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We've learned that being creative helps us to create work that gets talked about. With social currency the need to be creative & brand becomes even bigger. You need to provoke conversations to create social currency and so the need for creativity and thus the opportunity for creatives has never been bigger. http://www.goldendrum.com/program/program-schedule/creative-academy-by-duval-guillaume-social-currency-fuels-braveness-creativity/Read less