjet t谷 pakt谷n nj谷 objekti n谷 hart谷.
Objektet dhe ve巽orit谷 e tyre n谷 tabel谷n e atributeve jan谷 t谷 lidhura me nj谷ra-tjetr谷n n谷 m谷nyr谷
t谷 till谷, q谷 kur nj谷 pik谷, vij谷 apo poligon 谷sht谷 i zgjedhur n谷 hart谷, automatikisht zgjidhen dhe
7. 7
atributet e tij n谷 tabel谷 dhe anasjelltas.
Figura1.Lidhja mes objektit pike dhe tabel谷s s谷 atributeve
Figura 2.Lidhja midis objektit polygon dhe tabel谷s s谷 atributeve
8. 8
Tabelat e atributeve mund谷sojn谷 shum谷 funksione themelore t谷 GIS si:
Tabelat organizojn谷 dhe manaxhojn谷 t谷 dh谷na p谷rshkruese p谷r objektet gjeografik谷.
Tabelat p谷rdoren p谷r llogaritjen dhe ruajtjen e statistikave p谷r t谷 dh谷nat.
Tabelat mund谷sojn谷 kryerjen e veprimeve aritmetike dhe logjike mbi rreshtat
(rekordet) dhe kolonat (fushat) p谷r zgjedhjen e objekteve gjeografike dhe llogaritjen e
informacionit t谷 ri p谷r ta.
Tabelat mund谷sojn谷 lidhjen e informacioneve t谷 tjera p谷r objektet gjeografike
9. 9
P谷rfundim
Themeli i 巽do database GIS 谷sht谷 do objekt n谷 tok谷 mund t谷 gjeo-referencohet. Database
谷sht谷 nj谷 koleksion informacioni mbi objektet dhe lidhjet midis tyre. Gjeo-referenca 谷sht谷
pozicioni i nj谷 shtres谷 apo mbulese n谷 hap谷sir谷, i p谷rcaktuar nga nj谷 sistem koordinativ
referenc谷.
Nj谷 GIS 谷sht谷 nj谷 sistem kompjuterik i dizenjuar t谷 punoj谷 me t谷 dh谷na t谷 referencuara nga
koordinatat hapsinore/gjeografike, q谷 谷sht谷 si nj谷 sistem database me aft谷si specifike p谷r t谷
dh谷na referenc谷 hapsinore ashtu dhe nj谷 grup mjetesh q谷 punojn谷 me k谷to t谷 dh谷na. Ai
shpesh konsiderohet si hartografi e nivelit t谷 lart谷.
Tekonologjia e GIS integron funksione database si query dhe analiza statistikore me
vizualizimin unik dhe p谷rfitimet e analiz谷s gjeografike q谷 ofrohet nga hartat.
K谷to karakteristika e dallojn谷 GIS nga sisteme t谷 tjera dhe e b谷jn谷 t谷 vlefsh谷m p谷r nj谷 gam谷
t谷 gjer谷 profesionist谷sh p谷r t谷 shpjeguar ngjarjet, parashikuar rezultatet dhe strategjit谷 e
planifikimit.
10. 10
Literatura e shfryt谷zuar
[1] James B. Pick (2005). Geographic Information Systems in Business.
[2] Wiley, Edited by Mikhail Kanevski (2008). Advanced Mapping of Environmental Data.