GOBRANDING present Shinhan Bank
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GOBRANDING - Gi畉i ph叩p ti畉p th畛 v th動董ng hi畛u tr棚n n畛n t畉ng Google Search cho ng但n hng Shinhan Bank. https://gobranding.com.vn/
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GOBRANDING present Shinhan Bank
- 1. CNG TY C畛 PH畉N GLOBAL ONLINE BRANDING
- 2. ABOUT GOBRANDING C担ng ty C畛 ph畉n Global Online Branding v畛i t棚n th動董ng hi畛u l GOBRANDING, thnh l畉p nm 2013 v畛i n畛n t畉ng c担ng ngh畛 ph畉n m畛m t畛 GSOFT v kinh nghi畛m ph叩t tri畛n h畛 th畛ng th動董ng m畉i i畛n t畛 t畛 nh 畉u t動 Nh畉t B畉n Allgrow-labo v chuy棚n gia trong 畉u t動, k畉t n畛i th動董ng m畉i Raycean Inc. GOBRANDING cung c畉p c叩c gi畉i ph叩p qu畉ng c叩o tr畛c tuy畉n v gi畉i ph叩p ph叩t tri畛n th動董ng hi畛u tr畛c tuy畉n. Chi畉n l動畛c ph叩t tri畛n c畛a GOBRANDING l x但y d畛ng con ng動畛i hon thi畛n d畉n d畉n t畛 坦 t畉o ra s畉n ph畉m d畛ch v畛 ngy cng t畛t h董n 畛 cung 畛ng cho Kh叩ch hng. ALL FOR YOUR LEADING
- 3. ABOUT GOBRANDING +120 Nh但n s畛 + 2.000 Kh叩ch hng +2.000.000 C董 h畛i giao th動董ng GOBRANDING mong mu畛n gi炭p kh叩ch hng c畛a m狸nh cung c畉p c叩c s畉n ph畉m ch畉t l動畛ng 畉n ng動畛i d湛ng v gi炭p ng動畛i d湛ng t狸m 動畛c nh畛ng c担ng ty uy t鱈n
- 4. INVESTORS Chuy棚n 畉u t動 v k畉t n畛i th動董ng m畉i Vi畛t Nam Nh畉t B畉n, tham gia c叩c d畛 叩n l畛n gi畛a ch鱈nh ph畛 2 n動畛c Vi畛t Nam, Nh畉t B畉n Chuy棚n ph叩t tri畛n h畛 th畛ng website th動董ng m畉i i畛n t畛, c叩c 畛ng d畛ng v game tr棚n thi畉t b畛 di 畛ng, ph叩t tri畛n th動董ng hi畛u online cho c叩c c担ng ty Nh畉t B畉n. Th動董ng hi畛u chuy棚n v畛 ph叩t tri畛n ph畉n m畛m h董n 10 nm t畉i Vi畛t Nam cho c叩c t畛 ch畛c ti ch鱈nh v t畉p on l畛n.
- 6. PRODUCTS AND SERVICES 1. Search Engine Optimization T畛i 動u h坦a website v畛i c担ng c畛 t狸m ki畉m Google nh畉m gi炭p doanh nghi畛p ti畉p c畉n v畛i Kh叩ch hng ti畛m nng tr棚n n畛n t畉ng t狸m ki畉m Google. T畛 坦 tng tr動畛ng doanh thu v x但y d畛ng th動董ng hi畛u tr畛c tuy畉n v畛i vi畛c l畉y website lm trung t但m. 2. Google Adwords Gi炭p doanh nghi畛p qu畉ng c叩o ngay s畉n ph畉m c畛a minh tr棚n c担ng c畛 t狸m ki畉m Google v hi畛n th畛 tr棚n c叩c n畛n t畉ng li棚n k畉t kh叩c c畛a Google. 3. Content marketing Gi炭p doanh nghi畛p ph叩t tri畛n n畛i dung ch畉t l動畛ng tr棚n website nh畉m mang l畉i gi叩 tr畛 chuy畛n 畛i cao 畛 hi畛n t畉i v b畛n v畛ng l但u di. 4. Marketing Toolkit N畛n t畉ng qu畉n l箪 marketing All In One SEMrush.vn
- 7. TH畛C TR畉NG WEBSITE SHINHAN Th担ng s畛 t畛ng quan website L動u l動畛ng truy c畉p qua c叩c th叩ng
- 8. TH畛C TR畉NG WEBSITE SHINHAN Ngu畛n truy c畉p
- 9. TH畛C TR畉NG WEBSITE SHINHAN L動畛ng t畛 kh坦a t畛 truy c畉p t畛 nhi棚n
- 10. TH畛C TR畉NG WEBSITE SHINHAN Top 5 t畛 kh坦a ang tr棚n Top v mang l畉i traffic
- 11. TH畛C TR畉NG WEBSITE SHINHAN So s叩nh ch畛 s畛 website v畛i 1 vi 畛i th畛 tr棚n Google
- 12. TH畛C TR畉NG WEBSITE SHINHAN So s叩nh ch畛 s畛 website v畛i 1 vi 畛i th畛 tr棚n Google
- 13. TH畛C TR畉NG WEBSITE SHINHAN So s叩nh ch畛 s畛 website v畛i 1 vi 畛i th畛 tr棚n Google 畛 l畛n v畛 t畛 kh坦a t狸m 畉n v truy c畉p vo website so v畛i 畛i th畛. T畛 但y ph但n t鱈ch, t狸m c叩c c董 h畛i m畛i ang c嘆n ch動a ti畉p c畉n 畉n, 叩p d畛ng cho c叩c k棚nh kh叩c.
- 14. TH畛C TR畉NG WEBSITE SHINHAN Ph但n t鱈ch hnh vi ng動畛i d湛ng v so v畛i c叩c 畛i th畛 畛 c坦 ph動董ng 叩n ph湛 h畛p nh畉m eo b叩m kh叩ch hng, gia tng chuy畛n 畛i.
- 15. TH畛C TR畉NG WEBSITE SHINHAN So s叩nh ch畛 s畛 website v畛i 1 vi 畛i th畛 tr棚n Google
- 16. NH畉N 畛NH V PH働NG H働畛NG 1. N畛i dung website c畉n ph畛i h畛p i畛u ch畛nh l畉i 畛 ph湛 h畛p c叩c ti棚u chu畉n SEO, v畛a h動畛ng 畉n ng動畛i d湛ng. 2. Nhi畛u trang 鱈ch ch畛a t畛 kh坦a SEO ch動a 動畛c t畛i 動u v畛 m畉t c畉u tr炭c (Title, Meta description, Heading). 3. V畛 ph畉n Offpage: kh畛i l動畛ng backlink hi畛n t畉i kh叩 l畛n v 畉n t畛 nhi畛u ngu畛n. GOBRANDING c畉n Shinhan Bank ph畛i h畛p 畛 n但ng cao ch畉t l動畛ng c叩c ti nguy棚n hi畛n t畉i. 4. V畛 畉c tr動ng c畛a ngnh ngh畛: c叩c website tr棚n trang nh畉t Google c坦 l動畛ng t畛 kh坦a li棚n quan s畉n ph畉m/d畛ch v畛 th動畛ng l棚n theo th動董ng hi畛u c畛a Ng但n Hng, ho畉c theo nh畛ng chi畉n d畛ch marketing c畛 th畛. Brand cng l畛n, kh畉 nng t畛 kh坦a 畉y l棚n cng cao. V狸 th畉 vi畛c ph畛i h畛p c叩c chi畉n d畛ch truy畛n th担ng v ti畉p th畛 s畉 mang l畉i gi叩 tr畛 c畛ng h動畛ng t畛ng th畛.
- 17. NH畉N 畛NH V PH働NG H働畛NG 5. So s叩nh t動董ng quan m畛t s畛 畛i th畛 tr棚n trang nh畉t Google: vib.com.vn, vietcombank.com.vn, techcombank.com.vn, sacombank.com.vn, c叩c ch畛 s畛 c畛a c叩c trang web thu畛c 畛i th畛 l畛n, m畉nh v 達 畉u t動 tr動畛c r畉t l但u ny ang g畉p nhi畛u l畉n website shinhan.com.vn 6. V畛 c叩ch th畛c tri畛n khai c担ng vi畛c: (UX, UI) - Quy tr狸nh x但y d畛ng n畛i dung cho c叩c trang 鱈ch: c畉n 動畛c ph畛i h畛p ch畉t ch畉 t畛 Shinhan Bank trong vi畛c cung c畉p th担ng tin chi ti畉t. - Qu叩 tr狸nh t畛i 動u t畛ng th畛 Onsite: GOBRANDING m担 t畉 chi ti畉t c叩c c叩c 畛 xu畉t t畛i 動u k竪m h動畛ng d畉n v ph畛i h畛p v畛i Ph嘆ng MKT c畛a Shinhan Bank 畛 t畛i 動u.
- 18. CC B働畛C TI畉N 堰鰻堰
- 19. QUY TRNH TRI畛N KHAI
- 20. GLOBAL MARKETING STRATEGY 20 1. Marketing Platform: Search Engine (Google) 2. Method: SEO & Content Marketing 3. Target Market: Vietnam 4. Budget: 1.203.540.000 VND/year 5. Timing: 12 months 6. Number of Keywords: 100 7. Number of Content: 48
- 21. 21 Phrase 1 (6 months) Optimizing overall website: Onsite, Onpage, Content 3 months 283.185.000 Off page 3 months 283.185.000 Phrase 2 (6 months) Implementing SEO to pushing keywords ranking, optimizing traffic to website 6 months 566.370.000 Total budget for phrase 2 1.132.740.000 Reporting and following project Internal Support System and SEMrush for target local Inspecting project Project end, inspecting project: 1. Keyword on the first search page: Complete KPI 2. Keyword not in the the first page: Uncomplete KPI, refund 50% for keywords not on the first page. DESCRIBE IMPLEMENT PROCESS
- 22. BUDGET SUMMARY & PAYMENT PROCESS 22 Service Price (VND)/month VAT Discount Timing Total estimated cost SEO 94.395.000 - 20% 12 months 906.192.000 Content marketing 5.900.000 10% 20% 12 months 62.304.000 TOTAL BUDET 968.496.000 Note: Payment 1 month: Discount 0% Payment 3 month: Discount 5% Payment 6 month: Discount 10% Payment 12 month: Discount 20%
- 23. MARKETING TOOLKIT 畛i t叩c c畉p cao nh畉t c畛a SEMrush t畉i Vi畛t Nam gi炭p doanh nghi畛p qu畉n tr畛 ton b畛 ho畉t 畛ng marketing online trong 1 n畛n t畉ng.
- 24. TECHNOLOGY 畛ng d畛ng Agile Scrum vo qu畉n tr畛 d畛 叩n gi炭p doanh nghi畛p y棚n t但m h董n v畛i quy tr狸nh ph叩t tri畛n d畛 叩n chu畉n qu畛c t畉.
- 25. WORKING PROCESS
- 26. TECHNOLOGY 畉u t動 x但y d畛ng h畛 th畛ng chm s坦c kh叩ch hng, gi畉m thi畛u t叩c nghi畛p th畛 c担ng, tng 畛 b畉o m畉t, lm kh叩ch hng hi l嘆ng h董n
- 27. TECHNOLOGY H畛 th畛ng b叩o c叩o th畛 h畉ng t畛 kh坦a t畛 畛ng, gi畉m thi畛u t叩c nghi畛p th畛 c担ng, tng 畛 b畉o m畉t, lm kh叩ch hng hi l嘆ng h董n.
- 28. LOCATION CNG TY CP GLOBAL ONLINE BRANDING Head office: T嘆a nh GOBRANDING, 235 L箪 Th動畛ng Ki畛t, P6, T但n B狸nh, TPHCM. Branch Ha Noi: T畉ng 7 t嘆a nh Vi畛t , S畛 9 ph畛 Duy T但n, D畛ch V畛ng H畉u, C畉u Gi畉y, H N畛i. Branch Japan: Shibuya 1-12-2, Shibuya-ku, Tokyo 150-0002, Japan Website: https://gobranding.com.vn Email: Contact@gobranding.com.vn Phone: 0913 713 679 Fanpage: https://www.facebook.com/gobrandingJSC
- 29. CHN T堰鰻堰 C畉M N QU NGN HNG HNG L畉NG NGHE PH畉N TRNH BY!